One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel. This is why YouTube was all about converting your dreams into reality for many small-time creators. Anyone can get an idea, create a channel, and start uploading videos that go along the community guidelines. And if the channel generates more than 10,000 views, then the YouTube channel is fit for monetization, and the creator gets to earn some amount of money.
But now a YouTube creator can only be able to earn or monetize the YouTube channel unless it meets the new YouTube Partner Program (YPP) threshold of having 4,000 hours of watch time within past 12 months and 1,000 subscribers.
GOT A YOUTUBE CHANNEL WITH LESS THAN 4K HOURS OF WATCHTIME?
If your YouTube channel has less than 4,000 hours of YouTube watchtime, then your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018, unless you surpass this threshold in the next 30 days.
YouTube channels who are no longer eligible as of February 20 will still be compensated for any AdSense revenues they are already due.
Creators who haven’t yet reached this new threshold can continue to benefit from YouTube’s “Creator Academy”, their Help Center, and all the resources on the Creator Site to grow new channels. Once your channel reaches the new threshold, it will be reviewed to make sure it adheres to YouTube’s policies and guidelines, and if so, monetization will be re-enabled.
We’ve made updates to the YouTube Partner Program to strengthen our community & prevent impersonators + spammers from harming our platform.
We understand this affects many channels, but believe it’s necessary to protect our creators.
For the full update https://t.co/phnMnAHDaD
— YouTube Creators (@YTCreators) January 16, 2018
UPDATE 2 – GOOGLE PREFERRED CHANNELS
If a YouTube channel is on Google Preferred list, then it’s a proof of brand safety, quality content creation, and a constant intake of monetization money. This was all true before the advent of Logan Paul controversy, and ads playing on controversial content which gave birth to the ad-pocalypse.
Enter March 2018, YouTube will imply a massive amount of manpower (10,000 approx.) manually working on each and every Google preferred videos. This will make sure that their preferred channels are brand safe and there are no more instances like “tide pods challenge.”
“Tide Pods challenge is where people on YouTube record themselves eating, or at least convincingly pretending to eat, some number of candy-like, distinctly poisonous Tide Pods”
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
— Tide (@tide) January 12, 2018
Other than YouTube’s regress human verification, Google announced several tools that can help brands gauge the brand-safe content. This “filtration process” will be done with the collaboration of third-party vendors like Integral Ad Science (IAS) and Double Verify, who will provide brand safety reporting.
Unlike the content on television, which is carefully tailored as per the channel audience, YouTube cannot promise brand safe content yet, and the Ad-pocalypse phase was the best example to denounce YouTube’s “brand safe” claims.
Check out Vidooly’s IAMAI Gold award-winning Brand Safety Technology Tool on Digital Video which will ensure your advertisement is not placed next to extremist or controversial content just because those are generating a lot of engagement.
WHAT’S THE DIFFERENCE BETWEEN WATCHTIME & VIEWS?
Watch time is simply the total number of minutes’ people have watched your video. To calculate your watch time, just multiply your views to average view duration.
Watch Time = Views x Average View Duration
[So if you have a 4-minute video, and the average view duration of that video has been just 30 seconds, then even if you have 100,000 views of that video, your total watch time will be just 50,000 minutes]
Having millions of views is good for the YouTube channel, but having a better engagement rate and watch time tends to help the YouTuber grow through monetization at a steady pace for a longer period of time. That’s why the most important aspect to earn from monetization at present is to improve on your watch time.
So, as per my conscience, things just got real!
Now, no one can pirate viral videos and monetize ads on controversial content. YouTubers have to get serious in terms of production quality and create the content that holds its viewers for a longer duration of time to generate more watchtime.