Brands everywhere are looking out for ways to reach out to Millennials, the generation born between the 1980s and 2000s. This, so far, has proved to be a daunting task for marketers because of the millennials short attention span as well as their restless behaviour.
Millennials are watching less television than older generations, opting for services like Netflix and other digital streaming services, which takes away a major traditional marketing avenue. Millennials feel that they are entitled to good quality content and want brands to keep them entertained.
Hence, of late online video marketing is seen as one of the best alternatives to keep this young generation engaged. Millennials were born at the dawn of the digital age and grew up surrounded by technological developments. Many of them don’t even know the world without it.The average millennial is watching approximately 25 hours of online video per week, in their search for authentic content online.
It has been estimated that by the year 2020 mobile traffic will grow 8 times more of which 75% will be video content. So, if you are ready to pitch your video to Millennials remember to keep it simple crisp, and to the point or they will shift to something better.
When shopping online, about 80% of millennials consult videos about a product or brand before making a final purchase. This way most marketers are able to use this factor to their advantage and target their audience more effectively.
Online videos have become a necessity for millennial engagement strategy. Millennials are not only most attracted to the video form of content, but they are also more likely to share it with friends on social networks as well.
Millennials, the most diverse generation, make up almost half of the market researchers in the industry. This is why it is more important than ever for marketers to continually adapt to the ever-changing millennial media appetite to attract newer customers.
Millennials are the future and the future is now.
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