Instagram InfluencersYouTube12 Indian Finance Influencers on Social Media you must follow for expert advice

Sidharth Jena2 months ago

Finance as a genre has been amongst the most viewed topic across social media platforms in recent times. During and post pandemic era, the genre has seen the most growth in terms of subscribers gained, viewership garnered, new content creators added and is also amongst the topics that has seen the maximum videos being created. 

Few of the topics covered by the Fin-Content ecosystem or finance influencers ranges from, stock market tips and tricks, investment tips, personal finance ideas, insurance tips, savings and future planning, taxation, review of new fintech products launched by the growing fintech startup ecosystem in India.

Here is a list of 12 Finance genre Influencers on Social Media in India you must follow for expert advice:- 

1) CA Rachana Phadke Ranade: 900+ videos & 4.1 Million+ subscribers on YouTube and 850K+ followers on Instagram, CA Rachana Ranade has truly established herself as one of the leading content creators in finance category. Her videos are majorly based around investment in stock market. Some of the topics are future & options, mutual funds, IPO analysis, daily market analysis etc. She also runs an online merchandise store and online paid lecture sessions on specific topics.

2) Sharan Hegde: A former management consultant in one of the Big 4 companies, Sharan Hegde is best known by his Instagram handle name, Finance with Sharan. He covers almost everything related to finance but with a comic angle. This unique way of combining humour with finance + explaining every technical point in simpler terms, makes him standout. He also runs a podcast on his YouTube channel, where he interact with top leaders from fintech industry in India.

3) Fin CocktailStarted by two young and dynamic finance professionals who also happen to be good friends, Fin Cocktail aims to demystify finance for the younger India. The content is majorly short format videos with topics ranging from investment tips, taxation, mutual funds, alternative investment ideas, insurance etc. 

4) Pranjal Kamra: CEO of Finology and a SEBI registered investment consultant, Pranjal Kamra started with blogging before starting with YouTube. He majorly posts stock market related videos starting from beginner to expert level audience. For people looking to get started with stock market, do checkout his YouTube channel. 

5) B Wealthy: Owned by Swati Kumari, B Wealthy primarily focusses on personal finance videos along with other finance related topics.  She has over a decade experience working with the best minds in the field of personal finance. 

6) Asset Yogi: Founded by Mukul Malik, the channel aims to spread finance literacy amongst the common man in India. The topics covered in the YouTube channel are mostly on day-to-day finances a common man in India may experience in their lifetime. The videos cover all complex finance related terminologies explained in a simple and detailed manner.

7) The Urban Fight: Owned by Taskeen & Sugandha, the channel focusses on finance related content along with career related guidance. Stock market and Mutual funds are the most uploaded videos in the finance category. The duo also post tutorials on stock market trading.

8) Market Maestroo: Owned by Ankit, the channel creates videos in Hindi and the content revolves around stock analysis, stock marketing tips, mutual funds, banking & tax planning. The goal is to reach out to those audiences to whom financial updates may not be easily accessible.

9) Nitin Bhatia: Counted amongst the top influencers for financial advice, Nitin Bhatia predominantly creates videos on stock market, real estate and personal finance. 1M+ subscribers on YouTube is a true testimony of the trust that he has generated amongst his followers. Nitin challenges the traditional thought processes of making money and suggest innovative and alternative methods to make money in the current dynamic market scenario.

10) Anushka Rathod: A former investment banker, she started making videos in the field of finance after getting numerous queries related to personal finance from her friends and relatives belonging to the non-finance background. Instead of saying them to ‘just google it’ she thought of sharing the finance terminologies in a simple manner through videos. Most of her videos are of short duration and she majorly creates on personal finance topic. 


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11) Unfinance: Founded by an IIT Roorkee alumnus Amit & Kunwar, this channel started with the aim of creating financial independence in the Young India. The channel covers all finance related topics with major focus on stock market and personal finance. They also have an app where you can join the growing community of 800K+ investors for all stock market related updates. 

12) Invest Aaj or Kal: Owned by Anant Ladha, a CFA, CA, CFB and LLB professional and an avid learner of stock market. He predominantly makes videos on stock market, investment, mutual funds and daily trading. All his videos cover basic financial concepts that can be of great help to beginners or new entrants to the stock market.  

For brands looking for financial influencers to work on paid campaigns based on followers/engagement rate (YT, FB, IG, TW, Linkd), write to us at

For detailed leader board of influencers across genres and platforms, write to us at

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Sidharth Jena

Sidharth is a Sports and Travel Enthusiast with keen interest in the field of Marketing especially Digital Marketing. He finds ultimate happiness in small things and doing simple yet un-common things. Helping brands/companies go Online.

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