Tips & TricksThe Importance of Community Management for your YouTube Channel

Learn how to optimize your YouTube Channel comments by developing social media interaction to increase your subscriber engagement and check out what YouTube Community is all about.
Akshay Chandra5 years ago

What’s the first thing you do after you watch an interesting or a trending video on YouTube? Do you share it immediately with others or do you go check out the comments section of the video to see what others think about it? Most probably the latter; right? Well, you’re not alone. Most people do the same. That’s why for a YouTube channel, managing the comments section is always a high priority. But when the channel gets bigger and starts adding more videos, managing comments for all the videos can become really difficult. But luckily, YouTube provides a separate Community section for channels to handle viewer activity on their videos. In this blog, we’ll explain how this section works and how a YouTube community manager can make the most of it.

You can find the community section on the left-hand side in Creator Studio, below the Live Streaming section. Here’s how it looks like:

community section youtube

Here’s an overview of what each subsection can do:

i. Comments: In this section, you can find all the comments on all your videos in a single, centralized place. You can reply to each comment, thumbs up or thumbs down them or report them as spam/abuse. Also, based on the comment, you can ensure that:

– The user cannot comment on any video of your channel in the future
– The user’s comments are automatically approved in the future.


READ MORE: HOW YOUTUBE COMMENTS DRIVE ENGAGEMENT

ii. Messages: This section shows all the messages that you’ve received or sent. (Do note that you can send out messages only if your YouTube channel is linked to your Google+ account.

iii. Subscribers: This section lists down all the subscribers of your channel. You can either return the favor and subscribe to their channel or send direct messages to them from here.

iv. Fans: This section lists down the subscribers who engage (Like, comment and share) more with your videos. You can find out their most recent comment or get to know from when they’re subscribed to your channel.

v. Contribute Subtitles and CC: Some channels let you contribute subtitles and closed captions to their videos. You can submit content for an entire video or just add what you know. If you see existing content that’s been added by someone else from the community, you can add the parts that are missing. If enough people have already contributed captions or subtitles for a video, you’ll be prompted to help review the content instead of adding to it. All of your subtitle contributions will be listed in this section.

vi. Community Settings: If you want to disable comments for your videos or if you want to hold them for review, this is where you can set it up. You can also add specific words to a blacklist so that comments which include them are blocked automatically.

vii. Credits: Here, you can check the list of videos you have been credited in including your pending approvals from other users. When you get featured in any of the YouTube videos, then they tend to give a credit in the video description box on their YouTube channel. You will also get a notification when your credit is being removed or whether it’s an unsolicited credit.

YouTube Credits

YouTube has been constantly testing out new improvements in the way channels can manage their audience better. The Community section is quite expensive and is useful for any YouTube community manager. However, there is still room for more features like – finding out unsubscribers, identifying users who engage with your videos without subscribing, reaching out to commenters on other social platforms etc. These features, however, are available on Vidooly!

Here’s a brief outline of some of these features:

Community Management Using Vidooly

i. Tweet the Comments:

Just like YouTube community manager, Vidooly also lists down all the comments on your videos in a centralized place. There is something extra, though- You can tweet these comments directly to your followers on Twitter. If you get a great comment on one of your videos, you just have to click a button to tweet it out! You can also reply to these comments from within Vidooly’s dashboard.

This module will give you the list of comments on your video in particular time and duration so that you can reply them back using your twitter account.

Tweet Back Competitor Comments

ii. Find out those who unsubscribed from your channel: 

Another valuable feature of Vidooly is that you can find out all users who have unsubscribed from your channel. You can also reach out to them on other Social Media platforms like Google Plus from within the dashboard!

iii. Engaged NonSubscribers: 

YouTube tells you who your most engaged subscribers are. But Vidooly can show you the users who aren’t subscribed to your channel but are engaging with your videos! You can reach out to these users as well, through other social media channels. And these users just need a friendly nudge to subscribe to your channel. Quite a few YouTube channels have used this feature of Vidooly to their advantage by constantly keeping a vigil on this list and by sending out personalized requests to these users to subscribe to their channel.

iv. Get ideas for new content and for collaboration:

Vidooly can also tell you what kind of content is watched more by your subscribers. If you are a fashion vlogger and you find out that your audience likes watching comedy videos more, you can probably come up with a funny video next! You can also find out the channels that your audience is engaging with. This can help you find out if there is a channel owner who can collaborate with you on your next video.

There are more features that can help increase engagement on your YouTube channel. Why don’t you take a free trial and check out these features today? I’m sure you’ll find it very helpful.

SOCIAL MEDIA AND COMMUNITY MANAGEMENT

Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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