Facebook Watch – Facebook’s video platform equivalent to YouTube

Akshay Chandra2 years ago

Finally, Facebook is now ready to compete YouTube.

After launching its dedicated video tab last year that hosted generic videos through the news feed, Facebook launched its long awaited platform for TV shows and user generated content called “Watch.”

What is Facebook Watch – 

Just like YouTube, and YouTube Red; Facebook’s Watch will show content that is made up of episodes — live or recorded — and follow a theme or storyline. Following are the show formats that Facebook is considering for their upcoming launch.

  • Shows that engage fans and community.
  • Live shows that connect directly with fans.
  • Shows that follow a narrative arc or have a consistent theme.
  • Live events that bring communities together.

Apart from understanding watch habits, Facebook is also capitalizing on user behavior with the help of “Facebook Reactions.”

For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the Haha reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.

And to help you to keep track on shows you follow, Facebook watch will have a “Watchlist” – a YouTube equivalent of “YouTube’s Playlist”

Although this video service is in its testing phase and is limited to selected users, it will soon be available for rest of the U.S before expanding internationally. It will be available on mobile, on desktop and laptop, and in our TV apps on its official launch on August 28, 2017.

Facebook Shows –   

Facebook Shows Page is just like a YouTube channel. It’s where independent creators and brands will showcase their videos or episodes. Show Pages are organized in a way that makes it easy for people to understand what a show is all about, watch episodes and other related videos, and connect with communities that have formed around a show.

Revenue through Facebook Video –

Facebook has been testing “AD breaks” for a quite a while now, and over the time, creators will be able to use these “Ad breaks” in their content. As mentioned above, Facebook Shows Pages will serve as a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent.

Facebook Web series examples

Here’s a list of some of the original programming that will be available on Watch as reported by TechCrunch.

Tastemade’s Kitchen Little – This cooking show sees kids watch a how-to recipe video, then instruct a pro chef how to make the dish with comedic results

Major League Baseball – The MLB will broadcast one game a week live on Facebook

Major League Baseball “12:25 Live” –  A comedic look at baseball with help from the fans

Mike Rowe – Rowe finds people who’ve done great things for their community and gives them a special experience in return

Nas Daily – Vlogger Nas (Correction: Not the rapper) makes videos with his biggest friends each day

Gabby Bernstein – Motivational speaker and author answers fans’ life questions in live and recorded segments

A&E’s “Bae or Bail:” – Reality TV game show where couples face their fears and see who runs

All Def Digital’s “Inside the Office” – A look inside the office life at Russel Simmons’ hip-hop media empire

Billboard’s “How it Went Down” – A documentary series of musicians sharing crazy stories

David Lopez’s “My Social Media Life”  – A reality show about the social media star’s life

Golden State Warriors’ “Championship Rewind”  – A behind-the-scenes look at the Bay Area’s NBA championship 2016-2017 season

Univision Deportes’ “Liga MX” – Live coverage of LigaMX soccer matches

National Geographic’s “We’re Wired that Way:” – Mini-documentaries about weird quirks of humanity like songs you can’t get out of your head

Nat Geo WILD’s “Safari Live” – Watch live safaris led by National Geographic’s guides

NASA’s “Science @ NASA” – Explore science topics in quick four to five-minute episodes

NBA’s “WNBA All-Access” – A behind the scenes show with women’s basketball stars

The Dodo’s “Comeback Kids –  Animal Edition” features determined animals facing difficult conditions or challenges meet people who refuse to give up on them.

Tommy Mac – A master woodworker gives live tutorials on how to make furniture


Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.


Leave a Reply

Your email address will not be published.

Related Posts