News2022 Christmas marketing campaigns by Indian brands on social media

It is that season of the year- the season of merriment, sharing warmth and bringing positivity. Brands and marketers also do not miss this opportunity to make their presence felt. Let’s look at some of the best marketing initiatives taken by Indian brands in Christmas 2022:

  • Durex:
    Trust Durex to be quirky and innovative every single time. And their Christmas campaign did not disappoint us at all.

 

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A post shared by Durex India (@durex.india)

  • Cadbury Dairy Milk:
    The iconic brand that has added value to so many of our celebrations, has created a heart-warming Christmas campaign where they have listed Instagram posts of random people sharing their moments of merriment. These posts probably did not get a lot of views but that does not mean that they were of any lesser value. This simple thought has become the campaign’s theme- “Be a part of someone else’s Happiness. Go on”

  • Zomato:
    Zomato has always been very vocal about the services provided by their delivery partners. Their XMas campaign is full of love and gratitude to hounour their partnerships.

 

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A post shared by Zomato (@zomato)

  • Flipkart:

Flipkart collaborated with notable influencers to create their #FlipkartSecretSanta campaign. Flipkart’s followers had to guess what the secret santa box possessed. Lucky winners went ahead to win exciting prizes including EV scooters, mobile phones etc. 

 

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A post shared by Viraj Ghelani (@viraj_ghelani)

  • Fevikwik:
    The brand knows the Indian pulse and our love for ‘Jugaad’. Their Christmas ad goes on to assure people that if we want to reuse old decorative items, Fevikwik has our backs.

 

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A post shared by Fevikwik (@fevikwikindia)

  • Urban Company:
    Our Christmas ritual is incomplete without a hearty dessert, a steaming mug of hot chocolate and a favourite Christmas movie. And that is exactly what Swiggy has brought together in their Christmas post. One can almost feel the warmth of festivities!

  • Vi:
    Vi’s campaign is about celebrating and sharing the joy for 12 days straight! The brand has created a series of quizes with beautiful visuals. These quizzes has references of daily objects and has seen quite a good engagement already.

 

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A post shared by Vi Fan World (@viofficialfanworld)

  • Mahindra & Mahindra:
    This Indian auto manufacturer has collaborated with autocar_india and has embarked on a Christmas adventure with Mahindra Thar & Scorpio N.
    ‘Jay & Abhishek headed into the hills for an adventure’- with stunning visuals, beautiful roads, this campaign will surely evoke wanderlust in you.

  • Turtle:
    This fashion retail’s Chritmas campaign #iDroppedMyClothes is an inspiring one. The brand has urged its customers to donate clothes which will be given out to NGOs for further dissimination. After all, what’s Christmas without sharing love!

  • Berger Paints:

The brand created an interactive campaign with Meta where they have asked their follower to virtually decorate their walls with Instagram and Facebook stickers. Selected the participants have won exciting gifts.

 

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A post shared by Berger Paints (@bergerpaintsindia)

Sharing joy, adding quirk and inspiring us- these Christams campaigns of some of the Indian brands have surely added more spark to our festivities.

Vidooly Team

The content marketing team at Vidooly publishes articles and blogs on current and relevant online video industry related news.

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