HomeCategoryOnline Video Trends that Every Creator and Marketer Should be Aware | Vidooly

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Eight Schedule of the Indian Constitution lists 22 major languages being spoken by 1.32 Billion+ population. The list does not stop here, India has over 122 other languages being spoken in villages and 1599 languages spoken by the tribal people from the remotest part of the country. Indians are very much fond of regional language content and with Digital revolution, the reach and demand for regional content, especially in News category has gone up rapidly....

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Did you know you can natively upload videos on Reddit? It’s been a year this feature launched and now Reddit has reported that the native videos garner more than a billion views per month on an average. Ever since the Reddit Video launch, native video posts on Reddit have seen a 38% increase, advertisers now seeing 2.3x higher rate of conversion 3.5x higher engagement. In the past year, the platform went through a major website...

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In November 2017, YouTube rolled out its new feature called ‘Reels’ which was basically the platform’s take on the Stories feature which is now available on almost all the top social media platforms. This rollout was YouTube’s attempt to take them further than a video hosting site and add furthermore elements of social networking. In June 2018 at the biggest digital video convention VidCon, YouTube renamed this feature simply as “YouTube Stories”. It was also...

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A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...

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Mirzapur is currently the trending Indian thriller web series streaming online on OTT platform Amazon prime starring Pankaj Tripathy, Vikrant Massey, Ali Fazal, Divyendu Sharma among others. Mirzapur is an Amazon prime original web series which released on November 16, 2018. The web series has been majorly shot in Mirzapur with few shots coming in from Jaunpur, another important place in the story plot, Azamgarh, Ghazipur, Lucknow & Gorakhpur. Note: Spoiler Free Content Mirzapur is...

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The battle continues! YouTube is set to be conquered by a Bollywood music label, T-series. T series subscribers are helping the brand win the subscriber war. PewDiePie has been the uncontested king of YouTube for the last 5 years now and boasts of a 70 million subscriber base. However, T-Series is gearing up to take the throne and the subscriber war has been the talk of the town lately. T series vs PewDiePie : What...

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Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The biggest plus point of Digital Marketing over traditional or...

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The way we engage today in this highly connected world is transforming constantly and the boom of online video is one aspect which cannot be ignored. VidCon has emerged as a remarkably new medium, placing itself at the epicenter of this transformation. The event is meant for people with similar passions to converge and connect with each other as well as organizations/businesses who are interested in teaching and learning the techniques of this emerging industry....

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The YouTube culture has been flourishing all over the globe ever since it’s launch, back in 2005. Today we know that India is one of the fastest growing markets for Google-owned YouTube and the company had previously announced that they plan on doubling their user base in the country to 400 million very soon. The platform’s growth is fuelled by none other than the creative bunch of Indian content creators who have managed to maintain...

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Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialog with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...

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When it comes to watching videos, a major chunk of the internet audience turns to YouTube. The YouTube algorithm is such that it suggests you video content according to your search history that it stores over time as you keep using the platform. However, many times a user might not want their watched videos to be stored in YouTube’s history. Finally, there is a solution for it now as YouTube has rolled out the Incognito...

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A couple of years back, we reported that Google is planning to fight fake news in the wake of waning print media, and diverse political point of views on YouTube’s platform in Europe with its Digital News Initiative. DNI is a platform where Google is trying to enhance the video format of Online/Digital news content. Their focus in on three critical areas of journalism, like – – Product development: Develop innovative products to help journalism...

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Last month, LG celebrated 21 years in India where they launched a campaign themed #CelebratingTheNew, revolving around how innovations and new lifestyle aspirations make dreams come true with a delightful message that touched hearts of billions. The advertisement was produced by Listening Post who choose to focus on the LG’s brand philosophy as discussed and detailed by LG Electronics India Corporate Marketing Head –  Amit Gujral and show how its innovative products help customers to...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is the availability of selling 20 different merchandising items directly to the fans of their channel. This feature is available to creators with more than 10,000 subscribers. There will be a...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is Channel Memberships. This is a feature that allows the fans of a particular channel to sponsor them with a monthly fee which gives them additional access to exclusive digital goods,...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. The new tools will enable them to engage with their audience in a better way. One such new YouTube feature is ‘Premieres’ which will allow creators to be able to promote their content ahead of its...

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Ever since its inception, Instagram has evolved immensely from just being a platform for photo sharing with filters. It smoothly transitioned into a platform for video creators as well with one-minute video uploads and Instagram Stories. Today, Instagram is looking to grasp the opportunity of being the T.V of mobile. It wants to be a reliable place for video content creators to create something amazing for the small screen, now that it is a global...

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The wait is finally over for YouTube lovers in 17 countries with the huge roll out of their two new services – YouTube Music and YouTube Premium. YouTube Music as the name suggests is a new music streaming service (both ad-supported and ad-free versions) with some really cool features that would rival Spotify and Apple Music. While YouTube Premium is a premium video service which is simply replacing YouTube Red. For a limited period of...

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Virtual reality headsets, introduced about five years ago, have so far shown that there is a definite trend towards 360/180* videos where VR users can immerse themselves into a different world or some gameplay. Since launching 360 videos on Facebook in 2015, Facebook Inc.’s Oculus stole the spotlight by mixing social media and 360* video experience together. With the help of this, creators, publishers, and advertisers were able to use this immersive format in many...

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For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

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In a bid to help advertisers, Google is launching a new AdWords feature called Reach Planner. This tool will forecast the reach and frequency available in over 50 countries. The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. Google Reach Planner for YouTube will help you in following queries How many people can I reach on YouTube for $100k And how much budget to allocate the spend...

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As per the announcement made in the YouTube Help Form, YouTube Channel Demographics will be among the features YouTube is trying to get rid off Knowing what age group is watching the most of your content on YouTube channel, gives the content creator an extra edge on creating new content. It helps the user to understand the age range, and gender distribution to gain further insights. An efficient YouTuber can ideate some simple scenarios for...

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Instagram is a constantly evolving platform and keeps in mind the best interests of it’s users be it just individuals or brands. After the recent update which allowed users to add accounts and hashtags in their Instagram bios, another exciting update has arrived for the lovers of Instagram Stories this time. Every new smartphone these days has the enticing picture feature of Portrait Mode. So Instagram has taken cue from this trend and have now...

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The 6th edition of the I-COM Data Startup Challenge is made up of a group of exciting startups that are powering their products and services with the use of data. The Official Selection will be showcased with all finalists presenting at the I-COM Global Summit 2018. Mr. Nishant Radia, CMO of Vidooly will be representing Vidooly at this prestigious global stage. Vidooly’s proprietary technology stack that can help content creators, brands and media buyers track...

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So April Fool’s Day has just gone by and if you think it’s only people who dupe each other, you’re wrong! This day is a big hit in the corporate world as well, where brands compete with each to see who who falls for their tricks. In this blog, we will showcase some of best April Fool’s Day prank videos of 2018 by brands. Some have announced excellent news, while some have launched totally believable...

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The YouTube Creator Studio is the most important feature for any creator who wants to upload videos, grow their channel and build a community. A new renamed beta version of the same called YouTube Studio was launched in June, last year. This beta version has been utilized by thousands of creators till now who provided with invaluable feedback in order to make the tool more efficient and user-friendly. In the coming few weeks, this new...

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KSI vs Logan Paul YouTube Boxing Fight Match Confirmed The dates of the highly anticipated boxing fight match between YouTubers KSI and Logan Paul has been announced. Logan Paul makes another headline after being criticised for joking about a dead body that he found in a Japanese forest which was known for suicides. He has been engaged in a bone of contention with the British YouTuber Olajide KSI Olatunji. KSI, known for the bout with Joe Weller...

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“If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.” Albert Einstein Ayo Dongeng is a storytelling community where several artists can serve their talents to channel interests and curiosity towards a bigger initiative. One of their 20-page fairy tale book that was loved by everyone was published by Pelangi Mizan that contains interesting stories with colorful pictures illustrated for...

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The world of YouTube is not complete without a controversy. This can be about a father forcing his kids to vlog daily and earn monetization money, or a prankster killing himself accidentally just for the sake of a YouTube video. Usually, a successful YouTube video is not a viral story unless it’s part of creative brainstorming which provides something new that their audience never saw. But in this situation, experiences that don’t become content is...

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It’s when you see a good idea flourishing and actually fulfilling a need for people who want to share more moments of their life; you tend to adopt it. This is what happened to Instagram’s VP of Product Kevin Weil, who cloned Snapchat’s stories format to create “Instagram stories.” And now its YouTube who just launched its own take on Stories with a new video format called ‘Reels.’ The new feature will be available for...

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The recent explosion in the production of webseries in India has given audiences an impressive range of content to explore online. On YouTube, there are series for every taste and every demographic. If you look at current content on T.V channels like Sony TV, Star India, ZEE TV, and Colors TV, you will find that filmmakers and production houses are still trying to please the censor board and serve topics according to the Indian conservative...

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If you look back 10 years from now, almost every engineering or management student was thorough with western telly soaps like “How I Met Your Mother, FRIENDS, The Walking Dead, Mad Men and Breaking Bad.” Ask them about Indian television soaps and you will be judged on your watching habits and T.V series you like. It was and it is obvious that millions of young Indian millennials don’t have anything to watch on Indian television...

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At Vidooly, we have always believed in creating valuable technology for video platforms which eventually helps YouTube creators, brands, and marketers all over the world. Today, we are excited to announce the launch of “Brand Safety Tool” where marketers and advertisers can get a list of brand-safe channels & videos, check parameters based on which the “Brand Safety Score” is calculated. The term “brand safety” represents an environment provided by Vidooly, that is fundamentally not...

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Nowadays, it seems like everyone is starting their own business. Your friend opened a new hair salon, your sister started promoting her graphic design skills, even your grandfather decided to invest in a woodworking business. Next to all of the other new entrepreneurs, what makes you stand out? What makes you different? Raising awareness of your brand and promoting it in a positive light will be at the forefront of your marketing goals. Ask yourself...

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Google is reportedly working on its own ad blocker for Chrome, cutting out services like Adblock Plus. Google confirmed that this feature will be available in Chrome as a built-in feature from next year onwards. According to the standards specified by The Coalition for Better Ads (CBA), this move is to tackle the problematic ads for mobile includes autoplay video ads, flashing animated ads, pop-up ads, etc. Problematic ads for desktop users includes autoplay video ads, pop-up...

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YouTube has launched its first ever interactive quiz game called Deja: View that tests how fast you can answer questions involving viral videos, famous channels, hit web series, and popular trends on YouTube. For example, can you answer the following questions What is McDonald’s latest food invention? How does Bill Wurtz illustrate “History of the Entire World, I Guess”? What product reviewing trend summons that “just got something in the mail” feeling? What is Casey...

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For the past year or so, Google has stepped up its design game. After progressing from a regular video platform to a live streaming service that includes a social network, YouTube is now offering a new User Interface for its users. Recently Google changed the look of Gmail by adopting a sleek “material design,” and now Google is ready to change YouTube for good. Yesterday, YouTube introduced a new look that will give you a...

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From Delhi Belly to performing on Late Night show, Vir Das has grown his audience, and he loves doing that. Yesterday, Vir Das did a stand-up routine at Conan O’Brien’s Conan show, where he bragged about how being brown is so privileged, Trump, religion, and cornflakes. As we all know, Conan O’Brien is a magna cum laude from Harvard, one of the core writers of The Simpsons and a Saturday Night Live veteran. He is...

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Note- This blog tracks the events occurred in the world of advertising which is related to YouTube. In a new effort to identify objectionable content from its search database, Google started its army of quality raters to determine websites, YouTube pages, and other URL’s supporting Google who breaks the advertising-friendly guidelines. So, what’s quality raters? According to BusinessIinsider.com, Google contracts with over 10,000 search quality raters worldwide to evaluate its search results. These raters are...

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The new YouTube update might put a dent in the pockets of new You Tubers who just started uploading content on their YouTube channel. The last couple of months has been a bit stressful for YouTube. First, they came under scrutiny that they (YT) removed LGBTQ, and ASMR videos from recommended videos after the user opts “Restricted Mode.” And then came the “Advertiser Exodus” phase where hundreds of world-renowned brands started pulling off their advertisements...

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Ed Sheeran’s long-awaited third album – his first since June 2014’s ‘x’; smashed yet another record by clocking up more than 56,727,861 Spotify streams on Friday beating the previous record held by The Weeknd with his recent album, ‘Starboy’ which generated around 29 million streams. After announcing much needed self-imposed hiatus on his facebook post; Ed Sheeran returned with ÷ (album) that sold 232,000 physical and digital copies in the UK in its first day...

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World renowned Chinese film actor, film producer, martial artist, and retired wushu champion – Jet Li launched his new website called Jetli.com. This website will introduce unique views and perspectives on martial arts and its associated values, stories, and lifestyles to its users. Along with this website, Jet Li is starting a YouTube channel that will showcase his passion for bringing the philosophies and lifestyle of Kung Fu to people all over the world. It...

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YouTube RED was responsible for much new exciting content with their existing YouTube creators and was also the reason for many top brands to close their YouTube channels. ESPN was among those big sports channels on American T.V that closed its doors for YouTube RED and pulled off their videos from YouTube’s free content distribution platform. According to the WSJ‘s Mike Shields, “rights and legal issues” were originally the factor in ESPN’s decision to pull...

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Maker Studios severed its ties with YouTube star PewDiePie from their list of YouTube creators. This will mark the departure of world’s biggest YouTube celebrity with highest YouTube subscribers and views. Last year, PewDiePie made headlines for being the only YouTuber with his own multi-channel network called Revelmode under MCN gaints Maker Studios. This network is filled with PewDiePie and his “LetsPlay” gamer friends like CinnamonToastKen (Ken Morrison), CutiePieMarzia (Marzia Bisognin), Dodger (Brooke Lawson), EmmaBlackery...

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YouTube is now progressing from a regular video platform to a live streaming service that includes a social network. In a phase by phase method, YouTube is aligning various features that can eventually make YouTube the go-to place to upload, live stream, collect funds, earn from fan donations, AdSense, chat in a community and be a regulator of the same. Last year, YouTube announced Live Streaming service during its keynote session at Vidcon and was...

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Buzzfeed’s outlandish foursome “The Try Guys” are back with a bang on YouTube Red. Last year, Buzzfeed employed Development Partners program, through which BuzzFeed signed top in-house creators for two-year exclusive contracts. Last year, BuzzFeed’s home-grown star “Quinta Brunson” came out with a 12-episode sitcom called Broke. It was about three students who are looking to succeed in the real world after graduating from college but they’re all broke. “Squad Wars” is another series produced...

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For U.S.A, Jan 20th will be the official end of the most controversial and widely discussed presidential election of the century. An election that saw countless debates, defamation allegations, public apologies, increase in usage of twitter, victory speeches, public protests, sensationalism, 26 election debates, and a result that shock whole world, Donald Trump’s presidential inauguration is here. Inauguration Timings On Jan 19, President-elect Donald Trump and vice-president elect Mike Pence will lay a wreath at...

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PewDiePie just retaliated in his new video titled “In my defense,” to talk about the recent controversy he created when he made a couple of Indian men dance while carrying “Death to all Jews.” He told that clickbait journalism is on raise, and the media organizations like The Sun Online, Buzz Feed, The Daily Mail among others are using clickbait titles and articles to entice their audiences to read their articles.  PewDiePie stressed his viewers...

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A simple trick that involves YouTube’s private sharing function allowed porn pirates to get around YouTube’s safeguards for pornography. YouTube’s private sharing function works well if you just want to share a video with a more limited audience due to privacy reasons. Some of its advantages are, You can share it with select people for a feedback on your video You can upload your private videos without letting the world know and share it with...

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We’re all set to begin 2017 and I want to extend my warm greetings to everyone who’s been a part of our short but memorable journey so far. I hope you all had a fantastic holiday filled with joy and are all set to face a brand new season with renewed vigor and vibrant ambitions. With online video gaining massive traction in 2016, I expect this year to be absolutely exciting for us. We have...

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After The Keys of Christmas, YouTube is ready for some serious damage this Christmas holiday with their other Christmas flick called Ghostmates (2016) and stars Smosh’s Ian Hecox and Anthony Padilla among other assembled cast. Ghostmates – the movie is directed by Jack Henry Robbins, who also directed Opening Night (2016) starring Cheyenne Jackson of American Horror Story (TV Series). Unlike their previous movie which did not release internationally and was released as on-demand on...

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Christmas is that time of year again when it’s far too dark and cold out to do anything but curl up with some hot chocolate and settle in to watch Christmas movies online. And if you are a Youtuber or addicted to at least 10 YouTube channels, then you are bound to be excited for the new Christmas movie with your favorite snap chatters, music icons, and their fellow YouTubers. The Keys of Christmas In...

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Warning: This story contains sexually explicit material. YouTube reaches more than 81.2 percent of Internet users in the U.S. And predictably, YouTube drew 31.8 million users aged 18 to 24. Apart from the legal age (i.e., 18), younger visitors (Millennials) tend to spend more time on the site. According to PornHub Insights, 60% of their overall site users typically interact with the site are Millennials, compared to our older generations of viewers. A browsing habit...

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When it comes to taboo breaking and thoughtful video content, web shows have been playing a vital role in India in the last couple of years. In a country where television and the different movie industries are strangulated by tight censorship, web shows have been the go-to source of thought provoking entertainment for the millennials. Viewership has been steadily increasing  and the emergence of OTT platforms like Voot and the entry of global video streaming...

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After launching prime membership program in India at the beginning of this year, Amazon started the year 2017 early with the launch of their on-demand video streaming service called Amazon prime video – India. Unlike Netflix, which required users to feed in their plastic card details even for a “free first-month trial,” Amazon Prime Video is letting anyone avail for free. This makes Amazon prime video the least expensive video streaming service in India for...

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You may have heard of the “Un-Sub bug” on YouTube causing people to be unsubscribed from channels without their knowledge and creators losing subscribers at alarming rates. Surprisingly, the 2013 YouTube algorithm change favored daily uploads and longer (10 mins or more) videos; which indirectly helped daily vloggers and let’s play gamers. This was the reason why daily uploaders like PewDiePie, LeafyIsHere, Casey Neistat and thousands of others flourished in this era of daily uploads...