Instagram has seen immense growth in recent years and has gone a long way from being a photo-sharing app to a highly engaging social platform for brands, advertisers, and influencers. Businesses have an excellent opportunity of using Instagram as a powerful marketing tool with Instagram ads, stories, newsfeed posts helping in accomplishing their marketing goals and for the same reason knowing about how to promote your Instagram Account can help you in many ways.
With over 1 billion active users around the world, there is a lot of competition on Instagram and making your profile stand out in an ever-changing Instagram algorithm is a bit challenging.
Whether struggling to promote your account on Instagram or if you have recently started marketing on Instagram, this blog will help you in discovering some of the best actionable tactics to how to promote your Instagram Account and also boost engagement and visibility
1. Optimize your Instagram profile
Before you start promoting your Instagram account, it is very important to work on the look of your profile because this is the first thing about your page that draws attention.
- Username: Use a simple, easy to read and searchable username for your account. Try mixing up words if the desired username is not available. Always consider matching your username with your business name and remain consistent in choosing the same name on all social media channels.
- Recognizable profile picture: The key here is being recognized. Your profile picture should be easily identifiable and relatable to your brand and offerings. Usually, the logo of your business is the profile picture of your Instagram account so that people can easily find your brand and relate to it.
- Descriptive Bio: Your Instagram bio gives the first idea of what to expect from your feed. Here you need to add a short and attractive description, your brand hashtag and a link to your website.
2. Cross-promotion on other platforms
Usually, people are active on multiple social media platforms, and using this to promote your Instagram account can bring added advantages. You can give the link of your Instagram account in the bio of other social media networks and provide a mention of your Instagram profile in videos and posts. You can also share your Instagram pictures and videos to persuade people to follow you on Instagram.
3. Post creative & professional pictures with descriptive hashtag
Instagram is all about visual treat, and shoppers are most likely to make a purchase on the posts which strike them for the very first time. You can use various tools to add effects to your image and always consider uploading high-quality resolution pictures (width of up to 1080 pixels and photo’s aspect ratio between 1.91:1 and 4:5).
Although a picture is worth a thousand words, it’s the caption along with a photo that drives higher engagement and sharing. You can open up conversations around your post by directly asking a question in the description.
4. Share people-centric content
Sharing content generated by your followers is a goldmine for promoting your Instagram account. What could be better than your customers themselves advertising your brand? When you share your followers content, they are most likely to repost it for their followers, which gives your brand a high exposure.
5. Use hashtags and stay on trend
Using hashtags relevant to your industry will attract more individuals to your Instagram. Although you can use up to 30 hashtags per post, using the most pertinent hashtags will filter out the highly engaging audience. You can create your own hashtags and encourage your followers to share and promote. In turn, the followers will promote their posts with these hashtags which will instantly boost your audience reach. Never miss the opportunity if there is a viral trend or challenge. Posting at such times makes you more recognizable and shows people what your brand believes in.
6. Stories and Highlights
Instagram stories are a fabulous way to engage with your audience and make them come back to your profile for the latest updates. With stories, you can show your followers what all you are doing in a day and the best part is saving stories as highlights. Highlights are saved on your profile forever, and you can compile all your stories into one highlight so that followers never miss any of your stories. You can save highlights of an upcoming product, event or even give a sneak peek of your brand.
7. Work with Influencers
Every industry has influencers with a sizeable engaging follower count. They have engaging power over their followers to encourage them to try new services and products. Brands can have a paid collaboration with such influencers to tap a new section of the audience and extend their reach. Remember doing some research before collaborating with influencers.
Don’t just make a decision on the basis of the number of followers the influencer has. The influencer should have a highly engaging audience and expertise to convince followers to engage with your profile or brand.
8. Have an eye-catching Instagram theme
Having a consistent color palette or some sort of theme is a creative way to make your posts stand out and profile look aesthetically pleasing.
For example, Beverage brand Frooti has a unique Instagram styling. Try experimenting with themes that depict your brand or style.
9. Run a contest
Running an Instagram contest can earn you more followers, boost engagements, and give a chance to reward your loyal followers. Instagrammers love taking part in contests to win freebie goodies. You can give away a new product from your store, a T-shirt with your brand’s logo, or something that is relevant to your brand and desirable by the contestants.
Post a high-quality image of the winning prize with a detailed caption and add a highlight of the contest a few days before the contest starts. Keep the conversation around the contest active.
10. Tag Brands, followers, and location
You can promote your account and increase reach on Instagram by tagging other brands. Your tagged post will appear under their tagged photos, which will boost your visibility among other brand followers. Likewise, when you tag your followers or other accounts, they will be thrilled to feature in your feed and likely to share the post with their followers. Always tag the location of your store, an event you attended, or the city of your business. This increases the chances of exploring new potential followers and at the same time increases your discoverability on Instagram.
11. Prioritize engagement
The more you engage on Instagram, the more exposure your profile or brand gets. Instagram is all about engagement. Like and comment as often as possible, post questions, and build active conversations around the post, share posts you are tagged in, and take the opportunity to interact with more and more brands and influencers. Always maintain consistency in posting and schedule your posts in advance for the time when your followers are most active.
12. Instagram Advertising
Advertising is not just spending your money to promote but is the most important factor if you want to acquire audience which you are not able to find on your own. This is the back door to Instagram database and is just a 4 step process if you want to do it via Instagram promotion UI. So create some target audience and let Instagram do the rest for you.
Don’t forget to cater the clicks in the best way possible and refrain from deceptive advertising as it not only creates hassle for the algorithm to do the work for you but also maligns your branding.
So, with all the above mentioned tips and tricks on How to Promote your Instagram Account, we hope you will be able to address all your marketing targets. Feel free to comment and share your experiences in the below section.
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Vishal is a tech writer for Vidooly and a fan of everything related to Android. He loves exploring the nexus between tech, culture, space, and politics. He lies awake at night pondering over the myriad facets of life while also having an adventurous side to him. In his spare time, he enjoys watching sci-fi and drama series, reading psychology/politics fiction and playing brain games.