Cricket is one of the oldest sports in the world and in India, it is followed like a religion. So, it’s not a surprise that the ICC Cricket World Cup 2019 was one of the biggest sporting events of this year. With over a billion fans, 10 nations, 48 matches and 1 cup that really matters, ICC CWC19 was one of the most trending and popular topics on social media in the months of May to July 2019.
To understand how popular a sports event such as this becomes trending on social media and how it drives the content across each platform, Vidooly has launched the ICC CWC19 HASHTAG REPORT. The report tracks all the official hashtags used in the world cup to analyse how content is distributed on social media through the eyes of key stakeholders of the event along with an understanding of how sponsors and brands compete through moment marketing to stay ahead of the curve and engage with their audience. Not only this, the report also shows which platform plays a vital role for each stakeholder belonging from various industries.
ICC CRICKET WORLD CUP HASHTAG REPORT BY VIDOOLY: DESCRIPTION & TABLE OF CONTENTS
With over 20.67K posts using #CWC19, this official world cup hashtag played a major role in shaping up the hype around the event amongst the Cricket Boards, Players, Sponsors, Brands and Fans. According to Vidooly’s deep data tracking, Instagram contributed 64.75% to the Total Likes across social media platforms using #CWC19.
Each social media platform was vital in generating the buzz for the cricket world cup. The report also illustrates a platform-wise visual breakdown of the share of viewership and other parameters from social media accounts of several UGC and brands in comparison with the official ICC accounts. For example, on Twitter, Virat Kohli’s account was the top Non-ICC account to get the most Likes on posts using #CWC19 while on YouTube, Nissan India was the most popular Non-ICC YouTube channel.
The report gives a complete platform wise breakdown of total video views, total likes and total uploads of not only #CWC19 but the report also tracks other official hashtags like Captain Hashtags, Match Hashtags and Team Hashtags to show which Team and its Captain were the most popular on which social media platform and with 48 matches played during this world cup, the report provides data on which match received the most traction on which social media platform.
The table of contents for the report are as follows:
- OVERALL ANALYSIS OF #CWC19
(Total Video Views, Total Likes, Total Comments, Total Shares/Retweets)
1.1 YouTube Analysis & Top 3 YouTube Videos (Viewership) using #CWC19
1.2 Facebook Analysis & Top 3 Facebook Videos (Viewership) using #CWC19
1.3 Instagram Analysis & Top 3 Instagram Videos (Viewership) using #CWC19
1.4 Twitter Analysis & Top 3 Liked Twitter Posts using #CWC19
1.5 #CWC19 Platform-wise Analysis
1.6 #CWC19 Analysis of Official ICC Social Media Accounts Vs Non ICC Social Media Accounts
- CAPTAIN POPULARITY
(Total Video Views & Total Likes of all Captain Hashtags)
2.1 Top 5 Captain Hashtags: Platform wise distribution of Likes
- TEAM POPULARITY
(Total Video Views & Total Likes of all Team Hashtags)
3.1 Top 5 Team Hashtags: Platform wise distribution of Likes
- MATCH POPULARITY
(Total video views, Total Likes, Total Comments, Total Shares/Retweets of Top10 Match Hashtags + Indian Matches vs Non Indian Matches based on Viewership on Facebook, YouTube and Instagram)
4.1 Top 3 Match Hashtags: Platform wise popularity
4.2 Indian Matches Vs Non Indian Matches: Platform wise popularity
For a detailed ICC CWC19 Sponsors’ analysis, you can write to us at firstname.lastname@example.org with a subject line #CWC19 OFFICIAL SPONSORS DATA.
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