If you want to attract the attention of your target market, then publishing videos is one way to go about it. Research shows that at least 54% of consumers prefer video over any other type of content. Video ads are even the number one way to convert prospects to paying customers. However, not every video is produced well. While the shooting of your content is important, the editing process is even more crucial.
Editing involves more than just getting the right footage and using great video editing software. Most of the time, the hardware’s specifications will affect the quality of your work. Here’s why:
Video editing software needs high CPU power
The CPU affects how fast your computer can process tasks. For video editors, this means that it determines how well your computer’s rendering performance is. Modern CPUs are created with more advanced rigid-flex circuits — components known for their small form factor and huge feature capacity. Their cabling and connections are even designed to withstand powerful currents, making them the ideal chip for video editors and other process-intensive software. AMD Ryzen models and Intel CPUs above an i5 are good examples of these.
Plus, if you can, make sure your CPU can hyperthread. This is a CPU feature that lets it handle more tasks than the average chip. It’ll make your software and other processes run much faster.
GPU will affect how well add-ons are rendered
If you’re adding any special effects, animations, and other visual add-ons, the component that’ll be working is the graphics card or GPU. As such, it’s important that your GPU is at least a mid-performing one like an NVIDIA GeForce GTX 1660 Ti or an AMD Radeon RX 5600 XT. However, if your main video editing software is DaVinci Resolve Studio, you need a high-end GPU like an AMD Radeon RX 6800 XT. This is because DaVinci Resolve Studio has the option to use GPU for rendering, which should free up some CPU space to keep your computer running smoothly.
In many cases though, the most optimal GPU for your computer is one that matches its monitor’s resolution. So, if you want your visual add-ons to render at 4K on a 4K-able screen, you’re looking at high-end GPUs.
The type of memory matters
Unless your video-editing project is a one-time thing, your computer’s internal storage is not going to cut it. This is why it’s important to save all your RAW files and other assets in a separate storage device. There are two types of storage devices: HDDs and SSDs. HDDs are cheaper; they’re great options if you’re just using them as storage. SSDs are smaller and more expensive but faster. You can even run video editing programs on one and the SSD will take part of the burden off your CPU and GPU, improving your computer’s overall performance. Both are good options for video editors, so just choose whatever storage meets your needs and budget.
Whether it’s by improving your editing speed or allowing your assets to render in high quality, having great hardware is crucial to the video editing process. Don’t settle for components that are not ideal for the job.
Top 10 Online Video Trends To Watch For In 2016
Video marketing is shaking up Real Estate Advertising
How to upload Facebook VR: 3D-180 Video
8 Types of Demand-Side Platforms (DSP) For Programmatic Advertising
The content marketing team at Vidooly publishes articles and blogs on current and relevant online video industry related news.