Instagram has become one of the most popular social media platforms to promote businesses, products, services, or brands in recent times.
Image Source – hootsuite
Based on the above data, it can be easily said that Instagram is the best place to increase your brand’s presence in the market. Below we have listed some tips that will help you to improve Instagram Engagement with stories in 2020 and beyond:
Change your perspective on Instagram Engagement:
Instagram is by far the best platform to expand your outreach and create a community where you can market your products and services.
However, knowing the right tactics that can resonate with your content as per the Instagram standards might be tricky for you. You will also have to keep in mind the various engagement factors.
Nowadays, the performance across platforms like Instagram and other social media platforms is measured by the number of likes and shares of the posts. The higher the number of likes, the more eyeballs you get on your posts.
Although the number of likes is not visible on Instagram nowadays, creating effective content around your business will help you in getting more engagement.
You have to measure other performance metrics, such as shares and comments, to track your engagement and conversions. By doing so, you can get to know if the audiences are liking your posts or not.
Creating the best content that match your requirements:
Comments and saves on Instagram play a vital role in deciding the fate of your social media campaign. Therefore, the best approach for you to improve your audience engagement is to create high-quality content that can encourage viewers to like and save it.
Content that can be saved by the audiences is something that you must take into consideration. You will have to find out the expectations and requirements of the viewers to produce such content.
You can also include a checklist to track the followers and get their beneficial feedback. You will have to find out what the audience needs and whether you can produce such content or not. Also, don’t forget to include a CTA (Call-To-Action) statement with a caption on your post.
Starting conversations with your audiences by posting Instagram Stories:
As mentioned above, about 500 million users are using Instagram Stories daily, and the numbers are still increasing. Therefore, posting Instagram Stories will help you in starting a conversation with your target audience and keep them engaged.
Image Source – Instagram
You can also use the Instagram Stories stickers to encourage your audiences to share their feedback and opinions, as well as their reviews. This will help you in creating a loyal fan following that connects with your brand.
You can make the best use of the question sticker, the quiz sticker, the countdown sticker, and many more stickers when posting a story in your Instagram account.
Regularly analyze the content types that you are uploading:
Most of the reputed brands tend to create an effective content plan that works for them in many cases. They experiment with the content on a daily basis and test new content that keeps their customers engaged all the time.
You can also test new types of content that can keep the audience’s glued all the time. When someone sees a good engagement content, he or she shares it amongst their friend circle. This will help you in fetching more likes through positive word of mouth.
You can also perform hit and trial methods on your content experiments so that it keeps you ahead in the competition and also keeps content management strategy stronger.
You can experience new types of content by adding memes, mini-infographics, selfie-style videos, and many more. You can also increase the length of the video that you are uploading on the platform. Also, testing different filters on your Instagram Stories will help you in grabbing the attention of the viewers.
Add Fun Elements:
Instagram Stories consume a lot of time and effort to make it perfect for posting. It also requires a lot of planning to analyze the market and create stories and posts that match the viewer’s expectations. However, this doesn’t mean that you shouldn’t make it a bit funny.
As more and more brands curate different content, they also add some humor to their content so that it grabs the viewer’s attention.
Image Source – Instagram
You can also add a few fun elements in the video or content. Starting from using the AR filters to adding funny memes or GIFs, you need to grab the attention of your target audience.
This will help you in increasing the engagement factor for your businesses. Also, if you have hired an explainer video production company to create such posts, you can suggest some memes or GIFs from your end.
Encouraging audiences to share Instagram Stories:
Are you aware that you can re-post a post or a feed to your stories on Instagram? If not, then you must start doing as soon as possible because it will help you in improving the engagement to a significant extent.
It’s a feature that allows your target audiences to share the content that they liked the most amongst their followers. This, in turn, assists you in reaching a greater number of people without putting in much effort or time.
Do you know that you can write up to 2,200 characters in the captions on Instagram?
If yes, then what’s stopping you from utilizing this feature. Be creative and write an engaging caption that automatically grabs the attention of the audience.
Image Source – fohr
You need to be honest and truthful with your audience on social media platforms as they can easily find out whether you are lying or telling the truth. Therefore, posting content with proof or videos that are sensible enough will help you in increasing the engagement factor as well as the sales of your company.
You can write longer captions that are engaging and entertaining for your audiences as one of the critical factors to achieve success on Instagram is by calculating the time audiences have spent on your profile.
Instagram is one of the best platforms to promote any business if utilized efficiently. You can also communicate with your audience on a personal level on Instagram.
Therefore, make sure that you consider all the tips that are mentioned above and improve your audience engagement effectively.
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The Growth Hacker is Digital Marketing & Branding Pro, who is helping startup and business for sales conversion optimization.