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Facebook is a great place for creative people to learn about varied crafts, get inspiration and keep up to date with what other lovers are doing. Photography is one such art form that has emerged as one of the top interests among the Facebook audience over the years. Some pages stand out more than others considering the quality and range of content they offer. There are a heap of great photographers on Facebook who have...

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The internet is filled with information about anything and everything. A huge part of the digital audience gets their daily dose of information from social media platforms like Facebook. Considering this pattern of increased usage of Facebook, brands of all sorts have begun to mark their presence on the platform by creating a page and constantly updating it with relevant information. The health, wellness and fitness industry is no different. Brands have maintained a good...

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An online community or also called an internet community is a virtual community whose members interact with each other primarily via the Internet. An online community can act as an information system where members can post, comment on discussions, give advice or collaborate. With the boom of the digital era, social media platforms have become the ultimate hub for digital communities to thrive and cultivate. Facebook is the greatest example of that. Here in this...

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Today if you are looking to find ways to do something, the internet is the ultimate destination – more specifically social media platforms. A lot of people are out there who possess a particular skill or technique to do something and are happy to demonstrate it to the digital audience. This is how the most consumed and informative content category of “How-To/Tutorial/Do-It-Yourself” emerged. It is something that people are always actively looking for on the...

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With the worldwide adoption of the internet and social media, a lot of industries have revolutionized. Fashion (especially clothing) is one such industry which has seen a lot of disruption considering that it is a highly image-driven industry. Today on social media platforms like Facebook, you will find innumerable images and videos showcasing retail fashion products which are being wholeheartedly liked, shared and commented on. As consumers, our appetite for fashion is quite large and...

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Social media platforms emerged to cater to individuals who want to broadcast their thoughts and stay connected with other individuals as well for communication. But gradually over the years, social media platforms have turned into a battleground for brands to conquer the ever-growing digital audience. It is no longer restricted to individuals as brands have realized the importance of building and growing their digital consumer base. Facebook is one such major platform where a plethora...

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A perfect digital community allows it’s audience to share all sorts of content including music. Facebook is one such platform which helps create and maintain digital community through its plethora of pages which are focussed on numerous categories. Just like any other brand or celebrity even musicians and record labels need this platform to boost their audience engagement and reach on digital. The Indian music industry comprises of various leading musicians, independent and commercial record...

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In today’s world, digital media is rapidly evolving and everyone is trying to adapt to it be it individuals, brands, and even celebrities. Every celebrity wants to maintain their fandom and ensure that it keeps growing. Social media platforms like Facebook enables a celebrity with the opportunity to interact with their fans regularly, reach out to new people and showcase their work in a creative manner. As now celebrities are projecting themselves as brands, Facebook...

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With the world becoming more and more digitally evolved, audience behavior in terms of media consumption is also rapidly changing. The digital world has changed the way that daily activities and routines are experienced. Therefore, it is essential for traditional media to adapt to new media in order to have a greater impact and audience reach. Today, traditional media on its own cannot lure the audience into consumption. It needs to take help from digital...

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When you think of sports, words like inspiring, engaging, immersive and emotions comes to mind. It is a rapidly growing industry worldwide but for India specifically, the major focus is only on Cricket. Therefore, no wonder the most followed sports pages on Facebook in India are indeed related to Cricket. Just to put things in perspective, India is the second most populous country in the world and it has the largest fan base of cricket...

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The world’s largest social media platform that is Facebook is one of the major sources of entertainment for its users worldwide. Apart from its major purpose of keeping people constantly connected to each other, it is also one of the largest social media platform for entertainment content consumption. As per our study, across the top Facebook pages in India, news-related videos were the most streamed with over 1.58 billion views, while entertainment videos took the...

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Recently a lot of Facebook pages have noticed that there is a gradual decline in the organic reach of posts that are being made. But despite that, Facebook video is still on the rise and is stronger than ever. Every marketer has now incorporated Facebook video as an essential part of their social media marketing strategy. It has been reported by experts that more than 100 million hours of video content is streamed by Facebook...

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Lately there have been a lot of questions about Facebook. Marketers are wondering if people still use the platform and and if businesses can still find it to be valuable. Considering that the platform have over one billion active users, it is safe to say that Facebook is very much alive and kicking. Facebook has always emerged to be a game changer and major player in the world of social media today. As the platform...

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The change in the Facebook algorithm to always provide a seamless and a better experience to its users aroused worry for big brands and publishers. The challenge now would be to keep a check on their organic reach as reaching the target audience might not be that easy now for businesses.  Mark Zuckerberg announced the new news feed algorithm will be prioritizing content from friends, family and groups to boost meaningful interaction between people saying...

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No more fooling by your friends – Fake news sharing on Facebook Facebook has announced a new update, almost a week back to the News Feed to deal with the fake news that your friends might be sharing. The main objective of this update is to give context to the users for the news stories they read and also show related articles. The new ‘”i” icon next to the story headline, will show the source’s...

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Today Facebook has become a digital scrapbook of our daily lives and it leads to oversharing of personal information every now and then. All social media platforms are designed to encourage us to post as much as possible and as often as possible. But that isn’t a sensible thing to do, especially when there are identity thieves always on the lookout for open targets. Here in this blog we will list out few things to...