From facebook hijacking youtube’s video to all the backlash from the YouTubers, facebook has come a long way in creating a platform that brands look forward to.
Unlike Facebook, YouTube subscribers are hard to generate. But at present; more than 70% of the brands already generated followers on their Facebook page. Just by re-communicating their audience who already liked (follow) their facebook page, brands can utilize Facebook Videos to grow their brand into a new dimension. As a youtube analytics agency, we understand the value of subscribers and also weight facebook as a major platform for online video community.
And why not; Facebook’s video platform generates more than 8 billion video views per day and have 135% greater organic reach than images or photos posts. No doubt, facebook’s video share is increasing by 75% of every user uploaded video content.
In this blog, as the title suggest we will discuss the basic questions that a novice user could face while uploading a video for a brand’s facebook page. Note – All these queries are also briefly explained on facebook’s help center.
How to upload a video
So when you will have your business page ready,
You can check the status bar having options to upload Status, Photo/video, and Product Offer which is basically located above your timeline.
- Chick Videos
- Locate the video from your computer
- Click post
Apart from uploading High Definition videos, make sure that your videos have an aspect ration of 1280 px wide and a frame rate below 30 fps. You cannot upload video content of 4 GB size and the total time frame should be less than 120 min.
To embed a video,
- Choose the video
- Click in the upper right of the post and select Embed Video
Duplicate and enter the code that shows up and adds it to your own site or site page. In the same method, you can also Embed public videos on your facebook page.
There are instances when a marketer avoids this “Autoplay” feature as this sometimes irritates the user experience with the brand’s facebook page. Here is the way to turn off the Autoplay feature.
- To Turn of your videos Autoplay feature, go upper right of Facebook, and select Settings
- Click Videos in the left menu
- Click the drop-down menu for Autoplay Videos and select Off
According to facebook, if your videos is a facebook advertisement, then choosing cost per thousand impressions bidding will make your ads auto played automatically, unlike Cost Per Click bidding where you will not have an option of Autoplay.
Now that we briefed the basic queries a user will have, let’s discuss some important universally used tips and tricks that you can implement on your facebook brand page.
Tips for having a better video profile
Be different – Popsugar
Create videos that are different than your competitors and resonate your brand image. Unlike other Publishing brands on facebook, PopSugar brand specifically uploads videos that are female centric. This itself was enough for the brand to achieve more than 14 million views in their first month of uploading videos on their facebook page.
Entertain and Engage – Zappos.com
Zappos is a brand that made headlines for their swift customer engagement even if it’s a 10-hour call. Through their videos, they celebrate underwear day, mother’s day, and even feature charismatic DJ Khaled delivering their products on the same day. No wonder they won the best company for online customer engagement.
Communicate with pictures and words – NowThis
“85 percent of Facebook video is watched without sound”
There are times when facebook users are listening to music while browsing their facebook accounts, and this gives no pleasure in stopping the music just to play 10-second video. NowThis is a Facebook page that has created a revolution in quick facebook videos that a user can understand without even listening to the video. Their videos provide a brief explanation which acts as a subtitle which describes the situation happening in the video.
Use Autoplay – NHL
Check the beginning of the blog to understand how to turn off/on your video uploads autoplay feature. The brand NHL partnered with facebook in 2015 to start/test the autoplay feature which indirectly increased the view count and also helps to gain more attention simultaneously. But this idea backfired. Here is an example.
Differentiate your YouTube Channel and FB – BuzzFeed Tasty
Buzzfeed is a global digital player who has its strong roots in all kinds of social media platform; especially on youtube. But, Buzzfeed tasty maintains their facebook page in a different manner. According to fanpagekarma.com, BuzzFeed tasty uses both image (181) post and videos (90) to engage with their audience. This method resulted in fetching more than a whopping 32 million reactions on their Food page alone.
Informatic videos – Tastemade
Can you watch a 20-second video and learn something extraordinary? Well, with more than 126 videos on their Facebook page, Tastemade plays this logic almost every day. Their videos are self-explanatory and provide recipes that are edited perfectly to fill in half a minute gap.
Make it short – The Dodo
The Dodo is a digital brand for animal lovers and the ones who cares about their wellbeing. Named after an extinct flightless bird, The Dodo’s videos like Cat Was Born Without Front Legs,Rescued Squirrel Loves His New Home, or It’s International Cat Day are all under 30 seconds with a crisp message for their respective demographics.
Use Insights – Vidooly
Using your video insights can help you to identify the pitfalls of your video marketing strategy on facebook. The Video section of your Facebook insights shows you three benchmarks to check the effectiveness of your content. Which are Organic/Paid, Auto-Played / Clicked-to-Play, and Unique/Repeat.
If your content video is really engaging and stands for your brand’s image, then you will have high Clicked to Play ratio.
CTA – Clearbit
Just like youtube’s annotations and cards, facebook has managed to introduce Call to Action buttons appearing at the end of the video just by entering a destination URL where you want the user to go. Clearbit used this feature at the end of their video by providing a CTA button that takes their audience to their website.
Use Native Ads – Buzzfeed
Buzzfeed is a social powerhouse that feeds on native advertising. They are so popular that they can afford to shut down an advertising deal with Republican Party in the US. Some of their popular on page native ads like Cancer Research UK (Sunbathing: Expectation Vs. Reality), Dunkin’ Donuts (Which Donut Are You?), HBO (10 Feelings All NYC Girls Have At Least Once), Call Of Duty: Advanced Warfare (11 Jokes Only “Call Of Duty” Fans Will Get), Virgin Mobile (19 Mindblowing Historical Doppelgangers), Friskies (Dear Kitten) proves that if you are an influencer, make it worth in a better creative ways.
Below is an example of BuzzFeed Video collaboration with Starbucks
Here are the top six Facebook Video Pages –
Here are some important analytics that we obtained from fanpagekarma.com.
Best Average Weekly Growth – 3.0% Daily Mail
Engagement – 6.8% Now This
Best Post interaction – 0.40% Tastemade
Most Posts per day – 29 BrightSide
Most Video-post – 613 NowThis
Total Reactions, Comments, Shares of Facebook-Videos – 32.9M Tasty
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.