He was 15 years old when he left his house, and dropped out of high school – He became a father just after his 17th birthday – Dishwashed to support livelihood – Started shooting random videos of his son – moved to NY – Started shooting videos for anyone who pays Casey and His brother – bought new I Pod out of that money – iPod battery died – Made another video on that – And it got viral.
This was back in the day when VIRAL was used to define STD; not a Video – Casey
Today, at 34; Casey is one of the most sought after and prominent vloggers on YouTube. He has over 2 million subscribers and his videos have clocked over 500 million views! Besides YouTube, he is also popular on other Social media platforms like Twitter and Facebook and he also owns a video sharing app called Beme.
Beme is designed to shoot videos from your phone in bursts of four seconds. All you need to do is – hold the phone closer to your chest and it’s proximity sensors will detect the touch and enable the record button. The footage is immediately captured and automatically posted and shared to your circle of friends.
Within eight days of the Beme app’s release, Beme users had shared 1.1 million videos and logged 2.4 million reactions – wiki
Casey has also directed advertising campaigns for big brands like Nike, J.Crew, and Mercedes-Benz among others. The commercials he makes don’t feel like commercials at all! They’re filled with time lapses, stop motions, skateboards and epic music snippets that are synchronized with the video to perfection.
First Youtuber to Vlog 2016 Oscars:
Casey was the first Youtuber to vlog directly from the Oscars. In his “HUGE ANNOUNCEMENT” vlog, he had announced that he would be partnering with Samsung and use their brand new S7 and its 360* camera to shoot the vlog. In all, he made 3 vlogs on the event:
This was his first oscar vlog. It starts from his luxurious hotel and then gives you an early, behind the scenes glimpse of the Academy awards ceremony.
CRASHING THE OSCARS:
The second vlog starts with his preparations for the big event and covers the red carpet moments, behind the scenes footage, winners celebrating backstage and the final showdown where Leonardo DiCaprio wins the Academy award for Best actor for the movie The Revenant.
Watching LEO WIN THE OSCAR in 360˚
This is a continuation of the second vlog but the difference is that it is shot using Samsung’s new Gear 360. You can literally live the moment when Leo broke his oscar virginity and the crowd went berserk! Put on your VR headset and immerse yourself in that magical moment.
Before the Oscar vlogging, Casey was in the news for a snowboarding video shot in the streets of New York; with the NYPD.
This video was an instant viral hit with even YouTube’s CEO tweeting about it! The video was even pinned to the front page of YouTube! (This is a very costly place to buy, and it happens to be free on very rare occasions). This wild video was covered not only by online media houses, but also by a lot of TV channels. Using GoPro cameras and a drone, Casey and co captured some spectacular footage of weather-weary pedestrians cheering with delight.
Before starting his daily vlogs, he was already popular because of Make It Count, Bike lanes, Free $2 Bill Stickers and his H.B.O original series called “The Neistat Brothers“.
Do you know – Casey’s second feature film Daddy Longlegs (2009) won the Cassavetes Award at the 2011 Independent Spirit Awards
The Midas touch of a YouTube influencer:
Casey has never been shy to promote other YouTubers on his channel, for his audience. In such videos, he even asks his fans to follow the YouTubers that he mentions in the video.That’s just awesome isn’t it?
Casey was amused with the balance of witty humor and mimicry in her video. He was so impressed with it that he even showed the footage of the video in his vlog. “Is she making fun of me?” he playfully asks his followers and also urges them to subscribe to her channel using an annotations and a Card!
The outcome – 4,000 to 40,000 Subscribers in One Day
Yes! For an aspiring YouTuber, it might feel surreal to wake up on a regular morning and see a 40 thousand increase in the subscriber count within a day!
We used Vidooly’s YouTube channel stats and analysis to get a better picture of her channel’s sudden increase of subscribers:
Check out the thanking vlog she made in response to Casey’s vlog:
Casey’s online influence:
Check out Casey’s Social Media footprint –
The camera and the shooting gear he uses:
Most of his vlogs are filmed on a Canon G7x. Fancier videos are shot on a Canon 5D MK.
Must read for aspiring vloggers: How to build a succesful vlogging career
6 Lessons I learned from Casey’s Vlogging work
1. Every Fame is a painting
Whether you are in city with large concrete buildings or in a road full of pedestrians; if you have the vision, every shot can be like a painting!
2. Just do it
At the age of 25, he was told he could never run. Now he competes in Ironman races, and marathons! Never sit idle and say I am bored – is his mantra to accomplish whatever he wants.
3. Perfection is not compulsory
You are not the Steven Speilberg of YouTube videos, and you don’t need to be one. So, even if you are beginner, you can still do the things right. Remember, the best things very rarely are perfect.
4. Be Consistent
Vlogging is all about uploading video daily. So, you need to be consistent and know how to improvise on your surroundings.
5. No Space for Negative vibes
Never speak bad about anyone in your videos. Many vloggers often vomit whatever comes in their heads in front of the camera. Casey never does that.
6. Appreciate the privacy
Scores of popular vloggers run their business by just pranking strangers in order to spicen up their videos. But you should always appreciate the privacy of other; and if someone is not comfortable, don’t include them in your vlogs. As simple as that!
Well, this sums up our take on YouTube celeb Casey Neistat and his vlogging adventures. Do let us know in the comments below if you’ve heard any other interesting stories about Casey. Also, tell us who we should cover next.
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.