Online Video Trends that Every Creator and Marketer Should be Aware

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Lists Online Video NewsStreamCon Asia 2019: Where Asia Celebrated Online Video With Élan

3 days ago

The online video community cheered on as Vidooly hosted it’s first ever flagship event StreamCon Asia 2019 on 8th & 9th March at Pullman, Aerocity, Delhi-NCR. The event’s success was evident from the fact that the venue was thriving with the presence of top brands and online video stars. There was a reservoir of valuable conversations, insights, experiences, and points of view by our panel of speakers. StreamCon Asia’s biggest success factor was the fact...

by Niharika Dutta

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Lists Online Video NewsStreamCon Asia 2019 : Where Asia Celebrates Online Video

2 months ago

Gear up for the next big thing in the world of online video! Vidooly announces the launch of StreamCon Asia 2019, a gathering of online video community, which is going to be the largest event of its kind in the continent. Content creators, OTTs, brands, influencers, marketing geeks, advertisers, and fans of the online video industry will unite under one single umbrella of StreamCon Asia, scheduled to take place on March 8th-9th at Pullman, Aerocity,...

by Niharika Dutta

Advertising Branded Content Lists Video MarketingHow Is Branded Content Different From Native Advertising?

2 months ago

Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

by Sidharth Jena

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Industry Insights Lists Video TrendsRegional Language News Channels are Dominating Indian Election Results on YouTube

3 months ago

Eight Schedule of the Indian Constitution lists 22 major languages being spoken by 1.32 Billion+ population. The list does not stop here, India has over 122 other languages being spoken in villages and 1599 languages spoken by the tribal people from the remotest part of the country. Indians are very much fond of regional language content and with Digital revolution, the reach and demand for regional content, especially in News category has gone up rapidly....

by Shruti Sen

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Lists Online Video NewsNative Videos On Reddit Have Now Surpassed 1 Billion Monthly Views

4 months ago

Did you know you can natively upload videos on Reddit? It’s been a year this feature launched and now Reddit has reported that the native videos garner more than a billion views per month on an average. Ever since the Reddit Video launch, native video posts on Reddit have seen a 38% increase, advertisers now seeing 2.3x higher rate of conversion 3.5x higher engagement. In the past year, the platform went through a major website...

by Shruti Sen

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Lists Online Video News YouTubeYouTube Stories Feature Rolls Out To Creators With More Than 10,000 Subscribers

4 months ago

In November 2017, YouTube rolled out its new feature called ‘Reels’ which was basically the platform’s take on the Stories feature which is now available on almost all the top social media platforms. This rollout was YouTube’s attempt to take them further than a video hosting site and add furthermore elements of social networking. In June 2018 at the biggest digital video convention VidCon, YouTube renamed this feature simply as “YouTube Stories”. It was also...

by Shruti Sen

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Lists Online Video News YouTubeYouTube Is Testing A New Ad Serving Format Called ‘Ad Pods’

4 months ago

A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...

by Sidharth Jena

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Lists Video TrendsMirzapur is Now Streaming Online on Amazon Prime: Know Why it’s a Must Watch?

4 months ago

Mirzapur is currently the trending Indian thriller web series streaming online on OTT platform Amazon prime starring Pankaj Tripathy, Vikrant Massey, Ali Fazal, Divyendu Sharma among others. Mirzapur is an Amazon prime original web series which released on November 16, 2018. The web series has been majorly shot in Mirzapur with few shots coming in from Jaunpur, another important place in the story plot, Azamgarh, Ghazipur, Lucknow & Gorakhpur. Note: Spoiler Free Content Mirzapur is...

by Niharika Dutta

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Online Video News YouTube YouTube Success StoriesPewDiePie vs T Series: T-Series Gears Up To Win the Subscribers Race

4 months ago

The battle continues! YouTube is set to be conquered by a Bollywood music label, T-series. T series subscribers are helping the brand win the subscriber war. PewDiePie has been the uncontested king of YouTube for the last 5 years now and boasts of a 70 million subscriber base. However, T-Series is gearing up to take the throne and the subscriber war has been the talk of the town lately. T series vs PewDiePie : What...

by Sidharth Jena

Advertising Online Video News Video TrendsTop 35 Digital Video Marketing Campaigns from India with a Social Message

5 months ago

Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The biggest plus point of Digital Marketing over traditional or...

by Shruti Sen

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Online Video NewsTop Key Takeaways From VidCon 2018

5 months ago

The way we engage today in this highly connected world is transforming constantly and the boom of online video is one aspect which cannot be ignored. VidCon has emerged as a remarkably new medium, placing itself at the epicenter of this transformation. The event is meant for people with similar passions to converge and connect with each other as well as organizations/businesses who are interested in teaching and learning the techniques of this emerging industry....

by Shruti Sen

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Online Video News YouTubeBB Ki Vines & Amit Bhadana Hit 10 Million Subscribers On YouTube. Who’s Next?

6 months ago

The YouTube culture has been flourishing all over the globe ever since it’s launch, back in 2005. Today we know that India is one of the fastest growing markets for Google-owned YouTube and the company had previously announced that they plan on doubling their user base in the country to 400 million very soon. The platform’s growth is fuelled by none other than the creative bunch of Indian content creators who have managed to maintain...

by Shruti Sen

Branded Content FacebookComplete Guide on Facebook Branded Content: Updated Policy & Branded Content Tools

7 months ago

Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialogue with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...

by Shruti Sen

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Online Video News YouTubeHow To Use The New YouTube Incognito Mode?

8 months ago

When it comes to watching videos, a major chunk of the internet audience turns to YouTube. The YouTube algorithm is such that it suggests you video content according to your search history that it stores over time as you keep using the platform. However, many times a user might not want their watched videos to be stored in YouTube’s history. Finally, there is a solution for it now as YouTube has rolled out the Incognito...

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