As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been brought to notice.
This shouldn’t come as a surprise because Facebook’s video ecosystem is attuned to viewing video content without sound. The intent of all publishers on the platform is to ensure that videos are consumed in such a way that the need of turning on the sound is insignificant. There are two ways to do that – one is having overlay text of the narration within the video itself and the other is to insert closed captions (cc) to the video. Let’s now understand how to use the latter and why it is a more optimal method.
How To Insert Closed Captions (CC) To Facebook Videos?
There are three ways to insert Closed Captions (CC) to your Facebook Videos. You can have the captions automatically generated which can be edited, write the captions yourself or upload a SubRip (.srt) file. Here are the steps to add it to your Page’s videos:
- First, click on Photo/Video at the top of your Page’s timeline.
- Now click on Upload Photos/Video and select the required video from your computer.
- Once your video is uploaded, click on Subtitles & Captions(CC) in the column on the right.
- Next to Video Language, you need to select the main language spoken in the video.
- Once your video has finished uploading, select whether you’d like to auto-generate captions, write them yourself or upload a SubRip (.srt) file.
- Finally, click Publish and now your video is captioned.
Things To Remember:
- If you went ahead with uploading a SubRip (.srt) file, you need to ensure that the name of the file is correct and properly formatted.
- Closed Captions can be added to your old existing videos as well apart from the new uploads. You just need to find that particular post on your Page’s timeline and click on Edit Post to go ahead with inserting Closed Captions to it.
- As Facebook provides a feature for users to keep sounds turned off across their homepage, Closed Captions on your videos will automatically appear for such users. While for those who have their video sounds turned on, they’ll need to turn on the captions to see them.
Why You Should Add Closed Captions (CC) To Your Facebook Videos?
Video content on platforms like Facebook is getting overcrowded day by day. So, if you’re not immediately communicating value without sound, your video will fail to capture the attention of users scrolling through their news feeds. According to Facebook, the moment of truth is at the 3-second mark which is a deciding factor into how long the audience is going to watch your content.
- Research from Facebook claims that adding captions to your video can boost view time by 12%.
- Closed Captions add value to your video’s discoverability and reach across Facebook.
- It makes your video content more accessible and video search engine friendly due to the metadata.
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!