It’s been six months since YouTube got hit with terrorist’s propaganda videos. This resulted in mass boycott where thousands of advertisers stepped down from advertising on YouTube and vowed not to return until Google takes though steps to eradicate this problem.
As we all know that the spread of terrorism and violent extremism is a pressing global problem and a critical challenge especially for Google. This was the reason why Facebook, Microsoft, Twitter and YouTube announced the formation of Global Internet Forum To Counter Terrorism.
Recently, counter-terrorism authorities in U.K uploaded film on YouTube that will explain to travelers what to do if they are caught up in an attack. The four-minute film encourages travelers to take note of “run, hide, tell” safety procedure.
Here’s how YouTube is going to tackle Extremist Content
YouTube’s parent company stated that they will employ more engineering resources and increase its use of technology to help identify extremist videos, in addition to training new content classifiers to quickly identify and remove such content just like YouTube initiated for YouTube Hero’s.
Here are the different ways Google will initiate their fight against terrorism on YouTube.
Redirect to anti terrorist’s videos on YouTube
Freedom of speech matters if it resonates with something positive and rational. And for all the extremist content on YouTube, Google is partnering with a company called Jigsaw which uses AdWords targeting tool and curated YouTube videos uploaded by people all around the world to confront online radicalization.
So, in a way, this service will redirect potential Isis recruits to anti-terrorist videos that could potentially change their minds about joining.
Escaping YouTube advertiser-friendly content guidelines will not be that easy from now on. According to Google, all videos relating to extremist content on YouTube, terrorism and hate speech will not be eligible for comments, likes, dislikes, user endorsements and will not be monetized in any way.
Google will partner with organizations such as the Center for Strategic and International Studies, Anti-Defamation League, and Global Network Initiative to identify best ways to counter extremism and online hate while respecting freedom of expression.
YouTube Flagger Program
YouTube will be adding 50+ Non- governmental organization 63 organizations already participating in YouTube Flagger Program.
Notably, Facebook’s stance to tackle this situation is even more effective. Unlike YouTube, Facebook’s user data is more personalized with contact information, location, recent photos and text posts that often generate controversy for abusing freedom of speech in most irrational way possible. This is the reason why Facebook is now taking following steps to counter hate speech and terrorists on their 2.5 billion user’s platform.
Facebook is now using automated systems to identify photos and videos of terrorists by matching uploaded media against its database of flagged content.
- They are attempting to analyze text posts to see if there are messages praising or support terrorist groups.
- To sniff out clusters of terrorists sympathisers, the social platform is identifying material related to posts and groups that support terrorism.
- They are also encouraging users to crowdsource their ideas for other important measures it can adopt to cleanse inappropriate posts and users.
Although these noble efforts are taken to sanitize various social media platforms from terrorism and extremist videos, the main objective still remains to make their platforms marketable for advertisers. But, this is what is going to benefit content creators on various platform.
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Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.