AdvertisingHow Brands Are Propagating Women Safety Through Advertisements

Shruti Sen2 years ago

When you look around and pay attention to the society you live in, you realize that women in India are not safe by any means. Every single day single women, young girls, mothers and women from all walks of life are being assaulted, molested, and violated.

The territory of these hunters are streets, public transports, and public places. Women from all walks of life – be it children or older women, each one of them has been subjected to some kind of harassment at least once in their lifetime.

And what’s their fault, you ask? Just their mere gender.

Let’s not even get started on the alarming statistics that pertain to a crime against women in India. What we can see today is that there an unspoken war in the streets and someone will have to stand up against it.

Being the center of attention of a lot of audience in the country, some brands have taken the stern initiative to start a conversation around these issues through their advertisement campaigns.

Let’s have a look at some of the brilliant women safety advertising campaigns that have recently hailed from India this year.

Make Your City Safe | Women Safety Video | Volvo India Auto

At present, women in India feel alone and scared stepping out of their safe haven. The need to make cars safer for women is becoming increasingly relevant. Volvo as a brand is the epitome of car safety in the automobile community.

For this campaign, Volvo Auto India decided to call out all the Indian women and suggested them a simpler way to scrub road violence in a bid to make their city safe. The underlying message of the campaign is to generate an idea of having more women on streets so that they feel safer than before.

Did you know?

  • Volvo was the first to invent and implement three-point car seat belt.
  • Also, they gave away this billion-dollar patent for free so that any car manufacturer could use it in their design as it had more value as a free life-saving tool than something to profit from.

CEAT Safety Grip – Empowering Women Safety

In order to make riding safe for women in India, CEAT has combined functionality and innovation to introduce the brand new CEAT Safety Grip. This is keeping in mind the brand motto – Making mobility safer and smarter every day.

CEAT Safety Grip is a customized scooter handle grip which seamlessly conceals a pepper spray in the accelerator throttle for a quick and easy access at the time of distress. It’s aimed at instilling confidence among the women riders and empowering them to take charge of their own safety.


Shruti Sen

I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!

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