Power couple Deepika Padukone and Ranveer Singh have been roped in by consumer durables brand, Lloyd, an arm of Havells India Limited, for their latest ad campaign “Khayal Rakhenge, Khush Rakhenge”. Ranveer and Deepika are being seen together for an advertisement for the first time and it’s already gaining a good response. The ad campaign has received 46.4 Million views on YouTube so far!
The Bollywood stars were brought in by one of the leading entertainment marketing agencies, Go Fish Entertainment. The campaign is a light-hearted take on the couple’s chemistry and how Lloyd’s products fit into their day to day life, helping them look out for each other in subtle but meaningful ways.
Lloyd’s choice to include Deepika Padukone and Ranveer Singh strikes the right chord with today’s generation of millennials as the brand positions itself in the eyes of the younger audience. The brand’s association with the couple will help with its top of the mind recall amongst the younger generation. This adds more value at a time when the demographics have tilted towards the younger generation. When it comes to consumer durables purchase, the average age has dropped significantly from the middle ages as double income households have become the norm these days.
Havells wanted to revamp the look and feel of the brand by bringing in the two stars together and it’s the first brand to do so for an ad after their high-profile wedding. Even the brand’s perspective aligns with the couple as they are about bringing in fresh ideas, innovations and shattering the status quo. The couple is a powerhouse of talent, class, and popularity that resonates with the brand’s legacy and brand values.
It was not an easy task to bring in the two Bollywood sensations as Sajay Moolankodan from Go Fish Entertainment says. He said that this was an impossible feat to achieve as bringing on board Bollywood’s most profound power couple was definitely not easy, especially post their marriage. They were able to make it after meticulous planning and strategies and have proved that all the hard work paid off.
The combined fan following of Ranveer Singh and Deepika Padukone is about 90 million so far and that has only helped the campaign snowball. The company’s product portfolio comprises of air-conditioners, ULED televisions, and washing machines. The 2000-crore business is all set to venture into the refrigerator space with a wide expanse of frost free and direct cool models.
Niharika Datta is a Content Writer at Vidooly. She started her career as a Human Resource professional but is now pursuing her love for writing. Though she writes about a myriad of ideas, her personal favourite is writing about the latest trends in the content and digital marketing world. An ambivert by nature, she likes to grab a snack with a warm cup of coffee in the company of a good book or a close friend.