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On 20th June 2018, Instagram surprised the netizens by launching a brand new vertical video-centric platform called IGTV to act as a direct competitor to YouTube. The differentiation factor here is, of course, the fact that it is a mobile-first vertical video platform and allows users to upload videos up to one hour. It was a bold move considering that nothing of that sort existed yet. While the platform is still finding its way with...

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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most. But the workings of the algorithm remained a burning question until recently when the Facebook-owned company revealed how does the Instagram algorithm work. When the Instagram feed was tweaked from chronological to algorithmic, people anticipated a drop in...

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Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? This a feature that shows up...

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A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation.   Instagram was acquired by Facebook in the year 2012 for a whopping...

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Ever since its inception, Instagram has been the made for each other like perfect platform for people interested in photography, especially landscape or travel photography & travel bloggers. Over the years these people who started with just an instagram account, went on to become travel influencers in their own niche/category. The travel industry in India has shown tremendous growth and thanks to affordable air fares & better connectivity more & more Indians are travelling nowadays...

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