Using LinkedIn stories to grow and sustain a business is a smart move for brands that are looking to grow on online platforms. Marketers are already aware of the massive following of people that consume the stories format of content on sites like Instagram & Facebook. With millions of views, it is a better way to expand reach in the diverse markets & improve overall performance.
Building a brand on LinkedIn requires a professional social media strategy that will attract as well as retain the audience attention. LinkedIn stories are a strong medium to boost the brand image on the professional networking site. Here is a marketer’s guide on leveraging LinkedIn stories for their social media growth.
What are LinkedIn stories?
A content format, almost the same as those on Instagram, Facebook and Snapchat. It is basically a short video of duration up to 20 seconds that once posted is visible to the audience for 24 hours before disappearing.
The content format is a great way to strike a communication between professional networks and connections that builds stronger relations for brands. Users can post as many stories as they want or need to on LinkedIn to provide a sneak peek or update on any kind of topic, activity, event or occasion.
While LinkedIn is suggestively a professional social media platform that deals with digital resumes and formal communication, a few casual BTS video clips can push the limits of the site. LinkedIn stories are a great way to gain the trust of connections, get suitable employees, apply to the right organisation, collaborate and partner with the right companies for successful outcomes. In the Internet era, sharing information and updates is a new way to take things forward and achieve goals. Hence, using LinkedIn stories to build an online brand presence is very useful for various objectives.
Stepwise guide to creating LinkedIn stories
- Log in to the LinkedIn individual profile or go to LinkedIn page admin to make a story
- Click on the plus icon on the profile image on the top left of the homepage
- The screen provides options to click a picture, hold to record video or select from the gallery beside the camera rotation icon
- Click a picture, take a video or select a file from the gallery as per choice
- Edit with stickers, filters, gifs, interactive polls etc. add the text to the story
- Crop, rotate and resize the elements on the story to beautify it and ensure the preview for any errors
- Select audience by clicking on the earth icon on the low left of the screen
- Post the story to the feed
The story may have mentions and tags of other connections as well. In the case of video clips, it must not be more than 20 seconds of duration user can restrict the profile story view to customize the audience.
Purpose of LinkedIn stories for business
Apart from the benefits of reach and simple engagement boost, LinkedIn stories are meant for bigger and better objectives. A business must strategize LinkedIn marketing solutions by incorporating LinkedIn stories because it is a highly consumed content format and has several added positive effects on the campaign results. Here is a few more purpose that can be easily fulfilled by planning for LinkedIn stories.
Gaining trust and appearing reliable
Adding a real personality to the brand is one of the best ways to improve relations with the connections on the platform. As mentioned earlier, providing any background to the event, finding or topic can attract audiences and give a face to the matter. Users can use behind the scene footage and short clips, time-lapse presentation of creation to elaborate the process and similar video bytes on the LinkedIn stories format. It will not just add a character to the work but also grab the attention and retain an audience that may also convert into consumers in certain cases. The brand-building becomes stronger with such video stories explaining the reality behind the end products that gain the trust of audiences and makes it more reliable for others.
Build an authentic brand
Gone are the days when all we wanted to share was the success, achievements, good sides and hassle-free smooth end products. In the times of digital media, sharing mistakes, giving a real background, updating about the real hustle can add authenticity to the brand. Add stories explaining the common mistakes, what it takes to accomplish certain goals, how the process unfurled, explain the errors to employees along with solutions to the same. People make mistakes and it’s okay to show it these days as that will send a message of inclusion, motivation and a never stop attitude to the audiences. This will help develop a real-life experience for the viewers who can then note their takeaways from the LinkedIn stories and stay loyal to the brand for its engaging content.
Connection and communication
Stories have always been a great way to start a conversation on other social media apps. Similarly, LinkedIn stories are good conversation starters where people can connect with others without much effort. They help users identify the right audience to interact with and connect over projects by creating stories on relevant topics.
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