Finally, Facebook is now ready to compete with YouTube.
After launching its dedicated video tab last year that hosted generic videos through the news feed, Facebook launched its long-awaited platform for TV shows and user-generated content called “Watch.”
What is Facebook Watch –
Just like YouTube, and YouTube Red; Facebook’s Watch will show content that is made up of episodes — live or recorded — and follow a theme or storyline. Following are the show formats that Facebook is considering for their upcoming launch.
- Shows that engage fans and community.
- Live shows that connect directly with fans.
- Shows that follow a narrative arc or have a consistent theme.
- Live events that bring communities together.
As an example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the Haha reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they are following.
And to help you to keep track of shows you follow, Facebook watch will have a “Watchlist” – a YouTube equivalent of “YouTube’s Playlist”
Although this video service is in its testing phase and is limited to selected users, it will soon be available for the rest of the U.S before expanding internationally. It will be available on mobile, desktop and laptop, and in our TV apps on its official launch on August 28, 2017.
Facebook Shows –
Facebook Shows Page is just like a YouTube channel. It’s where independent creators and brands will showcase their videos or episodes. Show Pages are organized in a way that makes it easy for people to understand what a show is all about, watch episodes and other related videos, and connect with communities that have formed around a show.
Revenue through Facebook Video –
Facebook has been testing “AD breaks” for a quite a while now, and over time, creators will be able to use these “Ad breaks” in their content. As mentioned above, Facebook Shows pages will serve as a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent.
Facebook Web series examples
Here’s a list of some of the original programming that will be available on Watch as reported by TechCrunch.
Tastemade’s Kitchen Little – This cooking show sees kids watch a how-to recipe video, then instruct a pro chef how to make the dish with comedic results
Major League Baseball – The MLB will broadcast one game a week live on Facebook
Major League Baseball “12:25 Live” – A comedic look at baseball with help from the fans
Mike Rowe – Rowe finds people who’ve done great things for their community and gives them a unique experience in return
Nas Daily – Vlogger Nas (Correction: Not the rapper) makes videos with his most significant friends each day
Gabby Bernstein – Motivational speaker and author answers fans’ life questions in live and recorded segments
A&E’s “Bae or Bail:” – Reality TV game show where couples face their fears and see who runs
All Def Digital’s “Inside the Office” – A look inside the office life at Russel Simmons’ hip-hop media empire
Billboard’s “How It Went Down” – A documentary series of musicians sharing crazy stories
David Lopez’s “My Social Media Life” – A reality show about the social media star’s life
Golden State Warriors’ “Championship Rewind” – A behind-the-scenes look at the Bay Area’s NBA championship 2016-2017 season
Univision Deportes’ “Liga MX” – Live coverage of LigaMX soccer matches
National Geographic’s “We’re Wired that Way:” – Mini-documentaries about weird quirks of humanity like songs you can’t get out of your head
Nat Geo WILD’s “Safari Live” – Watch live safaris led by National Geographic’s guides
NASA’s “Science @ NASA” – Explore science topics in quick four to five-minute episodes
NBA’s “WNBA All-Access” – A behind the scenes show with women’s basketball stars
The Dodo’s “Comeback Kids – Animal Edition” features determined animals facing severe conditions or challenges meet people who refuse to give up on them.
Tommy Mac – A master woodworker gives live tutorials on how to make furniture
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.