Everyone is talking about GDPR, but what is it? Who does it apply to? How will it impact on marketplaces and platforms? We wanted to shed some light on these questions. What is GDPR? The General Data Protection Regulation (“GDPR”) is a European regulation that will take effect on May 25, 2018, and replaces the Data Protection Directive of 1995 and the national data protection laws of the European Union (“EU”). GDPR is designed to...
One of the perks of creating a YouTube channel is the inbuilt creator studio where the YouTuber can check video analysis, performance graphs, demographics and much more. But, if you are managing multiple YouTube channels as content owner without YouTube Content Management System, then following factors may imply. Those are, No YouTube MCN creator Dashboard Cannot manage multiple YouTube channels Zero control on Content ID Revenue distribution goes haywire Cannot analyze the metadata HOW TO...
Starting a new business is always difficult. Especially if you’re a creative person and are looking to venture out in a space like YouTube that already has a lot of competition. I often get queries from artists and creative people who’re looking to make it big on YouTube. They usually have tons of ideas in their heads and loads of energy to do something with their creativity. But they don’t take that final plunge into...
What is a YouTube Multi Channel Network? If you are a YouTuber, in most probability you know the answer. If you are not, the chances of you knowing anything about MCNs are pretty slim. But even the ones who know what an MCN is, usually don’t know more about it. They’ll probably know the definition of an MCN and will have a superficial knowledge about how they actually work with content creators on YouTube. Ask...
It has been over 10 years since the inception of YouTube. What started off as a humble home video playground is now a massive $20 billion industry that not only has individual YouTubers but also brands and multi channel networks under its umbrella! If you go around and ask a few people, most would not even remember life without it! It has changed the way we consume entertainment and information. It has radically transformed the idea of...
Multi Channel Networks have been an integral part of many popular YouTube superstars’ success. Acting as a link between content creators and video platforms (primarily YouTube), they assist creators in producing, promoting and distributing the videos in exchange for a percentage of ad revenues. Most of you know this right? There have of course been many criticisms about MCNs by YouTubers about mismanagement of revenue sharing, erroneous contracts etc; but you can’t really ignore the...
When most video creators struggle with securing enough views for their content and reaching to the maximum audience, while trying to earn a decent revenue from videos, MCNs come to their rescue. YouTube’s interface and algorithms support and promote channel-based browsing and thus, tying up with an MCN can prove beneficial for independent video creators in terms of exposure as well as revenue stream through video content. One of the top Multi-channel Networks (MCN), Maker...
YouTube has been a game changer in the online video business in the last decade and the platform has matured consistently every year. Along with the platform, the way business is run has also witnessed a considerable change over the last few years. Big Multi Channel Networks backed by bigger Media companies have changed the way creators look at the landscape. They have helped creators make better videos, reach more people and get better financial...
