ListsVideo MarketingVideo TrendsICC Cricket World Cup 2019 Hashtag Analysis Dashboard

Sidharth Jena3 weeks ago

The biggest extravaganza of cricket, ICC Cricket World Cup 2019 is finally here. Nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle.

Right from 30th May, social media is trending with hashtags around ICC Cricket World Cup 2019, leaving behind all other topics and trends. Hashtags from official sponsors’ video marketing campaigns to the official ICC Cricket World Cup 2019 hashtag #CWC19 to hashtags related to participating nations to hashtags related to Team captains, every tag has roped in millions of video views and thousands of video uploads.

ICC World Cup 2019

We at Vidooly understand that tracking each hashtag’s performance can be a humongous task considering the huge popularity of the tournament and fan following, therefore we came up with ICC Cricket World Cup 2019 Hashtag Analysis Dashboard. This dashboard by Vidooly brings to you the most in-depth analysis of hashtags for video posts across social media (YouTube, Facebook, Twitter & Instagram) around ICC Cricket World Cup 2019. The dashboard tracks all video posts using the below mentioned hashtags** published in the date range of 30th May 2019 to 14th July 2019 either mentioned in the title or description of the video post.

The dashboard is divided into 2 sections namely, OVERALL STATS TILL DATE & SCHEDULE WISE MATCH STATS.

ICC Cricket World Cup 2019: OVERALL STATS TILL DATE

#CWC19** Analysis

This section of the dashboard covers the analysis of #CWC19 hashtag used in video posts across YouTube, Facebook, Instagram & Twitter.

Stats tracked for #CWC19: –

1) No of videos Posted on each platform using #CWC19.
2) Total video views on each platform for #CWC19.
3) Total likes on each platform for video posts with #CWC19.
4) Total comments on each platform for video posts with #CWC19.
5) Total shares/retweets on each platform for video posts with #CWC19.

Statistics of #CWC19 as of 8th July 2019 across social media platforms (YouTube, Facebook, Twitter & Instagram)

Total Videos Uploaded: 16.09K+
Total Video Views: 578.11 Million+
Total Likes on Videos: 66.54 Million+

Click here to see more stats on #CWC19

ICC Cricket World Cup 2019: Official Sponsors Campaign

This section covers the analysis of hashtags used in video posts by official sponsors of ICC Cricket world cup 2019 across YouTube, Facebook, Instagram & Twitter. List of sponsors considered is based on the list mentioned in the official ICC 2019 Cricket world cup website.

Hashtags** tracked for each sponsor of ICC Cricket World Cup 2019: –
1) BIRA91– #CWC19, #MakePlay, #Bira91SuperSix, #SupersixwithGaurav, #Bira91atCWC
2) Emirates– #CWC19, #CWCEmirates380
3) Nissan– #CWC19, #SweepTheNation, #PlayofTheDay, #POTD
4) UBER– #CWC19, #OnOurWayO, #MovingFansForward, #WorldCupFanAnthem
5) MoneyGram– #CWC19, #MGCricket
6) Oppo– #CWC19, #BillionBeats, #ICCCricketWorldCup, #BeAShotMaker!
7) MRF Tyres– #CWC19, #RideAlongWithMRF
8) Booking.Com– #CWC19
9) Go Daddy– #CWC19, #BijnessBhai, #LoveCricketWithGoDaddy, #WorldCupKeBijnessBhai, #BhaiReviewSystem
10) Coca Cola– #CWC19, #CricketWithCoke, #MatchReady, #BeThe12thMan
11) Hublot– #CWC19, #HublotLovesCricket, #Classic Fusion Cricket, #CricketWorldCup2019
12) Wolf Blass– #CWC19
13) UBP– #CWC19
14) Royal Stag– #CWC19, #IndiasLargestFan, #MyLargePack
15) Thatchers– #CWC19, #WeAreEngland, #WorldWideWickets
16) Veuve Clicquot– #CWC19
17) Dream 11– #CWC19, #YehGameHaiMahaan
18) Britannia– #CWC19, #BritanniaKhaoWorldCupJao, #Britannia100, #ICCWorldCup2019, #ICCWC2019
19) Star Sports– #CWC19, #CricketKaCrown, #TeamIndia, #SettleTheScore
20) Smart Cricket– #CWC19, #WorldCup2019, #WC2019, #ICCWorldCup2019
21) GoLootLo– #CWC19, #WorldCup2019, #GolootloApnaWorldCup, #TeamPakistan

Stats Tracked: –
1) No of videos posted on each platform using anyone of the above mentioned hashtags.
2) Total video views on each platform using anyone of the above mentioned hashtags.
3) Total likes on each platform for video posts using anyone of the above mentioned hashtags.
4) Total comments on each platform using anyone of the above mentioned hashtags.
5) Total shares/retweets on each platform for video posts using anyone of the above mentioned hashtags.

Click here to check out #CWC19 OFFICIAL SPONSORS & PARTNERS ANALYSIS

ICC Cricket World Cup 2019: Captain Popularity

This section tracks the popularity of Team captains across social media platforms (YouTube, Facebook, Instagram & Twitter) using official team captain hashtags in video posts as mentioned in the official twitter handle of ICC. The dashboard only shows the cumulative count of the number of videos uploaded and likes on those particular videos.

Stats of Captains in increasing order of the cumulative number of likes on video posts that contain their hashtags (8th July 2019): –
10) #DimuthKarunaratne: Total Likes on Videos- 40.97 K+
9) #MashrafeMortaza: Total Likes on Videos- 64.19 K+
8) #JasonHolder: Total Likes on Videos- 108.65 K+
7) #GulbadinNaib: Total Likes on Videos- 116.53 K+

Click here to see the complete list of ICC Cricket World Cup 2019 Captain Popularity

ICC Cricket World Cup 2019: Team Popularity

This section tracks the popularity of Teams across social media platforms (YouTube, Facebook, Instagram & Twitter) using official Team hashtags in video posts as mentioned in the official twitter handle of ICC. The dashboard only shows the cumulative count of the number of videos uploaded and likes on those particular videos.
Stats of Teams in increasing order of the cumulative number of likes on video posts that contain their hashtags (8th July 2019): –
10) #ProteaFire: Total Likes on Videos- 499.94 K+
9) #AfghanAtalan: Total Likes on Videos- 511.77 K+
8) #LionsRoar: Total Likes on Videos- 518.66 K+
7) #BACKTHEBLACKCAPS: Total Likes on Videos- 718.27 K+

Click here to see the complete list of ICC Cricket World Cup 2019 Team Popularity

ICC Cricket World Cup 2019: SCHEDULE WISE MATCH STATS

This section tracks the popularity of each match across social media platforms (YouTube, Facebook, Instagram & Twitter) using official match hashtags in the format as mentioned in the official twitter handle of ICC, for example, #INDvPAK & #PAKvIND for India Vs Pakistan match. Only video posts using the hashtags are being tracked.

Stats Tracked:
1) Cumulative count of the number of videos uploaded across social media platforms (YouTube, Facebook, Instagram & Twitter) using the match hashtags.
2) Cumulative count of views gained for videos across social media platforms (YouTube, Facebook, Instagram & Twitter) using the match hashtags.
3) Cumulative count of the number of likes on video posts across social media platforms (YouTube, Facebook, Instagram & Twitter) using the match hashtags.
4) Cumulative count of the number of comments on video posts across social media platforms (YouTube, Facebook, Instagram & Twitter) using the match hashtags.
5) Cumulative count of the number of shares/Retweets on video posts across social media platforms (YouTube, Facebook, Instagram & Twitter) using the match hashtags.

As of 8th July 2019, the most trending match of ICC Cricket World Cup 2019 is India Vs Pakistan (16th June 2019). The most talked about cricket encounter between the two Asian neighbours has so far crossed, 1.28 K+ video uploads, gaining over 42.54 Million+ views, 4.23 Million+ likes, 71.36 K+ comments and 309.76 K+ shares/retweets across social media platforms.

Click here to see stats match wise.

A detailed report would be published by Vidooly post 14th July 2019 to give advertisers and key stakeholders of the tournament an idea as to how their video marketing campaigns have performed during this cricketing extravaganza. For queries related to the detailed report, reach us at reports@vidooly.com .

This blog post would act as a LIVE thread till the end of ICC Cricket World Cup 2019, i.e 14th July 2019. Thread will be updated every 3 days.

Kindly refer to Disclaimer section in the Dashboard.


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Sidharth Jena

Sidharth is a Sports and Travel Enthusiast with keen interest in the field of Marketing especially Digital Marketing. He finds ultimate happiness in small things and doing simple yet un-common things. Helping brands/companies go Online.

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