ListsPlatformsGoogle Data Studio: A Complete Guide for Marketers and Brands

In business, comprehensive as well as unambiguous reporting is key to successfully managing the objectives, strategies and their implementation besides keeping work transparent & clutter-free.

Compiling the work achievements in one single dashboard and spreadsheet is the easiest way to stay up to date with the data and functions. All of these collection, organising & presentation of facts & figures is usually done with powerful tools like word excel or google sheets. Yet, working on data with the existing tools is time-consuming, tiring and take more efforts comparatively.

Reporting by marketers are mostly meant to guide the other teams at work and fix achievement goals for all. The reports should be able to transparently present the data sets with proper visuals to make them easy to understand for anyone and everyone.

Google Data Studio

It is important to simplify the data representation because the complicated set of information might be easy for you but barely of any sense for the other stakeholders of the business. That is where using the right analytics and report making tool comes into action. Google data studio is one such tool that has made data reporting more precise, accurate and simple.

Here we will learn more about the brilliant data analytics, research and presentation tool Google data studio.

What is Google data studio?

The Google marketing platform launched Google data studio independently since 2018, two years after its introduction in the Google beta. Marketers can leverage the Google product to assemble data, organise and analyse it for a final report sheet and dashboards to be used by the relevant others for further works.

Google data studio is a report visualization tool that combines all data sources into one single dashboard with easy access for effortless interpretation and sharing. It gets multiple platforms on one deck for better functioning and more feature choices for smooth report making system. The dashboards are customizable with several helpful tools that work towards representing a good, easy-to-understand, well-defined objectives of the brand.

Google Data Studio

The Google data studio helps develop engaging reports with visually appealing as well as interactive dashboards that assist users for free. It acts as a one-stop solution by amalgamating the power of data from platforms like google spreadsheet, analytics, google ads, google BigQuery.

The studio provides all facilities to convert raw data into insightful metrics and dimensions for meticulous report making without any code and password. Most importantly it equips teams and marketers with the profound knowledge of the essential elements of the data collected with regular automatically updated data dashboards for a visibly clearer objective and idea about the main agenda.

How to get started with Google data studio?

Google data studio is an effective platform to get valuable insights & enhance the visualization of data for better decision making. To begin working with the studio, one doesn’t need any particular code to break as it is easily accessible for free on the Google marketing platforms.

Below, we have listed and briefly explained the steps involved in using the Google data studio.

  1. Logging in to Google data studio

It is simple, you will need to log in to your google account, preferably the one connected with your Google ads, search console, analytics etc. as it will help arrange data from all places.

It lands in the Google data studio overview page. Click on “home” to access the dashboard.

  1. Know & Get used to the dashboard

Exploring the options on the dashboard makes working easier. The Google data studio dashboard is nearly similar to that of most other Google products like the Drive, Docs etc.

The initial page of the dashboard consists of many features to work progressively but here are three main essential options:

  • Reports – An easy access to all the reports available in the system that looking like workbooks similar on Tableau or Excel. There are filters using which users can see the data sheets owned by them and by others too.
  • Data Sources – It consists of all the contacts and network existing between the Google data studio and the original source locations. Interestingly, Google data studio supports over 500 data sources.
  • Explorer – It helps users find data insights and make changes to charts quickly without much interference in the report. This option simplifies editing, viewing and analysing of reports thus, providing for an amplified easy experience.

Further exploring the best options on Google data studio is fun due to the different types of charts, tables, formats that assist in building some fine reports for high-quality presentation of data.

  1. Select appropriate templates

As we are working on Google data studio to design fine reports, picking the right, aesthetically appealing template is important. As everyone has a different taste in choosing presentation types, here the creator can adjust the outlay according to the viewers or clients. The best part about this data studio is that the fonts and headlines can be customised as per need so as to produce the right assembled report.

It is better to choose templates and design the data story based on SEO and paid social activities.

  1. Add the data sources

As discussed earlier there are several data source options available for addition on the Google data studio for better sync of information. There are unlimited data connectors that can be used to develop a much insightful report.

Google Data Studio

It can be added in the beginning or in the end by clicking on the ‘Add Data’ option without much hassle. Many third-party connectors can also be added on the system for customised report making but it has cons like an additional cost, complicated report forming etc.

  1. Select essential metrics

Google data studio is known for its customizable options that present the desired results to the client only. Marketers are more aware of the demands of their clients who will view the report thus, understand that cutting the frills is a mandate. it is obvious that if a report is not specific about the goals and objectives then it will be less engaging.

Google Data Studio

Hence, if the client wants data on the ad spend or the ROAS then that should be easily available with just a few clicks. While some may want to know about the overall project performance others might need information on the engagement & conversion sides. Therefore, being selective about what to be displayed on the report metrics matters the most to please the concerned party.

  1. Sharing the report

Google data studio is almost the same as most of its other products.

Sharing a report can be done in two ways:

  • Invite recipients with a Gmail id. They can ‘Edit’ or ‘View’ the document as per the granted permission.
  • The report link can be opened and seen by anyone it is sent to.

Moreover, there are advanced options to maintain the authenticity and integrity of the report. These checkboxes say:

  1. Prevent editors from changing access and adding new people
  2. Disable downloading, printing and copying for viewers

Benefits of using the Google data studio

  1. It is super easy to use with many features that assist in building fabulous reports for various purposes.
  2. Google data studio is convenient because it can be customised as per viewer and creator requirements.
  3. There is free access to unlimited widgets that include heat graphs, time-series graphs etc. that further help in the accurate explanation of the system.
  4. Several data sources can be synced with the Google data studio for more precise data set analytics, research and presentation. It includes sources like YouTube, Google Ads, Analytics, Drive etc.
  5. The reports made using Google data studio are simple for everyone due to the presence of specific metrics and options that filter out the desired results.
  6. Reports designed using the Google data studio are highly rich in data perfect charts, tables, graphs that make it more interactive and easy to decode for the clients.
  7. One of the best benefits is that the reports can be easily shared on social media platforms like Facebook and Twitter by embedding them in it.
  8. It has facilities for real-time data integration that gives yet more simplified and enhanced report making as well as reviewing experience.

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Salorita Mohanty

Peppy, chirpy, sane in her way. Sucker for wild travels & treks. Fond of murder mystery and non-fictional books. Open politics enthusiast and an agnostic atheist. Looks for wackiness in normalcy, adulting at her own pace!

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