Broadcasting in the professional world has been evolving over the years. Be it marketing, sales, entertainment, personal branding, professional requirements or sharing Breaking news; live video is a one-stop solution to get your message across in real time with real interactions.
When it comes to choosing a professional streaming solution, critical features like privacy, storage, embedding restrictions, security, being able to broadcast from an external source, branding options etc are deciding factors. Let’s have a look at some of the leading video platforms that support Live streaming:-
1. Facebook Live Streaming:
Facebook Live has become mainstream even for a person with smartphone access. It is a free of cost option that archives the live videos long after the stream has ended. The videos can also be embedded into a website or blog page. When we schedule a live broadcast, two posts, i.e., an announcement post and a live broadcast post, are created automatically. Apart from that, eligible profiles and pages can raise money by adding a donate button to a live video for a non-profit fundraiser. All non-profits receive 100% of the funds raised. Facebook allows streamers to continuously live stream for 4 hours if done from the platform and an extended live streaming of a total 8 hours if done through platforms like xsplit. Users can only save live streaming videos if they choose for the 4 hours mode.
2. YouTube Live Streaming:
With easy monetization and a vast user base, it is the most powerful video Live Streaming platform across the globe. Its journey from on-demand videos to live streaming has been consistent with digital disruptions and marketing demands. Being a google owned business, it enjoys an advantage over other streaming platforms when it comes to searchability and SEO. By introducing AdSense and Super chat, content creators and companies can get paid while reaching out to millions. More over the various options available for the streamer makes YouTube the favourite platforms for video content creators and publishers. Streamers can Live stream continuously without any interruption on YouTube and after the stream has ended can choose to save the video in the video library. YouTube also supports streaming from external sources through platforms like Xsplit.
3. Instagram Live Streaming:
This streaming medium is used for various purposes like product marketing, eCommerce, branding, influencer marketing etc. Engagement metrics available on IG can be used to gauge user actions. The live video can also be saved to camera roll and later can be used for other platforms. Earlier it was only possible to send URL links for the live videos through messages. But during this lockdown, when digital consumption rose, and everyone from celebrities to sports stars started live-streaming on IG, the platform added another feature of providing URL links to view the videos on the web. It has helped people to watch content over the desktop for better viewing experience. The extra screen space is used to keep comments with a separate user response column to the right side of the video feed, whereas on the phone, the videos are mostly obscured by constant comments and emojis. This feature facilitates cross-promotion over other networks. The platform allows a user to either filter offensive comments containing keywords, phrases, or emojis during live streaming or turn off the comment section altogether. The recorded Live stream video is available in the story section of the user for the next 24 hours. The only downside in an Instagram Live is that a user can only stream from his/her mobile device.
4. Twitter Live Streaming:
In 2015, Twitter acquired a start-up named Periscope to launch live streaming as one of its key features. It could be used to transmit a live recording to both your Twitter and Periscope followers. However, in 2016, to make live videos more accessible to users without the Periscope app, the platform made live streaming an official part of its application. It processes videos at a fast rate with high quality. When it comes to professionally produced live broadcasts, they can be launched, scheduled, promoted, and cut into highlight clips in real time-all directly within Media Studio.
5. Linked In Live:
The professional only version of Facebook and YouTube live but with a twist. To be eligible for a Linked In Live, you need to first submit an application and post review and acceptance you can start your Live streaming journey on Linked In. Unlike other platforms where Live streaming is in-built, here a company page/member can only stream through 3rd party streaming apps. The professional social media platform has laid out certain guidelines for users to follow for Live streaming and share only meaningful content other than selling and excessive branding.
6. Twitch Live Streaming:
The platform is solely designed for the gamers (although now it supports other content categories), therefore the streaming is also very much different from other video platforms mentioned here. One great thing about streaming in Twitch is brand endorsements get the maximum eyeballs because creators on this platform create a tribe who are very loyal and never miss a stream of their favorite streamers. Unlike other video platforms where you can stream from any type of device, Twitch streamers need to have high end devices that can support the high CPU usage. You can also live stream on Twitch from your PS4 console.
7. Fluvid Live Streaming:
Fluvid, a lightweight Chrome extension (soon launching android,IOS and Windows app), also provides live streaming options to your audience. Fluvid users can create easy screen recording Live streaming from anywhere and anytime from their laptop/desktop and share it with their audience in real time. An user can set up a personalised Live streaming url, video title, description, tags, video branding, interact with viewers through Live chat etc. In addition to these, the creators can have control over privacy by either making it public, private, or limited to a group of audience with password protection or invite by email (single invite or group invite). Streamers on Fluvid also have an option to either save a Live stream or discard the video after it has ended. Unlike other video streaming platforms, Fluvid does not support any advertisements but will be available through various pricing plans. The free plan gives an user a cloud storage space of 10 GB along with various free features.
Popular Live Video Streaming apps in the World
How to Livestream on Multiple Social Media Platforms Simultaneously?
How to Use Live Streaming Video to Promote Your Business
Best Live Streaming Platforms for Game Enthusiasts
Top Video Sharing/Streaming Sites & Apps Across the World