Instagram has emerged from just being a photo-sharing app to a sophisticated video platform. At present, users on Instagram page shares an average of 95 million photos and videos per day making it one of the most lucrative platform to get famous, sharing hobbies, or promote a brand to the masses.

At this point of time, every business realized the importance being present on Instagram and brands want to get every drop out of their posts. In terms of influencers, Instagram’s celebrity endorsements are also going higher as a sponsored Instagram post with a top fashion blogger can cost a brand anywhere from $5,000 to $25,000 and $100,000 to $300,000 for a single sponsored Instagram post from Kylie Jenner or Kim Kardashian.

But still, there are people who face a hard time to figure out the Instagram video metrics and learn how do they work. So, in this blog, we will discuss every aspect of Instagram video mechanism, viewership problems, and clear some other frequently asked question regarding Instagram video views.

How do Instagram video views work?

Video views won’t really make any difference for everyday Instagram users like you and I. But for the app’s most popular creators, it’s a pivotal metric to see how their content is faring on Instagram versus, say, Facebook or YouTube. An Instagram video works just like any video in other video platforms. In Instagram, every view is counted and you can check the number of likes obtained in every video.

If you are thinking that video loops may hinder your total video views, then you are wrong. Any Instagram video’s view count doesn’t include video loops, and a view is counted when a video is watched for 3 seconds or more. Also, Ad buyers could already see their view counts. This how Instagram video views work.

How to get more Instagram video views?

This question works well if you want to increase your subscriber base. Increasing video views is another benchmark task that every social media expert in order to humanize the brand, showcase the product and generate new business. So, to get more Instagram video views,

Optimize your profile. Make sure that your profile is public. To make your profile public, open Instagram, open “Options,” and make sure “Private Account” is turned off. Choose a profile picture that’s on-brand just like your other social networks and add an actionable description.

Curate some of your content. You can’t repost (regram) every picture or video you watch. If you are into music, then you can create your own or Dubsmash videos which in the past have gone viral on a number of occasions. Or you can brush up on your photography and editing skills to show your perspective on the world.


Like Exchange – search for images similar to yours and like a dozen pictures belonging to an Instagrammer you would like to become eventually. They will see that you’re the kind of person who will like their pictures and 90% of the time they will follow you and return the gesture.

Follower Exchange – You can follow other profiles and expect them to follow you back. In most scenarios, the user you just followed will subscribe you back on Instagram. But, don’t follow too many people in 1 day, though, otherwise, you will get your account red flagged.

Interact with other users, including your followers. Engagement is a big factor on video platforms like YouTube and Facebook. In Instagram, you will gain engagement by interacting with people who likes and comments on your video.

Once you build up a bit of a following, you can try creating your own hashtags — like your company name or a slogan that applies to a lot of your photos. Also, upload images and use hashtags targeted to things such as “followers” “follow back” “like4like”. This will get the attention of other people in your situation who are willing to do this same mutual liking of photos.

Use tags that resonate with your brand. For example, if you are a video marketing company then use #VideoMarketingTips as your main tag and upload content according to it. People on Instagram tend to look up hashtags to browse more images. So, if you use apt tags with matching content, you can attract some eyeballs in no time.



Mention Instagram influencers in your videos and photos. There are many influencers like 9gag, Lad-Bible, Pets of Instagram etc., who reposts your video with your account name embedded in the description. If your content is selected, then you can have a whole different kind of exposure, which is good for gaining followers.

Try above-mentioned methods to gain success in Instagram. Be sure to promote your Instagram profiles on other Social media and websites. There are chances that folks who follow you on other social media platforms haven’t followed you on Instagram. This will indeed help you in a way to gain more followers and increase the video viewership.

Here are some common questions Instagram users ask all the time.

What is fake view count on Instagram videos?

There are some inspiring overnight success stories on Instagram where users became overnight celebrities with thousands of flowers. But this doesn’t mean you can do that by buying fake views by using third party apps.


When you use third party apps, the tool asks for your account information and saves it. So when any other user uses the same tool he can get a like from your account and many others who used the site like you did. And since you yourself didn’t watch the video, you won’t know if you liked it.

How does l see who viewed my videos on Instagram?

You cannot see who viewed your video, you can only the ‘number’ of people who viewed it and the people who like your video. NO ONE can see who viewed your video.

Does viewing your own Instagram video count as a view?

Based only on personal experience it seems that you don’t receive a view by looking at your own video.

To conclude, Instagram’s video feature is much easier to access with better filters than any other video platforms. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. And due to this metric, it is predicted that %70 of global brands will be on Instagram by the end of 2017.

So, it is safe to say that Instagram with be THE platform for short form video marketing and knowing important aspects of video analytics explained above will help a lot.