For the past three years, digital marketing industry in India is growing at its peak and is still continuous. Before the term digital used to be only for Facebook marketing and Google AdWords, where marketers were able to personify their display ads by targeting right group of audience.
But after the advent of YouTube, video marketing became an essential part of digital advertising in India. Advertising on YouTube helped marketers to break in the geophysical barriers and target peoples watching habits just like advertisers do on T.V. Although Statista predicted that the TV advertising revenue will amount to 256.9 billion Indian rupees by the end of 2018; digital video advertising still is the first preferred medium for advertising for thousands of Indian brands.
In terms of media channel growth, digital continues to be the fastest medium and is expected to register a 28% growth rate. It is for the first time the digital ad spends are predicted to touch Rs 10,227-crore mark. Within digital, mobile is driving spends with a growth rate of 65.7%, but that suffices to the incredible growth of internet providers like Jio 4G LTE Network in India.
This is why for the past one year, Vidooly has compiled a comprehensive Advertising Report using YouTube and Facebook data gathered from every global media and entertainment sector.
Vidooly’s “Digital video advertisers landscape India 2017 report” is an effort to examine the viewership growth pattern in India’s growing advertising industry on YouTube’s platform. This report is useful to measure the vast advertisement network of India. The report consists of the following:
TOP 20 MOST SUCCESSFUL ADVERTISEMENTS ON YOUTUBE
In this category, we jotted down 2 of the best ad campaigns on YouTube with highest views and calculated the average viewership for every brand. We focused on categories that generated the highest viewership and generated best social media footfall. In this report, you will get the top 20 brands that generated the most successful campaign in the year 2017.
MOST ENGAGING BRANDS WITH UGC CONTENT
The first principle of understanding the User Generated Content is that the consumers are more interested in hearing the views of their peers than reading cleverly written sales messages. Banking on how this behavior can shape Indian consumer opinion about brands, brand managers have often resorted to UGC campaigns to genuinely find a connect with their consumers, or to build social buzz about the new. This is why Indian YouTube channels are becoming successful in exploring ways to bring on brands that resonate their identity.
In this report, you will get the list of most engaging brands with UGC content divided into 3 parts. These are,
- Brands with most uploads of User Generated Content
- Brands with most viewership of User Generated Content
- Brands with most views per video of User Generated Content
MOST ACTIVE BRANDS IN SPONSORED CONTENT
These are the brands that are proactively collaborating with various YouTube channels. These are the best content marketing brands that can collaborate with young splashy interactive content hubs that drive better conversations and have a stellar social media presence.
For example, Ola Cabs strengthened its branding roots by becoming the title sponsor of the second season for “Permanent Roommates”, where they introduced a character named Purushottam Ji who is an Ola taxi driver along with whom they have introduced his Ola taxi who is named “Shabnam”.
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Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.