Industry InsightsThe male dominated world of YouTube India

Akshay Chandra3 years ago

When you’re running a business, one of the most important aspects that can help you improve is a scientific Customer Behavior Analysis. When you know who your customers are, it is easier to fine-tune your product/service as per their need isn’t it? This fundamental is true for any kind of business. If you are a creator on YouTube, then knowing the demographics of your YouTube channel helps in creating well-curated content. And the first step for this is to know what gender orientated is your YouTube channel.

In this patriarchy dominated system, it’s obvious that the Indian side of YouTube is filled with male dominated audience. But, according to our analysis, males and females between the ages 18 – 34 are having similar watching habits when divided into YouTube categories. This proves that male domination doesn’t mean women of India cannot find content made especially for them.

Every time you upload a video to your YouTube channel you have to choose between 15 categories. Each category is different and you have to know to the best category that works best with your audience. So, here are the 9 most used YouTube categories where you thought you going to gain the female audience, but failed to do so.

How-To & Style howto-style

70% of Women dominated the highest in How to Style genre. But the shocking revelation is, men from age 18 – 34 watched same about of beauty content that men from age 35-54 watch. 😉

Debasree BanerjeeDebasree Banerjee
Demography
Female – 90.91%
Male – 8.57%

She is the upcoming YouTube superstar of India in the beauty category. Last month, she generated highest YouTube subscribers due to thought full choice of making Navratri video right before the festival begins.

SjlovesjewelrySjlovesjewelry
Demography
Female – 84.97%
Male – 14.72%

A very creative and growing beauty vlogger of the year, she is highly creative with her choice of videos and covers almost all types of content related to beauty stuff.

 

Lakme IndiaLakme India
Demography
Female – 72.47%
Male – 27.53%

Content like “HOW TO” & “Bride makeup tutorial” generated the highest amount of viewership for the Lakme YouTube channel. This brand is regarded as the only commercial beauty brand from India who found success in YouTube beauty makeup tutorials.

 

Education education

Education is the second category to gain most female audience viewership. It comes to little surprise that online education services are booming steadily in India. We have individuals to corporates, uploading content systematically to suit the needs of the students in various degrees of educational backgrounds.

UnacademyUnacademy
Demography
Female – 10.45%
Male – 89.36%

Remains the undisputed champion when it comes to preparing for Civil Services especially Essay writing for IAS Preparation Online. They provide study material for IAS Exam, IAS Civil Services Exam, UPSC Preparation all in all at the convenience of your desktop.

 

Learn English with Let's Talk - Free English Lessons Learn English with Let’s Talk – Free English Lessons:
Demography
Female – 21.64%
Male – 77.87%

If you are a novice in spoken English then learning it can cost you thousands of rupees. This is the reason this YouTube channel became so popular in India due to its need and lack of Indian professionals teaching online for free. They are so popular that even foreigners who are not well versed in the English language tend to learn and educate themselves through this YouTube channel.

 

Film & Animation film-animation
Mania Ki DuniyaMania Ki Duniya
Demography
Female – 85.2%
Male – 14.69%

With series like Bollywood Classroom and Mehta Kuch Nahi Kehta, they have more than 200,00 subscribers and generates millions of viewership.

 

colorsColors TV
Demography
Female – 23.35%
Male – 76.18%

This is where homemakers will head if they miss any episode on their T.V channel. Colors TV is the second most subscribed YouTube channel with more than 4 million subscribers and 2 million total viewership.

 

MUSIC

music

T seriesT-Series
Demography
Female – 13.84%
Male – 85.85%

T-Series is the most viewed YouTube channels in India. This channel is home to Honey Singh, Badshah and many chart-topping Bollywood singers and artist.

People & Blogs

people-blogs

There aren’t numerous Indian female vloggers at this moment. YouTubers like Mostlysane, Malishka Unleashed, and others do rule female vloggers. Be that as it may, when we contrast with 30.90% of men with 8.8% female crowd, there is still some place left to fill in.

Scherezade ShroffScherezade Shroff
Demography
Female – 73.21%
Male – 26.45%

The talented beauty vlogger hails from Mumbai, she makes videos on lifestyle, fashion, hair beauty and travel. She is very popular for her lively videos and has collaborated with famous YouTubers like Bethany mota, Kanan gill, superwoman etc.

MostlySaneMostlySane
Demography
Female – 23.02%
Male – 76.88%

She is the counterpart of Lilly Singh. With the Indian cultural diaspora being so complicated and insane, watch her how she unfolds crazy life situations by being mostly sane.

 

Entertainment entertainment
aibAll India Bakchod
Demography
Female – 12.56%
Male – 87.26%

AIB is one of the most popular youtube channels in India and is among top three Youtube channels to reach 1 million subscribers.

 

TheViralFeverVideosTheViralFeverVideos
Demography
Female – 10.21%
Male – 89.6%

TVF is one of the first YouTube channels to join the 1 million club of subscribers on YouTube from India.

 

Gaming

gaming

CarryMinatiCarryMinati
Demography
Female – 3.12%
Male – 96.79%

Meet the only Indian YouTube who roasts popular Indian YouTubers, singers, advertisements and stupid people.

Comedy

comedy

Just 23% of ladies’ watched satire content on YouTube. In instruction classification, Indian ladies got a nice 45% of viewership. Where a male group of onlookers from the age 35-44 observes more instructive substance than females of the same age.

Shudh Desi EndingsShudh Desi Endings
Demography
Female – 8.21%
Male – 91.61%

Indian Bollywood movies tend to have those old predicted endings. With the help of animation, Shudh Desi Endings changes the tone of Bollywood movies with twist endings.

 

SnG ComedySnG Comedy
Demography
Female – 11.66%
Male – 88.16%

With the combined power of Karan Talwar, Varun Thakur, Aadar Malik, Brij Bhakta, Neville Shah and Kautuk Srivastava you can watch shows like Stand Up Comedy, podcasts, comedy sketches, and a lot of other things.

 

Science & Technology

science-technology

sssC4Etech
Demography
Female – 11.66%
Male – 88.16%&

C4Etech is a mobile phone review channel run by Ashwin Ganesh from Chennai. The channel’s growth almost mimics that of GeekyRanjit and it has added over 88 thousand subscribers in the 5 months of 2016 so far.

geekyranjitGeekyRanjit
Demography
Female – 11.66%
Male – 88.16%

Ranji Kumar aka GeekyRanjit has added over 88 thousand subscribers in the first 5 months of 2016. The gadget review channel now has over 400 thousand subscribers with an average daily viewership growth of over 120 thousand!

Talking about logical stuff, women have a record low partake in science and Technology class. Also, after late achievement in Rio Olympics, there is no indication of ladies undertaking a YouTube channel under games classification. However, so, you have to ask, “What number of Indian cricket themed YouTube channels are there right now those make their own particular substance?”


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Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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