ListsVideo MarketingVideo Trends6 Education Video Marketing Trends for 2020

John McGill1 week ago

The amount of educational content is constantly growing. Online learning is simple, affordable, convenient, and people love it. It is much easier to help your customers understand the product or convey key ideas through videos. User loyalty to the brand only grows with the appearance of tutorials and how-to videos from the company. For example, writing services for students post videos on subjects like how to write essays, how to write effective research papers, and so on. This year, this direction will continue to develop, and more and more training videos will appear, such as short how-to videos and other thoughtful videos. 

We will analyze other popular future trends in this article.

Digital animation is gaining momentum

  • Digital animation is gaining momentum

Most popular education videos today are story videos, not just motion. Companies are increasingly moving towards replacing simple animation with a short video using live characters, and some positive dynamics compared to the same period last year is already noticeable. Animation is not always the right format for completing the objectives of a campaign. However, it is a tool that cannot be ignored during the communication and design phase. Animation is not inferior to live video, but in this case, we are talking about a rather complex form of animation, of which the production requires equal resources to shooting video footage. 

Short videos

  • Short videos

With an ever-growing number of products and services in the global marketplace, people tend to favor brands that grab their attention. Consumers don’t want to waste time reading long descriptions or watching long education video tutorials. That’s why 73% of educational marketing videos are less than two minutes long. If you want to be proactive in 2020, check out this popular format that many international education brands are already using.

Silent videos

  • Silent videos

As video content becomes more popular, consumers watch it not only on specialized video platforms but also on social media and news resources anytime, anywhere. In most cases, the sound on devices is turned off by default, which means that the education content must be optimized for request and the viewer’s behavior when viewing.

Vertical videos

  • Vertical videos

About 61% of users use mobile devices to access the Internet. About half of the time is spent on social media and watching videos. Mobile video is expected to become as popular as desktop video. For the convenience of users, more and more platforms are adapting their interface to accommodate vertical videos (Facebook, Instagram, Twitter, Snapchat, YouTube, Tik Tok). The trend for vertical education video will be popular for the next few years.

Interactive videos

  • Interactive videos

Interactive videos involve interacting with the viewer. These types of videos use different materials: CTA, filling forms, links, polls, etc. The plot of the video depends on the user’s actions. Nowadays, interactive videos are more often used to develop educational content. But we should expect that this format will gain popularity among advertisers as well.

VR/AR and panoramic videos

  • VR/AR and panoramic videos

Augmented reality technologies have been talked about for a long time. Some companies are already using AR/VR and panoramic videos in their marketing strategies: Microsoft, IBM, Honda, Ford, IKEA, Gucci, Adidas, etc. Moreover, it has become a new trend in the field of education. With the development of technology, the spread of such video formats will grow.

Top VR and AR apps for education

Top VR and AR apps for education

Virtual reality and augmented reality are popular technological trends when it comes to education. Students can not only prove themselves in scientific subjects but also travel the world without getting up from their chair. While such programs are not available in every classroom, Google Cardboard aims to make VR headsets cheaper and more affordable. In the classroom, such applications will provide students with the ability to visualize concepts that were limited in textbooks to simple images and text. The following applications are already changing education:

Star Chart

This application has already attracted over 20 million users, bringing them closer to the universe. Students can learn about constellations simply by pointing their phone up to the sky. The application has additional functions you can use to study additional information about stars, planets, and space events.

Google Translate

While Google Translate may not be associated with an application in VR, its new function allows you to translate into 30 different languages simply by pointing the camera at an unfamiliar word. This app is the perfect tool for students who are learning a new language. 

Quiver

This is the application that brings children’s coloring books to life. With this technology, 2D objects become 3D and pop out from the sheet of paper. In virtual reality, kids can try these coloring books; you just need to download a free app to see the drawings come to life.

Boulevard

This app allows students to travel to the best art museums in the world, explore art, and familiarize themselves with famous works from the comfort of their home.

Education video marketing trends are multifaceted. They do not stand still: all the time, there are new trends associated with the development of digital technologies, which change our ideas about education. That’s why it is important to be on the crest of the wave all the time!

John McGill

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