We all know that the mere sight of delicious food stimulates our appetite. This is the sole reason why we all had that moment of scrolling through our social-media timelines and seeing food that makes our stomachs grumble. And to top everything, we can’t get through our obsession of photographing food every time we got a chance.
In other words, you can make anyone hungry just by having them view pictures of delicious food. And this is what many Facebook pages like Tastemade and BuzzFeed Food are capitalizing on. But, due to the fact that in Indian cuisine, every state in India has different taste and cooking style. This is the reason why there are hundreds of “Indian Food Facebook Pages” with content that contrasts western recipes with a familiar language.
One of the most prominent media personality specializing in cooking shows is Sanjeev Kapoor. He is one of the most recognized and prominent celebrity chefs in India and is the most followed and subscribed Indian chef on both Facebook and YouTube’s platform. Due to the fact that he stars in the longest running cooking show in Asia called “Khana Khazana,” his fan following ranges from men, women, children, soon-to-be-married girls, housewives, professionals, mothers, mothers-in-law, and grandmothers.
Food Genre on Facebook India–
The top 20 Indian food recipe Facebook pages account more than 380,000,000 million views every month with more than 32,700,000 cumulative followers on their pages. So, here are the top food recipe Facebook video pages that posts photos, articles, recipes, news, restaurant reviews, instruction videos – literally anything and everything related to Indian and western food.
|Views in June||Likes||Total Views||Average Views/Video ||Videos
|Hebbar's Kitchen||97,547,969||47,77,442||1.1 Billion||2.4 Million||428
|Yum||40,911,110||1,806,086||362 Million||507 Thousand||710
|Awesome Sauce India||26,567,127||1,406,007||351 Million||473 Thousand||732
|Your Food Lab||21,832,137||1,189,704||221 Million||577 Thousand||381
|Veg Recipes of India||17,125,987||2,090,400||137 Million||1.2 Million||111
|FoodMate||15,084,584||1,726,387||94.2 Million||493 Thousand||184
|Gobble||13,936,399||638,720||94.8 Million||467 Thousand||204
|Get Curried||13,419,708||1,443,463||164 Million||552 Thousand||290
|Sanjeev Kapoor||11,830,909||5,295,538||111 Million||222 Thousand||598
|Rajshri Food||10,065,228||1,284,592||140 Million||352 Thousand||350
- Hebbar’s Kitchen generated the highest video Views for the month of June followed by Yum and Awesome Sauce India.
- Highest likes for a Food recipe page – Sanjeev Kapoor
- Highest overall video views (since 2014) – Hebbar’s Kitchen with more than 1 billion views
- Indian food recipe Facebook page with most uploads – Awesome Sauce India
We all know that in India, families bond over food. We thank God before every meal we eat. It’s the bond that we create with our food is the reason why these Facebook pages are gaining heavy viewership and sometimes performing better than their YouTube channels.
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.