Be it a business or an individual Instagram account, everyone wants to gain maximum visibility from their posts. More visibility simply means being able to be found by new users, getting more followers and having more engagement on your posts. Eventually, it all leads to more sales if that’s what your objective is. Therefore, the key to increased visibility is to expand your Instagram reach.
In this blog, we will discuss the 5 strategies to increase your Instagram reach which will help you get more engagement from your own audience and the target audience that you are trying to reach.
But first, let’s understand what constitutes as Instagram Reach:
Reach is often confused with Impressions. Impressions refers to the total number of times your posts have been seen, while Reach shows you the number of unique accounts that have seen any of your posts.
Stay Updated With New Hashtags:
The number one way to boost your Instagram reach organically and quickly is to use recent updated hashtags to your post. Do keep in mind the relevancy of the tags as well. By doing so, you will be able to get your posts consistently reach out to new audiences who would be interested in your content. The right way to use hashtags is to keep a balanced mix of trending hashtags, general hashtags, industry specific hashtags as well as hashtags which are unique to your brand. This is guaranteed to give you best results. The maximum number of hashtags that you can use per post is as high as thirty. Make sure you make the best possible use of it and generate maximum engagement from your posts.
Let Engagement Be Your Goal:
Last year, Instagram adopted a Facebook-like algorithm which now makes it harder to get more visibility. If you want improvement in your audience reach, your content should be able to make its way up to the feed. This is only possible if you content is created with the objective of increasing engagement. Most brands on Instagram keep their only focus on sales but it’s also important that a few posts are created with the sole purpose of engagement. The best way to get engagement on your posts is to urge your audience to comment, be it about their favorite products or any sort of feedback. This is definitely enough to get you on the top of the feed.
Keep Track Of Peak Times To Post:
When you are looking to increase your Instagram Reach, another great tactic to use is to post during peak times that is easily available in the analytics section of your account. This will help you get more visibility amongst your own audience as they are most active during those times and also get have others stumble upon your content in the Explore section. But it’s not just about finding one peak time, you should focus on several peak times instead. You can use these several peak times to post variety of content and be sure that you’ll gain more eyeballs no matter how they find your content. Consider analysing your top performing posts as well as it give you an insight on what your audience likes.
Get Creative With Live Stories:
Another effective strategy to expand your reach on Instagram is to extensively use Live Stories. Live content is always exciting and popular just because of the fact that they are happening in real-time and that’s a good reason enough for audiences to click on it. When you decide to go Live, not only your followers will get a notification about it but it is also given extra visibility on the Explore section of Instagram. Isn’t that a fantastic way to get new followers and get them hooked to your content?
Explore Instagram Ads:
The last but not the least way to boost your Instagram reach is by exploring the option of running Instagram advertisements. You can’t go wrong with that and will definitely be able to gain increased reach. Instagram ads is supported by Facebook’s unique targeting system and there are diverse ad formats which you can use, such as:
- Single Image Ads
- Video Ads
- Mobile App Download Ads
- Carousel Ads
- Story Ads
While setting the marketing objective of your promotional campaign, you can select “Reach” as you goal and it will simply deliver your ads to that section of your target audience which you haven’t connected with yet. In order to give your ads a visibility to a completely new audience, you should select “Exclude people who like your page” as a targeting criteria.
Now that you know these 5 effective strategies for increasing your Instagram reach, you will also need to know how to evaluate it. You can find out the overall Reach gained for the week in the Analytics section of Instagram (if you have converted your account into a business profile). For understanding the reach on individual posts, you can go to the particular post and click on “View Insights” to get the required data.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!