eSportsListsNewsTikTokTikTok marketingICC World Cup 2019 anthem ‘Jeetega Saara India’ ft. Aastha Gill on TikTok rocks India

Vishal Sharma6 months ago

The sporting world has already geared up on full swing for this summer’s grand cricket tournament, ICC Men’s Cricket World Cup 2019 scheduled from 30th May to 14th July. ICC World Cup 2019 will be held in England over a span of 15 days, with cricket lovers witnessing 48 matches between 10 international teams, each fighting for the winner’s trophy. With the ICC World Cup 2019 anthem by LORYN and Aastha Gill, the whole world is set to welcome the Cricket Festival 2019.

We Indian are crazy fans of cricket and 12th season of IPL was the most-watched season with over 345 million fans watching the match on television while the views crossed 267 million in just three weeks. Top brands and marketers are leaving no stone unturned to make their influence when billions of Indians will be watching the game on the big screen.  Top beverage brands like Coca Cola and Pepsico, food delivery apps like Zomato, Uber Eats, online shopping apps, Smartphones, Automobiles, online travel booking apps will be boosting their market reach to make the ball fall in their court.

Amid brands competing for the collaboration, Tiktok, a popular app for sharing short videos and with a huge fan following has tied-up with Sony Music India, to compose ICC World Cup 2019 Anthem , “Jeetega Saara India”, cheering up for the Indian Team to bring the World Cup Trophy home, featuring singer Aastha Gill ( best known for DJ Waley Babu). The anthem has been composed by Mix Singh and lyrics written by Yawar and Rish.  The anthem is available exclusively on TikTok.

Singer Aastha Gill was seen stating that the new ICC World Cup 2019 Anthem will energize the nation and will become a voice for Indian cricket fans to keep up the spirit of winning alive. She believes it to be a slogan to cheer up the Indian cricket team on the ground.

According to TikTok’s Director of Business Development and Music Partnerships, Mayank Gandotra, “Jeetega Saara India” is their attempt to bring the whole Indian community together to support our Indian cricket team during the tournament. He also believes in giving TikTok creators full opportunity in reflecting the content which is most popular in this time and it’s definitely ICC World Cup 2019.



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Sony Music India’s MD, Sanujeet Bhujabal is thrilled to work with TikTok on composing the ICC World Cup 2019 Anthem for cricket lovers to keep the josh alive and at the same time, making a mass audience reach with TikTok platform.

A few days back, ICC released World Cup 2019 official song, “Stand By” featuring Rudimental and LORYN. The song will be played on the ground and throughout the city events to celebrate the World cup. The official video on YouTube by LORYN has reached 896,282 views till date and is now the official voice of cricket across the globe.

With the spirit high due to ICC World Cup 2019 Anthem, the tournament will commence with the match between Host, England and South Africa.  The 2019 World cup will be launched on 29th May while the inaugural match will kick off on 30th May. In the history of Cricket World Cup, for the very first time, the Opening ceremony will be held outside the stadium at the iconic London Mall starting at 9.30 PM IST. The stadium will host over 4000 cricket fans to witness the world cup 2019 with Star Sports being the live broadcast partner.


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Vishal Sharma

Vishal is a tech writer for Vidooly and a fan of everything related to Android. He loves exploring the nexus between tech, culture, space, and politics. He lies awake at night pondering over the myriad facets of life while also having an adventurous side to him. In his spare time, he enjoys watching sci-fi and drama series, reading psychology/politics fiction and playing brain games.

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