HomeCategoryLatest Blogs, News and Trends on Popular Digital Video Platforms | Vidooly

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Facebook has an active user base of 2.27 Billion+ users (June’18 Data), more than the human population of many countries. With such a staggering audience base the priority of Facebook shifted to increasing the revenue from Facebook ads rather than user-generated engagement from profiles. This downfall of organic reach by Facebook led to the rise of Facebook groups, which became a very important part of any Facebook Marketing campaign or Facebook community building by businesses...

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A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation.   Instagram was acquired by Facebook in the year 2012 for a whopping...

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On September 26th, 2007, MSN Video/Live Search Video was launched by Microsoft. Later on June 1st, 2009, it was rebranded as Bing Video Search. The service works as a search engine that enables the users to browse and view videos across various websites on the web. In this blog, we will discuss what Bing Video Search is all about, its features and a better understanding of it against other search engines out there. What is...

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The battle continues! YouTube is set to be conquered by a Bollywood music label, T-series. T series subscribers are helping the brand win the subscriber war. PewDiePie has been the uncontested king of YouTube for the last 5 years now and boasts of a 70 million subscriber base. However, T-Series is gearing up to take the throne and the subscriber war has been the talk of the town lately. What Do Stats Suggest? This has...

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YouTube has come a long way from 2005 to till date, from just a video of its founder titled Me at The Zoo to millions being uploaded and watched daily. The journey has been great and inspiring so are its founders and the content creators uploading videos in YouTube, a.k.a YouTubers. YouTube is just not about videos uploads but also a regular source of income for many creative people around the world. Known worldwide as...

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Did you know that “Despacito” by Luis Fonsi, ft. Daddy Yankee is the most viewed YouTube video in the world? It has garnered 5 billion views so far. No wonder, there’s a music video on the top of that list as official music videos are one of the most consumed video content on the internet. However, if you are an artist in the music space, how do you promote music videos on YouTube? How do...

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One of the reasons why we’re all so addicted to YouTube is because it has nearly perfected the algorithm to get you to watch videos on the platform which didn’t even exist a few minutes ago as well as the ones which its sure you’ll be interested to watch. It surely isn’t a surprise to know that one billion hours of YouTube video content is watched by people all around the world on an average...

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Unless you are only using your YouTube channel to upload videos so only you or your family and friends can watch them chances are you want others to enjoy them too. And you want to know that they did by gathering ‘likes’, or thumbs up on each of your masterpieces. After all, you have a voice, you are sharing your talents, opinions or sills with others so knowing others have watched and enjoyed it is...

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YouTube has become a giant platform for online video streaming. According to Onmicore, there are more than 1.9 billion users who consume YouTube on a monthly basis with over 5 billion videos watched every day. YouTube is an excellent platform for not only users to look for the desired content but also for the creators to showcase their talent to the diverse audience. Running advertisements on your videos is one of the most widely used...

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Video marketing has been growing in popularity to both marketers and buyers. It can no longer be ignored. Unfortunately, most small businesses are not familiar with how YouTube, the largest video platform on the internet, works. However, one can always learn. Here are ten reasons that will get you more interested in using YouTube for remarketing your business. Video Marketing is Growing Video as a form of marketing is growing in comparison with written content....

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Video content is a powerful SEO tool. An informative video that has compelling content and entertainment value demand more attention today than an article post. And when you talk about video content, the only name that pops up in mind is YouTube and its phenomenal success over the years. Going by the records and statistics, YouTube already enjoys a monthly user base of 1.5 million. And the count is increasing per day. Also, YouTube content...

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The YouTube culture has been flourishing all over the globe ever since it’s launch, back in 2005. Today we know that India is one of the fastest growing markets for Google-owned YouTube and the company had previously announced that they plan on doubling their user base in the country to 400 million very soon. The platform’s growth is fuelled by none other than the creative bunch of Indian content creators who have managed to maintain...

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Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialog with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...

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Twitter was launched back in 2006 and it quickly became a superstar social media platform where people would discuss their opinions on current affairs, interact with brands, reach out to customer service, participate in contests and use chats. As of today, around 500 million Tweets are sent per day and that’s a lot of noise for a brand to put across their message. One way to break free from this clutter is to make use...

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In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...

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UPDATE: The popular Musical.ly app has been rebranded as TikTok. The app was acquired by Chinese company ByteDance in November 2017 FOR $1 billion, which absorbed Musical.ly into its own TikTok app this morning. Founded in 2014 by Alez Zhu and Louis Yang, the social network app for video creation and live broadcasting has taken the web by storm by enabling everyone to create and share 15-second live streaming music videos. It is now one of...

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On the platform like Snapchat, ad campaigns can be pricey. As per our estimates, Snap Ads campaigns start at around $2,500/month in ad spending is you are looking for a large scale campaign across the country. For Snapchat Discover Ads, the price can get a rate of $50,000 on a daily basis. So, if you are a well-known brand like Coca-Cola, Burger King or part of big Hollywood production like The Transformers franchise, you can...

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Facebook has grown from a social networking platform into a valuable marketing tool. Today, businesses across the world have started targeting the huge user base of over a billion — the first social media platform to achieve this milestone — for the promotion of their products and service. It has become one of the leading platforms for digital advisement globally. It is also one of the preferred mediums across all industries due to the user...

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When it comes to watching videos, a major chunk of the internet audience turns to YouTube. The YouTube algorithm is such that it suggests you video content according to your search history that it stores over time as you keep using the platform. However, many times a user might not want their watched videos to be stored in YouTube’s history. Finally, there is a solution for it now as YouTube has rolled out the Incognito...

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A couple of years back, we reported that Google is planning to fight fake news in the wake of waning print media, and diverse political point of views on YouTube’s platform in Europe with its Digital News Initiative. DNI is a platform where Google is trying to enhance the video format of Online/Digital news content. Their focus in on three critical areas of journalism, like – – Product development: Develop innovative products to help journalism...

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There are numerous ways to create content on YouTube – it can be vlogs, how-to’s, reaction videos, DIYs, Q&As, short films, web series and much more. Using such diverse content categories, many YouTubers have been now catapulted into mainstream stardom. But YouTube is not just for creators, it’s a platform for brands too to experiment with their content strategy. In order to maintain their YouTube presence, brands can either use the platform as a repository...

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Who is Casey Neistat? Casey Owen Neistat is an American YouTuber, vlogger, producer, director and co-founder of the social media company, ‘Beme’ which he recently sold to CNN. Casey lives in New York City and used to make daily vlogs which led to a huge growth of his channel. Today his channel has more than 9.7 million subscribers. Now, he makes videos occasionally with his new project called ‘368’. By not uploading daily, it gives...

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Last Christmas, my dad told me about this travel package ad he found online that followed him around the internet. “I saw this ad three to five times on Facebook yesterday, so I thought this is the best deal on the internet right now,” he said, after buying the deal for which he got pretty excited. When he told me about all his decision factors that made him click the CTA button of that “Make...

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The video sharing platform, YouTube has emerged not just as an avenue for entertainment but also as an effective channel for marketing.  With over one billion users across 88 countries viewing and uploading material in 76 languages, it is not just limited to amateur individuals posting for fun but corporate organizations are also investing in having a significant presence on the platform. Everyone is looking for a successful viral video campaign but few know it...

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Majority of us believe that ascending a summit or a hill is traveling. Well, Yes part of it is real, but it’s not the full truth. We gonna tell you “What is traveling meant for the Nature Footsloggers?” Travelling could be a motivation, it could be a devotion, it could be an aim, it could be emotions, it could be an expedition, it could be a reunion, it could be a place where you make...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is the availability of selling 20 different merchandising items directly to the fans of their channel. This feature is available to creators with more than 10,000 subscribers. There will be a...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is Channel Memberships. This is a feature that allows the fans of a particular channel to sponsor them with a monthly fee which gives them additional access to exclusive digital goods,...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. The new tools will enable them to engage with their audience in a better way. One such new YouTube feature is ‘Premieres’ which will allow creators to be able to promote their content ahead of its...

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The wait is finally over for YouTube lovers in 17 countries with the huge roll out of their two new services – YouTube Music and YouTube Premium. YouTube Music as the name suggests is a new music streaming service (both ad-supported and ad-free versions) with some really cool features that would rival Spotify and Apple Music. While YouTube Premium is a premium video service which is simply replacing YouTube Red. For a limited period of...

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First of all, it’s safe to assume that we all have used YouTube at some point or the other. While a major chunk of the YouTube users is just an audience to the content on the platform, the remaining chunk is a diverse pool of YouTubers who are using the platform to create some kickass content. Thus, it is the starting point of fame for these YouTubers. YouTube continues to give rise to a brand...

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Virtual reality headsets, introduced about five years ago, have so far shown that there is a definite trend towards 360/180* videos where VR users can immerse themselves into a different world or some gameplay. Since launching 360 videos on Facebook in 2015, Facebook Inc.’s Oculus stole the spotlight by mixing social media and 360* video experience together. With the help of this, creators, publishers, and advertisers were able to use this immersive format in many...

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Ever since its inception in 2005, YouTube has transformed the way we watch and consume content. This phenomenon shows no signs of slowing down as today it is the world’s second most popular search engine. This massive growth of the platform has led to the birth of a brand new generation of celebrities who have emerged just by using YouTube to build an audience. People love to watch someone with whom they can interact with...

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Facebook is a great place for creative people to learn about varied crafts, get inspiration and keep up to date with what other lovers are doing. Photography is one such art form that has emerged as one of the top interests among the Facebook audience over the years. Some pages stand out more than others considering the quality and range of content they offer. There are a heap of great photographers on Facebook who have...

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The internet is filled with information about anything and everything. A huge part of the digital audience gets their daily dose of information from social media platforms like Facebook. Considering this pattern of increased usage of Facebook, brands of all sorts have begun to mark their presence on the platform by creating a page and constantly updating it with relevant information. The health, wellness and fitness industry is no different. Brands have maintained a good...

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An online community or also called an internet community is a virtual community whose members interact with each other primarily via the Internet. An online community can act as an information system where members can post, comment on discussions, give advice or collaborate. With the boom of the digital era, social media platforms have become the ultimate hub for digital communities to thrive and cultivate. Facebook is the greatest example of that. Here in this...

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Today if you are looking to find ways to do something, the internet is the ultimate destination – more specifically social media platforms. A lot of people are out there who possess a particular skill or technique to do something and are happy to demonstrate it to the digital audience. This is how the most consumed and informative content category of “How-To/Tutorial/Do-It-Yourself” emerged. It is something that people are always actively looking for on the...

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With the worldwide adoption of the internet and social media, a lot of industries have revolutionized. Fashion (especially clothing) is one such industry which has seen a lot of disruption considering that it is a highly image-driven industry. Today on social media platforms like Facebook, you will find innumerable images and videos showcasing retail fashion products which are being wholeheartedly liked, shared and commented on. As consumers, our appetite for fashion is quite large and...

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Social media platforms emerged to cater to individuals who want to broadcast their thoughts and stay connected with other individuals as well for communication. But gradually over the years, social media platforms have turned into a battleground for brands to conquer the ever-growing digital audience. It is no longer restricted to individuals as brands have realized the importance of building and growing their digital consumer base. Facebook is one such major platform where a plethora...

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A perfect digital community allows it’s audience to share all sorts of content including music. Facebook is one such platform which helps create and maintain digital community through its plethora of pages which are focussed on numerous categories. Just like any other brand or celebrity even musicians and record labels need this platform to boost their audience engagement and reach on digital. The Indian music industry comprises of various leading musicians, independent and commercial record...

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In today’s world, digital media is rapidly evolving and everyone is trying to adapt to it be it individuals, brands, and even celebrities. Every celebrity wants to maintain their fandom and ensure that it keeps growing. Social media platforms like Facebook enables a celebrity with the opportunity to interact with their fans regularly, reach out to new people and showcase their work in a creative manner. As now celebrities are projecting themselves as brands, Facebook...

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With the world becoming more and more digitally evolved, audience behavior in terms of media consumption is also rapidly changing. The digital world has changed the way that daily activities and routines are experienced. Therefore, it is essential for traditional media to adapt to new media in order to have a greater impact and audience reach. Today, traditional media on its own cannot lure the audience into consumption. It needs to take help from digital...

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According to YouTube, this is what a video view means – “a viewer-initiated intended play of a YouTube video that’s been de-spammed… A view isn’t an autoplay, scripted play, spam play or playback. Views should only be a result of pure viewer choice to watch a video, not as a result of a transaction through incentivized views.” In simple terms, this basically means a view is counted when a video is played because a viewer...

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When you think of sports, words like inspiring, engaging, immersive and emotions comes to mind. It is a rapidly growing industry worldwide but for India specifically, the major focus is only on Cricket. Therefore, no wonder the most followed sports pages on Facebook in India are indeed related to Cricket. Just to put things in perspective, India is the second most populous country in the world and it has the largest fan base of cricket...

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The world’s largest social media platform that is Facebook is one of the major sources of entertainment for its users worldwide. Apart from its major purpose of keeping people constantly connected to each other, it is also one of the largest social media platform for entertainment content consumption. As per our study, across the top Facebook pages in India, news-related videos were the most streamed with over 1.58 billion views, while entertainment videos took the...

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Recently a lot of Facebook pages have noticed that there is a gradual decline in the organic reach of posts that are being made. But despite that, Facebook video is still on the rise and is stronger than ever. Every marketer has now incorporated Facebook video as an essential part of their social media marketing strategy. It has been reported by experts that more than 100 million hours of video content is streamed by Facebook...

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Lately there have been a lot of questions about Facebook. Marketers are wondering if people still use the platform and and if businesses can still find it to be valuable. Considering that the platform have over one billion active users, it is safe to say that Facebook is very much alive and kicking. Facebook has always emerged to be a game changer and major player in the world of social media today. As the platform...

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Here are the top 10 OTT platforms in India. Voot: Voot is a video-on-demand platform that is a part of the digital arm of Viacom18. Viacom18 is one of India’s largest growing media networks. The platform provides its audience with a vast range of content choices and preferences. It has a pool of 45,000 hours of content which includes – COLORS (Hindi), MTV, Nickelodeon, Viacom18 Motion Pictures and MTV Indies. It offers the biggest TV...

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The change in the Facebook algorithm to always provide a seamless and a better experience to its users aroused worry for big brands and publishers. The challenge now would be to keep a check on their organic reach as reaching the target audience might not be that easy now for businesses.  Mark Zuckerberg announced the new news feed algorithm will be prioritizing content from friends, family and groups to boost meaningful interaction between people saying...

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Boosting your creativity is a hard task. But what if we said you could do all of that with the help of YouTube? Yes! Today, we are going to help all you young people who want to become the best at their business by boosting their creativity. The idea is to give some points that will help you use YouTube the right way and get your grey cells working. So let’s get started, shall we?...

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No more fooling by your friends – Fake news sharing on Facebook Facebook has announced a new update, almost a week back to the News Feed to deal with the fake news that your friends might be sharing. The main objective of this update is to give context to the users for the news stories they read and also show related articles. The new ‘”i” icon next to the story headline, will show the source’s...

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So April Fool’s Day has just gone by and if you think it’s only people who dupe each other, you’re wrong! This day is a big hit in the corporate world as well, where brands compete with each to see who who falls for their tricks. In this blog, we will showcase some of best April Fool’s Day prank videos of 2018 by brands. Some have announced excellent news, while some have launched totally believable...

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Bid adieu to the old school culture where nonsensical TV series were the only escape to boredom. There is no doubt that Bollywood and Television based filmmakers have kept us hooked to the kind of entertaining madness that of course, is very difficult to get rid of! Leaving behind the old getaways, scouting for entertainment, it’s time to dig in for some documentaries that will surely make us ‘break free’ from the hectic routine. The...

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Today Facebook has become a digital scrapbook of our daily lives and it leads to oversharing of personal information every now and then. All social media platforms are designed to encourage us to post as much as possible and as often as possible. But that isn’t a sensible thing to do, especially when there are identity thieves always on the lookout for open targets. Here in this blog we will list out few things to...

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You have the perfect video script, the recording went well, but during the editing process, you notice something is missing: the music. However, you already know the YouTube audio library by heart and have a hard time finding what you need on other royalty free music websites. Luckily, there are plenty of YouTube musicians that have decided to grant other YouTubers the right to use their music for their YouTube videos for free. A lot...

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It is quite apparent that YouTube has started to rule over the planet slowly and steadily in the modern times. Other platforms such as Netflix and Daily motion are praised as well but YouTube with its unmatched features and unparalleled user-friendly attributes is the platform hailed by most of us. Being the only video platform and the source of education, entertainment, news and gossip YouTube is definitely a platform which has been appreciated by individuals...

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