YouTube is now the most lucrative source of income for many YouTubers. But just uploading a video or getting views is not enough to make money online through YouTube.
You may hear that we can earn one dollar per thousand views or some say $5 per thousand views. Well, that’s not true!
YouTube Channels make money on the basis of engagement rate with the ads on the video. Engagement means clicking or watching an ad for more than 30 seconds.
YouTube Advertising is managed in the Adwords platform. Advertisers choose ads on a Cost Per Click (CPC) or Cost Per View (CPV) model or Pre-roll In-Search & in-Display Ads. Advertisers only pay when someone clicks an ad or watches for 30 seconds.
Here is the step by step procedure of getting your Youtube channel ready for monetization through your AdSense account.
So you have to first create a fully optimized YouTube Channel so that you can drive more and more traffic to increase the engagement, and also we need loyal friends as well.
You can check our previous blog on HOW TO OPTIMIZE YOUR YOUTUBE CHANNEL – CREATOR STUDIO
According to YouTube, you must meet these minimum requirements in order to monetize your videos: Your content is advertiser-friendly You made the content that has consented to utilize it commercially. You are able to provide documentation to all audio and video content. Your content complies with YouTube’s Terms of Service and Community Guidelines.
Connect your YouTube channel to an AdSense account in order to earn money and get paid for your monetized videos.
Go to the Monetization page. Get there by clicking your icon in the top right > Creator Studio.
Then, in the left menu, click Channel > Monetization → Enable my account
Granting access to YouTube from Google Adsense account:
Google Adsense helped publishers, a great deal by letting them cash on advertising by linking to Google Adsense. The specific keywords i.e. keywords supplied by the publishers on their host website which relates to their content should match the keywords under the bracket of the bidding system.
This is verified by the Adsense spiders to assess the relevant content and fix ads pertaining to the specifics of the content. For example, if there’s an article or a blog on cars, then the relevant keywords to be marketed by the publisher could be a tire. These Google (Adsense) spiders will then sync the branded tire, say Dunlop which is supposedly ‘put out on advertising’ and through retargeting and other means pin the ad to the article. This helps a supposed car-lover who fancies car to read more about other car- accessories and smoothen the jump to tire. When the reader clicks on Dunlop tire, the publisher earns under the pay-per-click model.
Follow these simple steps to link your Google Adsense account to YouTube.
After enabling your Youtube channel for monetization,
You will get the AdSense Association page now, follow the “next” step to be directed to AdSense.
Head towards “How will I be paid?” section.
From the AdSense Association page, follow the “next” step and you will be directed to AdSense page.
Select the option at the bottom of the page to choose the Google Account you want to use.
Below is the screenshot of the Google AdSense page.
Now you have an optimized YouTube Channel and also Subscribers – Now it’s time to earn some bucks!!
Here is the pricing module of the YouTube advertisements. There are different threshold factors in order for you to get paid. Make sure that the default reporting currency is in your residing countries currency.
Cost Per Click (CPC) : CPC is when someone clicks on the ads and so the advertisers pays you on the basis of clicks that you’re generating through that ad.
For example : If a certain keyword has a CPC of $1 and someone clicks on that ad, you will get $1 from the advertisers for that particular ad.
These ads come in the lower part of the screen during the video and also show up on the right side of the YouTube channel
Cost Per View (CPV) : CPV is when someone watches an ad for at least 30 seconds or half of the ad (whichever comes first) and so advertisers will pay money based on views.
There are several types of ads that may appear on your YouTube Videos when to enable for monetization.
1. Display Ads : These ads appear on the right side of the video and above the video suggestion list.
2. Overlay Ads : They appear on the lower portion of the video.
3. Skippable video ads : User can skip these ads after 5 seconds, they are inserted before, during or after the video.
4. Non – Skippable ads : These are long non-skippable videos ads up to 30 seconds long that can appear before, during or after the main video.
5. Sponsored cards: These are product featured cards of the video. They appear like a teaser for few seconds. Viewers can click on these ads to watch them fully.
So here is the glimpse how YouTube helps in making money without any investment all you need is a unique theme for your YouTube channel.