When it comes to social media marketing, Facebook still remains the undefeated champion even after more than a year of criticism over mismanagement of data and privacy concerns. With over 2.4 billion monthly active users, Facebook has a massive audience reach, which is impossible for any marketer to ignore. For business owners concerned about Facebook Business Marketing, Facebook has become one of the leading social media spots in terms of engagements, conversions, sales, and branding.
From Facebook shopping, stories to Facebook groups, there are several ways to market here. Facebook is the powerhouse of growing social reach and any kind of business, be it small or big, can build an audience and connect with people interested in them.
More than 80 million small businesses from around the world use Facebook Pages. Your Facebook business page is a platform to mark the online presence of your business and help people connect with your brand and product/services. To be successful in your Facebook business marketing amid Facebook’s algorithmic updates, optimizing your Facebook business page in the best possible way is very important, and at the same time, very tricky and challenging.
If you own a business and are looking for ways to make the most out of Facebook business marketing, here are some of the best practices, tips, and strategies to master your marketing on Facebook.
1. Set up a Business page
Using a personal account to represent a business is against Facebook’s Terms of service. If you haven’t created one, visit https://www.facebook.com/pages/creation/ and follow the instructions.
2. Update your Page’s Template
Facebook has a variety of business page templates with default tabs and buttons to choose from. Select a template that best suits your business type to showcase content in a customized way.
There are ten categories of templates to choose from:
- Restaurants and cafes
- Video Page
You can choose the one which suits your requirement.
3. Grab your Page’s vanity URL
A vanity URL/ branded link/ custom short URL makes your page more shareable on emails, social media, offline activities, and makes your Facebook page easier to find and remember. For example, https://www.facebook.com/Vidoolydotcom. Also, using relevant keywords in the vanity URL gives you an edge over competitors when it comes to SEO. Vanity URL is beneficial for Integrated Link Retargeting and in building UTM parameters
4. Choose a CTA button
Every business page has a Call-To-Action button directly below the cover image, which can be customized based on your business goals or Facebook business marketing campaign targets.
To choose a CTA, select “Add a button” under your Page’s cover photo and choose from a series of CTA’s under each option.
Based on your conversion goals, you can link these to the landing page of your website, online store, or contact form.
CTA button gives visitors of your page more opportunity to click, which ultimately drives direct traffic as per your Facebook business marketing goals. With every new marketing objective, update your CTA button and ensure your cover photo draws more attention.
5. Add custom page tabs
Apart from standard tabs like events & photos tabs located on the left-hand side of your profile, you can add custom page tabs using the Facebook Developer page. These tabs are presently supported on only web UI for pages with 2000 or more likes.
6. Add buttons to your Websites & Blog
Adding social media buttons to your website or blog can direct traffic to your Facebook page and attract a bigger audience. Adding social media icons in the same place on every page of your website is highly recommended.
7. Leverage recommendations
An authentic way to endorse your brand or increase your brand awareness is by Facebook recommendations. People can recommend your business with a simple “Yes” or “No,” describing it more with text, photos, and tags.
Recommendations appear on your page and are surfaced across Facebook when people search or talk about your business, extending your reach to potential customers. Fraudulent, spam or paid unauthentic recommendations or content can be easily reported to Facebook.
8. Share user-generated content
A great way to boost engagement and grow your organic reach is by publishing user-generated content on your page as UGC campaigns have 50% more engagement rates. The more people engage with your content, the more it shows up in other people’s news feeds. Before publishing such content, make sure that the original publisher is open to sharing content and, if so, always give credit to them.
9. Try Facebook Live
Video content has the highest engagement rate, and people love watching them. More the time people spend on your video, the more the chances of your video appear in other’s news feed. To promote video content in the news feed, Facebook launched Facebook Live to interact with viewers in real-time by broadcasting Live videos directly from mobile devices to Facebook news feed. Facebook is continuously tweaking its algorithm to rank Live video higher than other videos or posts. To know more about Facebook Live topics, refer https://vidooly.com/blog/facebook-live-topic-ideas/
10. Create a Facebook Group
Create a Facebook Group and name it around a keyword that best reflects your business interests and bring potential audience at a single place to connect with each other and your brand. Keep the conversations active and ensure a steady flow of content in the group to improve engagements.
11. Optimize your image
Apart from using high-quality images and right cover photo for your business page, you need to optimize the pictures in the correct sizes and dimensions.
- Cover photo: 851×315 pixels
- Profile Picture: 180×180 pixels
- Shared Image: 1200×630 pixels
- Shared link thumbnail image: 1200×627 pixels
12. Create a poll
Polls are great as they not only improve engagements and interactions but also allow people to respond with minimal efforts. Polls encourage people to vote and see whether their answer is the most popular choice or not. Polls are of great help in performing market research and gaining valuable feedback.
To create a poll, click the three dots under “Create a Post” and choose Poll.
13. Pin the Best
Pinning your best performing Facebook post or the one which you wish to highlight at the top of the page is a great idea. Latest news and announcement posts can be pinned at the top.
14. Schedule posts in advance
Scheduling posts in advance for publishing in future dates as per the different time zones where your audience is located not only eases your task but gives you an ample amount of time to plan and strategize your next Facebook business marketing campaign. You can use third-party publishing tools to schedule your posts.
15. Partner with Influencers
Partnering with influencers who are already in your space can increase your organic reach and make you recognizable in front of their audience. While working with an influencer, create an outline for the sponsored post and connect with them to gather analytical data.
We hope these 15 tips would help you a lot in Facebook business marketing. If you think we missed a spot then do let us know in the comments section below.
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Vishal is a tech writer for Vidooly and a fan of everything related to Android. He loves exploring the nexus between tech, culture, space, and politics. He lies awake at night pondering over the myriad facets of life while also having an adventurous side to him. In his spare time, he enjoys watching sci-fi and drama series, reading psychology/politics fiction and playing brain games.