Gone were the days when people would hear a tune they liked on the radio, then go to a shop and buy the physical recording of it. From gatefold covers for albums like on “Sgt. Pepper’s Lonely Hearts Club Band” to cassettes and their cut-out lyric inserts, it was fun when we used to hunt for a record from store to store. As the technology prevails, this same process got fragmented into different music platforms...
Let’s take a minute, and understand the difference between VR and 360-degree videos As you know, the Virtual reality is often considered a fully immersive, computer/mobile-generated experience that is achieved by wearing a head-mounted display. The VR headset allows the user to interact with their surroundings just like in Video Games built for Oculus Rift gaming. 360 videos, on the other hand, are played on flat screen and are less interactive. These videos are available on...
As we open YouTube page, you are bound to have a glance at the recommended videos before you browse your favorite channels. These recommended videos were too haywire for their suggestions as they depended a lot on our search history on YouTube. To enhance these video recommendations, YouTube upgraded their user interface for their mobile App and worked on a new recommendation system based on deep neural network technology, which means it can find patterns...
Social media has lately become the go-to platform for politicians. Right from propagating their campaign goals to mocking presidential nominee’s spouses; you can get all the drama having more entertainment factor than most of the sitcoms. In presidential elections, campaign managers often try to experiment few tactics that are puffed in future if it’s a success. Social media was one of those experiments that David Plouffe implied in Obama’s campaign, which went on to be...
Brands everywhere are looking out for ways to reach out to Millennials, the generation born between the 1980s and 2000s. This, so far, has proved to be a daunting task for marketers because of the millennials short attention span as well as their restless behaviour. Millennials are watching less television than older generations, opting for services like Netflix and other digital streaming services, which takes away a major traditional marketing avenue. Millennials feel that they...
Video marketing surely has risen to heights we have never seen before. Predictions say that by 2019, as much as 80% of consumer internet traffic will be directed towards watching video. It is evident that whatever your product or service, you will be left behind if you do not have a sound video marketing strategy in place. When it comes to video marketing, the biggest social platforms are your ticket to reach a wide array...
Hey everyone! Today, we’re pretty kicked to announce two new features that we’ve added to our tool for YouTube creators. Related Videos Analysis and Top YT keywords. The Tech team spent a lot of energy on this recently and honestly; we’re quite proud of how the features have turned out. In this blog, I’m going to share how these two features can help creators get more views through related videos on YouTube. Related videos analysis: Related...
Recently, an interactive video advertisement by Kate Spade sparked my interest and engaged me more than any cat video on YouTube. The advertisement, The Waiting Game, was part of the MissAdventure series starring Anna Kendrick. What made the advertisement engaging: It told the story of a girl, who just returned home after shopping at Kate Spade only to find that she locked herself out of her house. She then spends her time drinking wine and...
Hey there beautiful people! Today, we’re glad to announce that we’ve launched the second version of our Free Google Chrome Extension that we affectionately call VidLog. In this revision; we have sharpened some rough edges, ironed out some inconsistencies, added a few newer useful features and have made the extension as light as possible. The extension can be easily downloaded from the Chrome Store by clicking here. FEATURE OVERVIEW: VidLog can be used to analyze...
2015 witnessed a lot of viral video advertisements fighting for their share of the pie in the ever so competitive digital space with innovative and creative storytelling. Brands tried their best to imprint their identity in the minds of their prospective customers using social media platforms like YouTube, Facebook, Twitter etc. But, like every year, YouTube had a lion’s share of these video adverts. It has always been the go-to platform for brands for “word-of-mouth” marketing and to “create...
‘How to become famous on YouTube’ – That’s a question almost all aspiring YouTubers google, when they start out. While there certainly are many best practices that one can follow, there is no strict formula which would work for everyone. It’s definitely a good idea to be aware of these best practices; but studying the success of other popular YouTubers can be a much better source of inspiration. In this blog, we track the success of...
Here is Vidooly yearly roundup for YouTube’s vivid categories like Music, Gaming, Comedy, Entertainment, and Lifestyle.
Here is Vidooly’s yearly roundup for YouTube’s ecosystem. Let's recount all that is happening in the world of online video marketing, and where we're headed in 2016.
Check out what YouTube's new translation tool can do for your videos in the words of Mansi Mendiratta.
Here is our analysis of PSY’s new single “DADDY Feat CL” on Officialpsy YouTube Channel.
Reviewing the highest subscribed and viewed YouTube channel - PewDiePie
What started off as a second grade Science Project gradually evolved into a full-fledged Science channel on YouTube. We’re talking about popular YouTube channel “What’s Inside”, a channel by father-son duo of Lincoln and Dan. So here’s what they do – They cut open random things to see what is inside! From an X-Box controller to a Rubik’s cube, they’ve cut open a lot of random things. What caught our attention: Up until the first week...
User generated content is an integral part of any social media campaign. So, Why should a brand use the User Generated Video Content? Here is the answer
They introduced Interactive Cards this march, subscription based YouTube/Music Key, Customer Match, Brand Lift and YouTube Shopping before the end of this year. Lets check how YouTube is going the amazon way.
YouTube is going to adapt the subscription model by October 22, 2015. Check out what are the advantages of joining this new initiative and learn why Netflix is ruling the broadband world.
The long-lived era of YouTube which is free for all could be nearing its end with the arrival of Netfilix.
Creating a YouTube account for your brand? With more than 1 billion users, you need to find the needle in a haystack. Check this article on competitor analysis on YouTube and how it can help you to increase the reach of your video.
You no longer need to have a Google Plus account to comment on YouTube. YouTube has finally fine-tuned its comments mechanism & has terminated the mandatory Google+ sign in
While talking at the just concluded Fortune’s Brainstorm Tech conference, YouTube’s CEO Susan Wojcicki was asked about the top 3 priorities for the company. Not surprisingly, her answer was – “mobile, mobile and mobile”. It’s a no-brainer considering the fact that 50% of YouTube’s views are coming from mobile devices, according to their latest update. If you are a content creator on YouTube, it is inevitable that you need to shift your creator strategies accordingly...
This stand-up act by a woman, who reiterates the idea of #rape, in India being so common and normal that ‘the rape culture’ is almost thriving in our very homes nourished by item songs and sleaze fest in terms of movies has shaken the YouTube eco-system.
Tired of hearing about how “Gangnam Style” breaking YouTube’s code, how Nicky Minaj’s “Anaconda” got 19.6 million views in 24 hours to breaking the previously set record of 19.3 million views by Miley’s “Wrecking Ball” and how Pewdiepie is the most viewed and subscribed channel on YouTube! Well, it’s time we move over ‘them’ and celebrate global records set by our very own AIB. Yes the roast was awesome, hilarious and one of its kind...
Off late, there’s an increase in the ongoing trend of capitalising on the reach and virality of YouTube. We’ve earlier seen how brands are releasing the commercial ads on YouTube first and later as a TVC. It’s also a good way to gauge the popularity of the content on YouTube. (smaller sample size, wider analytics). It not only helps you define your content with the audience response but is a sure short way to ‘test...
For a country still lingering in ‘colonial hangover’ of obsessing over English, it comes to little surprise that our nation has the second largest population of English speakers in the world (seems remarkable for a non-native English speaking country). The new ad by nestle India munch hits its (English speaking) audience where it hurts the most. The ad has a hilarious take on an everyday Romeo who cannot speak the Queen’s English fluently but still...
However diversified we might be in our country, the common thread which we all cling to, is our parent’s middle class aspirations of making it big and us being cowed into the conventional societal high-end professions which is deemed to elevate your social standing, helping make big moolah or even getting you a ‘nice’ wife. Well here’s someone knocking on the door, for he has a different plan, which goes well beyond the conventions of...
This epic video produced by The Viral Fever – India’s 1st & Biggest Organized Online TV, where one can watch regular shows & content, created especially for the young audience, across genres of humor, drama, latest fads and trends etc.
