The short video space is one of the highly demanded content formats on social media platforms in the last few years. While the market was earlier dominated by the video-sharing giant TikTok, it was soon taken over by several other brands that more or less followed the same system.
Instagram Reels led the market from the front while YouTube shorts made a quick entry with its own filters, edits and updates. A similar format of video content was popularized by the likes of Vines, & Musically later rebranded as TikTok, their user base was large, and the majority of the market was taken. Taking over it seemed invincible due to the ease of creation and availability of assisting tools.
However, Instagram and YouTube were both known to be giants in the social media segment as well as video-sharing platforms. Their take on the short-video content style and simplified transition tools for users was a hit all over the digital media space.
Though there are many similarities between the two applications for this kind of content sharing, there are a few points that must be examined to know the potential possessed by the brands.
Instagram Reels Vs YouTube Shorts
Instagram Reels was released earlier than YouTube shorts and took over the market gradually with its set of filters, edits, transitions, animations and other interesting options to choose. The popular image-sharing platform informed their users that republishing content from other similar sites may make their videos less discoverable to the audience hence only original content got the most space on the site.
Initially, YouTube shorts was launched in a beta version for the users and received high organic traffic and other benefits. It had almost the same features as Reels, yet, creators tried their luck with the algorithms associated with a new style of content on YouTube.
There are more points to compare both the social media platform content format here to weigh the pros and cons of Instagram Reels Vs YouTube Shorts.
In terms of:
Organic traffic and reach
Initially, both the content formats on social media were launched as beta versions of themselves to be tested for their capacities. Here, Instagram Reels Vs YouTube Shorts depends on the hashtag choices of creators when we discuss the reach.
YouTube shorts function with the trending hashtags that help the content stay on the trending list as well as niche hashtags that helps the creator find a specific audience. The reach and organic traffic of a channel on YouTube are more likely to get more views as it will be shown on the channel’s shorts regularly. Comparatively, Instagram Reels gradually became a much-saturated space with videos depending on the personal preference and type of content mostly watched by the particular user. Instagram works according to followers and their choice of content type hence, there can be less organic traffic comparably.
Engagement and interaction
YouTube Shorts are yet to catch up with the quick craze gathered by Instagram Reels. Even though Reels is stuck up with the organic traffic generation, any creator with more loyal followers or a great network of people to share their Reels on their story can have more chances of winning it there too. On Instagram, people can share their Reels in stories and get more engagement that can also lead to organic reach. If a content creator is great with live sessions, posts, stories and other interactive forms, they can surely get more interaction. YouTube Shorts has barely any space to get the YouTuber interacting with their respective subscribers.
Formal Vs Fun
Instagram Reels is mostly known for lip sync videos, duets, trending content on some popular music from its library and similar fun-filled, action and drama content. On the other hand, YouTube Shorts is more inclined towards professionally made short videos that are more preferable for advertisements and monetising.
Instagram Reels Vs YouTube Shorts is best summarised by their type of content and creators. When the reels are more of the talent showcase of the influencers and users, YouTube Shorts is more of mindfully made serious content designed to support the growth of the platform.
Instagram Reels can be recorded between 15 to 30 seconds whereas YouTube Shorts are of 60 seconds. This indicates that the creators on YouTube have more scope and time to retain the attention of viewers compared to an Instagram influencer.
YouTube as discussed above is more professional hence the audience growth is slower but time and appropriate promotion of longer shorts in the shorter videos can help enhance the views. This will gradually increase the traffic thereby making the content eligible for monetization.
Instagram Reels are mostly watched by our followers that are mostly constituted of friends and family. It may not gather any new view or reach but get a sudden spike of audience views and overnight fame.
Instagram Reels Vs YouTube Shorts is a tug off between the two most popular social media platforms. Here the former is more of short-lived, quick fame, casual entertainment-focused site while the latter is a long-term, patience-demanding, profitable and professional platform.
Users must pick their choice according to their objectives and interest in content creation and entertainment.
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