Facebook pages are for brands, business, communities, and public personalities/celebrities to connect with their audiences and market. These can be created by anyone and they basically function as normal profiles on Facebook where users can post stories, events, media etc. to communicate their messages to the mass.
The public figure page on Facebook is specifically meant for the socially significant, influential people such as politicians, artists, businessmen, social media personalities, change-makers and other celebrities. They are closely connected to the public and possess the power to bring about a change in their daily life.
With the public figure page on Facebook personalities and businesses tend to appear more authentic and authoritative. It will then help guide the market towards the associated brand rather than businesses & personalities approaching the customers. People who follow these pages will get all posts on their homepage and will be notified in case of events and other important announcements. It propagates easier communication and helps make businesses hassle-free for everyone involved.
How to create a public figure page on Facebook?
There are just a few simple steps to follow in order to create your own Facebook public figure page. They are:
- Go to facebook.com/pages/create
- Fill in details like page name, category and description
- Select the page type carefully from the options given such as brand, consultancy, artist etc.
- Click on continue and follow the instructions on the page creation
- Finally, click on done to get started with your public figure page on Facebook
It is important that only the official representatives of brands, communities and businesses admin the page to avoid unnecessary chaos. Here are a few more notes to remember while creating the page. They are:
- Upload professional and official images as the cover and profile display
- Make sure all images are of higher resolution and resonate with the mission & vision of the company
- Connect the page to the business manager on Facebook and create an ad account to boost posts and monetize the business online
- Upload short teaser trailer videos summarizing the brand motive so that audiences get a clearer idea about the brand
- Create image posts defining the values and ethics of the brand to make it appear authentic and trustworthy on the social media platform
- Add Facebook pixel code to the page for better analytics and tracking activities that will fetch improved information about the audience
- Customize audiences and begin investing a part of your budget in paid ads. This helps build a stronger business on Facebook
- Ensure developing a credible public figure page on Facebook by engaging with the audience in the comment section, addressing critics & complaints and solving problems through the page quickly
Significance of public figure page on Facebook
A public figure page on Facebook is probably one of the best ways to grow a basic brand into a people’s brand. It is a tool indeed that assist marketers to strengthen the social media game for the brands and businesses.
When we mention the word brand it also refers to public personalities and celebrities who are a type of brand and need promotion for various benefits of the society on the whole. Growing the same name into a household word is important to gain access into the main market and be a leader where a social media platform like Facebook plays a vital role.
Apart from providing the necessary assistance to the audience and markets these public figure page on Facebook are also responsible for creating awareness about a certain issue and make viral news content.
Many of you may have a doubt regarding how is the public figure page on Facebook different from a normal user account as we can share stories, posts and media on it too. Well, there are a few points that differentiate both the types of accounts. Using a public figure page on Facebook instead of the normal user account can be advantageous in several ways, such as:
- It provides an official look to the brand
- The “page likes” make it appear authentic as a brand/business
- It has authority as the admin and functions like a virtual office
- The public figure page on Facebook has messages for viewers, assistance for the market, a purpose for audience etc.
- The pages can be promoted using ad accounts
- Online promotional activities can be easily conducted
- Audience engagement and analytics is traceable with page
- Pages have the power to gather masses online just like we do in person
- A one-stop place for connecting and communicating with professional links and customers
- It is helpful in organising and categorically arranging business deals
Basically in a public figure page on Facebook, you may not have a product or service to sell but good content does all good. In order to do business online, it is important to be professional which is easily achieved with pages. The public figure page on Facebook offers plenty of benefits including running ads, getting audience analytics and collecting major information beside generating leads for the business at least price. It is a definite use for major brands and personalities online.