In a bid to help advertisers, Google is launching a new AdWords feature called Reach Planner. This tool will forecast the reach and frequency available in over 50 countries. The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
Google Reach Planner for YouTube will help you in following queries
- How many people can I reach on YouTube for $100k
- And how much budget to allocate the spend on TrueView versus Bumpers?
- Which ad formats will work perfectly together etc.
Currently, in beta mode, the Reach Planner for YouTube will be available for enhancing the video campaigns targeting and maximize reach to drive awareness.