Facebook’s new updates are coming in various forms. As we all know Facebook users now have five new emotions to express themselves with when reacting to comments on posts. This ability for users to use the same five reactions on comments that users can use for posts: love, haha, wow, sad, angry, and great full. These reactions are already available to FB messenger users, back in 2017 March.
Recently, at Digital Content NewFronts 2017 and F8, Facebook reviled more new updates and features in this advertising conference powered by Interactive Advertising Bureau (IAB). Here are the key updates and some new features.
Facebook rewards QR codes
According to Techcrunch, a new “rewards” section within the More tab of Facebook’s mobile app has appeared for a group of users, as the social network tests a feature for scanning personalized QR codes while customers are physically in stores to redeem discounts or bonuses.
The addition could pave the path for Facebook to incorporate brand loyalty programs into its platform, and to connect businesses with their consumers better while they’re physically in-store. With the rise of online retail shopping, such features could shop owners that could have Facebook alerting shoppers to available discounts or coupons based on physical location and more.
With the help of this “Facebook Rewards” section, people could earn free discounts just for being Facebook users. Merchants could lure people to their stores, making a higher margin than the Rewards they give while fostering repeat customers and word-of-mouth promotion.
Facebook Instant Games worldwide
Facebook has formally begun rolling out its Instant Games to users across the world. Games like Pac-Man, Words with Friends, EverWing and more just became accessible to all of the social network’s users who have the Messenger mobile app installed.
Instant Games is rolling out on both Android and iOS, and it should be available to all users in the coming weeks. With their goal to enable gamers and streamers to connect with each other and the games they love in more eloquent ways, Facebook is bolstering its Messenger platform to provide even more reason for advertisers to place ads and for users to spend more time within the app.
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