Recently, we checked Maruti’s presence on video platforms such as Facebook and YouTube. Surprisingly, their YouTube channel’s subscribers were nothing in comparison of their Facebook followers.
Maruti in Market
If we look segment-wise, the following cars were topping the charts. Maruti Alto is leading the market segment, but with heavy competition by Renault Kwid in Entry segment, and Duster in Compact SUV’s segment, it’s safe to say that Renault it’s doing its best to move ahead of Maruti brand.
In terms of whole market share, Maruti is still leading the market share with 42% for the year June 15 to June 16. Considering the steady growth and the brand recall of this age old trusted brand, dislodging Maruti takes time and a great deal of advertising a reliable product.
Maruti On YouTube –
But, with the help of Indian influencers on YouTube, Maruti managed to get wide exposure of 54,017,777 Views through YouTube automobile influencers like Autocar, Overdrive, Autoportal, PowerDrift etc.
Note: The following report is generated on the basis of more than 500 videos having MARUTI on their title.
Highest View Count for Maruti’s brand is generated by Autocar India’s YouTube channel with a total view count of 7728834 distributed in 28 videos. Autocar India also has the most Liked videos compared to all the 500 videos searches related to the Brand Maruti.
But the best average is generated by PowerDrift’s YouTube channel; which generated more than 18 million views with only 7 videos.
In terms of the YouTube channel with the most content uploaded for Maruti, is Auto Portal. This Automobile focused YouTube channel has posted 42 videos related to Maruti’s brand and has generated more than 48 million YouTube viewership in total.
Click HERE to contact us if you want to learn more about the data generated for the MARUTI (keyword)
Also, check out our YouTube industry report for more than 15 automobile brands ranking for India. This report ranks overall video views on YouTube, with a list of most active brands on YouTube’s platform.
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.