Christmas is already around the corner, and this is the time when people get together, spend some quality family time and, of course, spend a copious amount of money on holiday shopping. Holiday shoppers have increased with smartphone usage and from online gift ideas to browsing Christmas products, you can find everything wonderful about Christmas on the Internet.
For brands and businesses, whether an eCommerce market or retail outlet, this is the most profitable time of the year and brands are investing in marketing campaigns to delight the customers and promote their offerings. In the United States, Christmas shopping begins the day after Thanksgiving Day, i.e., on Black Friday. In 2019 during the U.S holiday season, shopping spendings on e-commerce are expected to surpass 135 billion U.S. dollars.
For last year’s Holidays and Christmas 2018 celebrations, we have collected and analyzed how people have engaged with various Christmas content online, be it Gifts & Greetings, Food & Recipes, Discounts & Offers and many more parameters. In the below section of this blog, we have listed down our findings in a tabular form
|Food & Recipe||11.26%||23.16%||12.63%|
|Gifts & Greetings||3.18%||5.89%||8.10%|
|Celebrations & Party||0.81%||4.08%||9.78%|
|Discount & Offers||0.26%||0.60%||1.30%|
|Grand Total||180.66 M||1.18 M||1.54 K|
Now, in the next section of the blog, we have selected some of the best marketing campaigns from brands that will surely inspire you to take ideas and inspiration for your next campaign or event.
Starbucks iconic red cup signals the arrival of the season of holidays. This year’s Christmas cup designs are in Starbucks signature green, red and white colors. This holiday season starting Nov 7, Starbucks is giving customers limited-edition reusable red cups when they order a holiday beverage across Starbucks stores in the U.S and Canada.
Customers also receive 50 cents off their 16-ounce holiday beverage through 6 Jan 2020, when they bring this year’s reusable red cup to participating Starbucks stores in these countries after 2 p.m starting Nov 7, 2019.
This year’s fan-favorite holiday drinks include Peppermint Mocha, Caramel Brulee Latte, Pumpkin Spice Latte, and many more; all include any size hot, iced or blended. Starbucks is also bringing bakery items, festive foods and gift merchandises which are available on Starbucks Christmas Collection
An American chain of fast-food restaurants, Taco Bell, in 2016 launched Taco Bell Taco Shop to sell accessories, clothing, and novelties. Since then, it is attracting online shoppers and visitors. This holiday season, Taco Bell announced Holiday Collection with a wide range of apparel and gifts.
Taco Bell promoted its holiday collection via Instagram posts, where it has over 1.3 million followers and encouraged them to shop under the hashtag #TacoBellTacoShop and included the shopping link in the bio. The collection consists of inflatable airblown holiday decoration, Taco Bell hot-sauce onesies, pajamas, sweatshirts and Limited Edition Numero Uno Snowglobe
3. Calvin Klein
Calvin Klein proved how word-of-mouth marketing could bring wonderful results and helps to reach a wider audience. This Christmas season, Calvin Klein used the power of Instagram campaigning to target holiday shoppers in finding their perfect gifts for their loved ones.
Calvin Klein collaborated with niche influencers and created a series of video gift ideas on Instagram. Calvin Klein created buzz around its holiday collection by organizing a party in NYC for celebrities and Instagram influencers. The event influenced Instagrammers to buy from Calvin Klein which boosted the organic reach and sales
One of the largest chocolate manufacturers in the world, Hershey’s is welcoming Santa in 2019 with limited-edition holiday-themed treats. Hershey’s website home page is full of mouthwatering winter treats, and the creative images are highly impressive. From Holiday Gift Basket, Candy Bar Wrappers to Christmas merchandise, Hershey’s has something or the other offering this Christmas season.
The Christmas Collection includes Hershey’s Kisses Hot Cocoa with Marshmallow Creme Candies, new White Creme with Almonds Bar, Milk Chocolate Santa, Peppermint Bark Bells. Also, unique Christmas gift ideas and cookie recipes with Hershey’s products are available on their website. Customers can even personalize their Hershey’s chocolate bars and candies by adding their photos to REESE’S Peanut Butter Cups, KISSES Milk Chocolates or Hershey’s Chocolate Bars
One of the world’s favorite toy brands, LEGO, is loved by people of all ages for its innovative creativity, various themes, and massive market reach. LEGO is adding more Christmas vibes in the air with its LEGO Christmas Set available in multiple themes such as Christmas Tree, trains, villages and Santa Claus for 2019’s holiday season.
Packed with intricate detailing and seasonal charm, LEGO has brought Creator Winter Village Set, LEGO Creator Gingerboard House with the candy-filled facade, glowing fireplace, baby carriage, and more. Other great Christmas sets include LEGO Christmas BrickHeadz Set, LEGO Christmas Set Village Fire Station and LEGO Duplo Christmas Set.
This Christmas, LEGO lovers can build a Christmas ornament at home using LEGO bricks or visit a participating store to share their creation online under the hashtag #BuildtoGive or in the free LEGO Life app. These ornaments will be donated to children in need of play with fantastic donation partners from Europe, Asia Pacific and America
6. Costa Coffee
Costa Coffee has unveiled its iconic Christmas Cups, which will are available in all UK stores starting Nov 1st. These limited-edition Christmas cups are entirely recyclable and each cup is inspired by togetherness. Each Christmas cup is adorned with Santa Claus and his elves.
The coffee shop has also unveiled its exclusive Christmas Menu. Costa’s Christmas Drinks include Winter Character Roast, Irish Velvet Latte Festive Spiced Cappuccino, Christmas Tea, and Hot Spiced Apple.
Terry’s Chocolate Orange Muffin is also making its debut in the menu this Christmas season and by popular social media demand, British Pigs & Blankets Mac & Cheese are making a return on the menu. For vegans, Veggies Under Vest Sandwich and Rocky Road bites are on the delicious list
For Christmas 2019, the world’s most excellent toy store, Hamleys, is organizing Santa Grotto Workshop across London, where you and your kids get a chance to meet Santa and his loveable elves. Filled with fun, magic, theater and full of toys, at the workshop, children will spend time with Santa and join in seasonal fun activities at Hamleys North Pole.
In this Christmas session, each kid will become one of Santa’s elves and learn to sing individual elf songs. Also, you will receive a special giveaway gift to take home with you.
**** Merry Christmas ****
How Pornhub did marketing campaigns on various social media platforms
Top Digital Marketing Strategies And SEO Practices For A Successful Campaign In 2019
WhatsApp Marketing Strategy for Business: A complete guide for beginners
Who is the Trivago Ad Guy and Trivago’s Marketing Strategy?
Vishal is a tech writer for Vidooly and a fan of everything related to Android. He loves exploring the nexus between tech, culture, space, and politics. He lies awake at night pondering over the myriad facets of life while also having an adventurous side to him. In his spare time, he enjoys watching sci-fi and drama series, reading psychology/politics fiction and playing brain games.