ListsVideo MarketingFacebook Live Streaming Guide: How to Live Stream on Facebook like a PRO

Vishal Sharma4 months ago

In the year 2016, Facebook launched their live video streaming service, Facebook Live, that lets anyone using Facebook broadcast live videos out to their audience either from individual Facebook profile or company page. Last year, the number of Facebook live streaming reached 3.5 million counts, and in the first quarter of 2019, 35% of online marketers have already used Facebook live to connect to their audience, according to Facebook. This guide on How to Live Stream on Facebook will not only help you gain engagement but also a branded presence.

Facebook Live Streaming, a simple Facebook feature using the power of real-time videos, uses the camera on a mobile device or computer to broadcast live videos which directly show up in their Facebook News Feed during the live event and even after the event has ended. But why is Facebook Live Streaming gaining immense popularity among social marketers, and is it worth a choice over traditional videos? According to Facebook Live usage data, Facebook Live videos have 6x engagement rates than a video which is no longer available while the volume of comments on a live video is ten times more than a pre-recorded video.

Whether you are trying to build an authentic relationship with your followers or fans, boosting leads for your business, trying to raise brand awareness or increasing interaction with customers and audience, Facebook Live Streaming is a tool you must be using right now to effectively utilize the power of live video broadcasting in your marketing strategy.

Using Facebook Live to boost your marketing campaigns,

  1. Build a bond of trust with your audience: Live videos give a feeling of meeting the customers in person as the event is happening face to face in real time which is a better way to connect with the potential audience which in turn build leads for your business.
  2. Real-time answering of questions: Live videos have higher engagement rates as it allows answering the queries of your followers right there and then, either in the comments section or live broadcast itself
  3. Broadcast the event to customers or leads who aren’t available in person: It’s quite difficult to invite all your potential customers and leads to an event and often some events are not at all pre-planned like a guest speaker making way to your office. All you need is good internet connectivity to go live and interact with your audience.
  4. Sharing your work culture to grow your business: Showing the values behind your business and sharing a sneak peek into your organization’s events, builds your brand awareness and reaps long-term benefits such as ease to recruit new hires and getting more followers interested in your organization.

Getting started with Facebook Live

Below are the simple steps and instructions on How to Live Stream on Facebook from a mobile device or a PC with a webcam and microphone

How to Live Stream on Facebook from Computer/PC

To broadcast live from a PC, you need to be an editor or admin of your brand’s Facebook page. Going Live from a PC is a good choice for filming more static broadcasts compared to a mobile device, which is indeed a better choice for dynamic filming.

    1. Log into facebook.com in a web browser
    2. Click on the drop-down arrow present at the top-right corner beside the question mark (?) icon and select the page on which you will be live broadcasting
    3. In the Create section, click “Live.”
    4. If you are going Live on Facebook for the very first time, you will have to grant permission to Facebook to use your camera and microphone.
    5. You are ready to go live! You can now see yourself in the video window. On the right, under the Post section, write a description of your live video. You can additionally add a Title and Tags relevant to your video content. You can change where to post your live broadcast, anytime,  from the drop-down in the top right corner which gives you a choice to “share on your timeline,” “share in a group,” “share in an event” or “share on a page you manage.”

Facebook-Live-Streaming-via-computer-PC

  1. Under the Interactive section, you can add questions and answer choices (two, three, or four answer options) and create a poll for your audience during the live video. Choose your audience under privacy setting before going live.
  2. Once you are ready, click “Go Live” button and video will start after 3 seconds countdown
  3. Once the video is done, click “End Live Video.” You can also edit the privacy settings before going live. The broadcast is now ready to appear on your News Feeds and on the Page’s Timeline
  4. The live video can be up to four hours long in a single session, and just after finishing the video, you get a choice to delete it from your Timeline. Similar to any other post, the live video can be deleted from your page at anytime.

You can analyze the performance of your Facebook Live Streaming by navigating to “Insights” section

How to Live Stream on Facebook from Mobile

    1. Login to your Facebook App.
    2. Click on the “Hamburger” icon present at the top-right corner below the messenger icon and select the page on which you will be broadcasting live.
    3. Now click on ‘Create Post’ button present on the lower bottom of the screen.
    4. Now, Facebook will open a page so that you can write about ‘What’s on your mind?’ and on the same page there will be an option to ‘Go Live.’

Facebook Live Streaming via Mobile

    1. Click on the ‘Go Live’ option and Facebook will ask for Camera and Microphone access (If not provided earlier) and you are ready to go live by clicking on the ‘Start Live Video’ button.

Facebook Live Streaming via Mobile Device

    1. You can also limit the audience by clicking on the three dots given in the upper right corner and choosing ‘Audience Restriction.’ This will allow you to limit the age, gender, and location of the audience.

Facebook Live Streaming via Mobile Audience

  1. Just above the ‘Start Live Video’ button, you need to add a description of the Live stream so that the viewers can understand the context of the broadcast.
  2. Once the video is done, click “End Live Video.” You can also edit the privacy settings before going live. The broadcast is now ready to appear on your News Feeds and on the Page’s Timeline
  3. The live video can be up to four hours long in a single session, and just after finishing the video, you get a choice to delete it from your Timeline. Similar to any other post, the live video can be deleted from your page at anytime.
  4. You can also analyze the performance of your Facebook Live Streaming by navigating to “Insights” section

Pro Tips – How to Live Stream on Facebook

  • Write an eye-catching description to draw people’s attention and let them understand what is going to be presented in the Facebook Live Streaming.
  • Have a strong network connection to avoid the video content from being greyed out.
  • Broadcast for at least 10 minutes. The top-performing Facebook Live Streaming videos on Facebook are on an average 15-20 minutes long
  • Welcome the viewers with a warm introduction and remain responsive to their comments & queries
  • Encourage your viewers to like & share your video and request them to subscribe to Facebook Live notifications
  • Make the video visually engaging to get more viewers
  • It’s ok to commit a mistake. Just ask your viewers to write in comments about any such mistake and rectify it from your side
  • Keep the energy high and keep interacting with the viewers
  • Ask someone to monitor the comments and respond for you as you will be concentrating on the streaming and fast responding to comments will be difficult for you
  • Add a link to the description to direct the viewers to the destination video, site or campaign

At last, Do not forget to share this guide on ” How to Live Stream on Facebook ” with your colleagues who might be in need of it.

Related Posts:-

Earn Monetization Revenue through Facebook Livestreaming
What is Facebook Watch Party and How to Host it from Groups, Profiles & Pages?
How Video Platforms Like Facebook & YouTube Are Effective For Video Marketing


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Vishal Sharma

Vishal is a tech writer for Vidooly and a fan of everything related to Android. He loves exploring the nexus between tech, culture, space, and politics. He lies awake at night pondering over the myriad facets of life while also having an adventurous side to him. In his spare time, he enjoys watching sci-fi and drama series, reading psychology/politics fiction and playing brain games.

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