Did you know that 73% of sellers prefer to work with realtors who use real estate marketing videos? Or that real estate listings that include video get a 403% increase in inquiries?
Real estate video marketing is hotter than ever, and the industry isn’t showing any signs of slowing down any time soon.
If you’re a realtor, a seller, or just a marketer looking to promote your real estate business, there is no better time than now to leverage video. The use of video in real estate has become so widespread that it’s being used in all aspects of real estate.
From providing home tours to sharing customer testimonials to answering live Q/A sessions—videos have taken over real estate marketing. So, if you haven’t hopped on the real estate video bandwagon, now might be the right time to do so.
In this article, we’ll explore some real estate video marketing ideas and examples to give you inspiration. Let’s get started!
1. Real Estate Profile Video
A video about you might be the best way to give your clients an idea of who they will be working with and what they can expect from you.
Profile videos are created to bring out a realtor’s personality, provide social proof, and showcase an agent’s values. A good real estate profile video should also introduce your business and give pointers as to why it outshines the competition.
Make sure to include a headshot, any accolades or awards you’ve received, and most importantly, your contact information.
Stewart from Paperless Pipeline – a real estate transaction management software – suggests you include key information about your agency. Doing so can help to show potential clients that you uphold professionalism in your work. Check out this real estate profile video of Jennifer Skoff Realtor.
2. Real Estate Advice Videos
The home buying process is not a simple one, especially for a first-time buyer.
While some buyers may have an idea of what to expect when buying a home, they may not know the dangers they’ll likely face, the things that improve a home’s value, and the timeline they should expect when buying a home.
But they’d like to know these things.
Creating short, informal, yet fun videos packed with all the information buyers need when buying a home can win you clients and position you as an expert. Here’s an example of a real estate advice video from Andrew Lamb Real Estate Experts.
3. Real Estate Listing Videos
If you’re a realtor looking to win clients, property listing videos are a must.
A listing video allows you to tell the story of the property you’re selling vividly, better than you would with photos alone. You can share the videos on the listing portal, as well as your website and social media pages.
Many tools like Animoto exist that can help you create and share your property videos with ease. Here’s an example of a property listing video from REtipster.
4. Neighborhood Video
When it comes to buying property, location matters.
Homebuyers want to know the state of the neighborhood surrounding the listing. Are there shopping centers nearby? What about security.., is it top-notch? Are there schools and social amenities in the neighborhood?
Buyers will want answers to these questions before committing to buy.
You can grab the viewers’ attention by shooting a short video about the neighborhood surrounding your listing.
A good neighborhood video should showcase the beauty of the neighborhood with all the major landmarks and social amenities. If there are schools nearby, a short video tour of the school can help to answer a lot of questions about its state and looks. Here’s a short video showcasing Seattle neighborhoods.
5. Testimonial Videos
Testimonial videos are a great way to demonstrate you’re a reliable agent.
Homebuyers might not take your word seriously. After all, every realtor out there claims to provide stellar services.
However, they might consider working with you following the word of mouth from other homebuyers who have had an awesome experience working with you. Posting real estate testimonials on your site can do the trick. But video testimonials add a stronger punch.
Invite your happiest and loyal customers for a chat and ask for a video interview. Video testimonials are 89% more effective than photos.
More and more realtors are tapping into the power of real estate video to generate leads and stand out from the competition. If you’re a real estate agent looking to grow your business, you need to be making videos and they need to be at the center of your marketing plan.
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The content marketing team at Vidooly publishes articles and blogs on current and relevant online video industry related news.