Smart, simple and informative video marketing ads are influential tools that can help any business survive and grow amidst heavy competition. With the digitalization of almost all sectors of industries and businesses, there is a virtual war between brands that are seeking the top ranks in search engines.
Video ads being the most powerful and effective way to market products and services, the real estate industry swears by it now. With major real estate giants participating in online events, digital networking sites and social media trends, they are surely into utilizing all the facilities available for the online space and digital reach.
Real estate video marketing ads will not just attract more buyers but also provide a concrete platform for sellers to display their possession and advertise the same for the target market. The industry is one of the most promising segments of our developing country that will stay has already stayed and will continue to thrive in the upcoming years. Right from video tours of properties to the interior designing showcase, everything can be easily captured in video ads for potential customers.
In order to attract the right customers to the property and authentic sellers to the agency, one needs to strategize plans for real estate video marketing ads. This will drive traffic, visits and leads to the set platform while providing information to the interested market.
Best Ways to Create Real Estate Video Marketing Ads
Decide the budget for the ad
Even though the advertising technique is cost-effective in terms of resources and tools involved, we can modify the same according to the available finances. To create real estate video marketing ads, make sure to research the competitor’s content and the kind of video ads that are widely accepted by the audiences. This will provide clarity regarding the type of content, additional tools that are needed and a conceptual framework that can be used as precursors of profitable budgeting. For example, some videos may need a drone camera, some special camera lenses, beautifying elements etc.
Decide the layout
Before we begin any project, it is a ritual to plan the kind of content that is to be included in the work. Similarly, in real estate marketing ads it is wise to figure out the systematic flowchart that will incorporate all important points of the project. Most of the brilliant real estate presentations have a video shot from various angles. Starting from drone shots (if facilities are available with the maker), frontal views including garages & gardens, ending with a full shortened tour of the rooms inside. While taking the shots and videos, it is a must to highlight the best spots of the place along with a planned work to help viewers visualise the reality from the video ad. Stronger connections are made with better video ads.
Make the ad short and informative
People have reduced attention span and we have discussed this matter several times in our social media platform related blogs. It is due to this reason that we have short video formats like Instagram Reels and YouTube shorts making content viral over text or image formats. Audiences prefer an interactive and visual representation of everything but lack the patience to watch longer videos. Therefore, to ensure successful real estate video marketing ads, make them short, to the point and adequately informed. Do not exaggerate unnecessarily, focus on the larger rooms and uniquely designed spots over the rest, film with wider angle shots to provide a more realistic idea of the location and plan the background score accordingly.
Create an engaging house tour
Apart from keeping short and crisp, it is also important to present it the right way. As we mentioned about focusing on the major parts of the property, it is helpful to show the future prospects of the place to provide buyers with the idea of a better living for a longer time. Stay enthusiastic, show interest in the best parts of the property and explain the plus points with some extra effort. Show the potential buyers about how they can transform the underground basement into an in-house gym in future, how the terrace design can help them with gardening and sustainable developments etc.
Provide information about the lifestyle prospects
Take interviews of the neighbourhood, specify the availability of nearby gyms, parks, walking areas, clubs, shopping complexes, green belt areas etc. to throw light on the future lifestyle facilities for the buyers. Providing videos of the balcony views, landscapes and other similar points can enhance the likeability of the property. Talking and making a clip of the people living in the neighbourhood can also add to the place and its safety concerns.
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