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For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

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The recent explosion in the production of webseries in India has given audiences an impressive range of content to explore online. On YouTube, there are series for every taste and every demographic. If you look at current content on T.V channels like Sony TV, Star India, ZEE TV, and Colors TV, you will find that filmmakers and production houses are still trying to please the censor board and serve topics according to the Indian conservative...

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At Vidooly, we have always believed in creating valuable technology for video platforms which eventually helps YouTube creators, brands, and marketers all over the world. Today, we are excited to announce the launch of “Brand Safety Tool” where marketers and advertisers can get a list of brand-safe channels & videos, check parameters based on which the “Brand Safety Score” is calculated. The term “brand safety” represents an environment provided by Vidooly, that is fundamentally not...

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Nowadays, it seems like everyone is starting their own business. Your friend opened a new hair salon, your sister started promoting her graphic design skills, even your grandfather decided to invest in a woodworking business. Next to all of the other new entrepreneurs, what makes you stand out? What makes you different? Raising awareness of your brand and promoting it in a positive light will be at the forefront of your marketing goals. Ask yourself...

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The last two decades have drastically changed the way people lead their daily lives. The way they communicate with each other and stay updated with the world around them, has completely changed with the advent and growth of the internet. Almost 40% of the world is connected to the internet today! Existing businesses have evolved and newer business models have cropped up, in tune with the zeitgeist. Internet plays a vital role in brand marketing...

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The FMCG (Fast Moving Consumer Goods) segment is the fourth largest sector in the Indian economy. According to conservative estimates, it is expected to grow to a mammoth US$ 75 billion industry by 2018. Out of all the different types of FMCG products, food products account for more than 43 % of the overall market. Personal care comes a close second with 22 % followed by the clothing industry with 12 %. 17% of Brand Advocates say YouTube content...

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Carpet bombing – the term fascinated me right from the first time I heard it. Back in the days, advertising used to be like carpet bombing. Brands used to run their advertisements everywhere hoping to catch the eyes of its prospective customers. Launching a new soap? Run an advertisement on the most watched TV channel for a whole month. A new book launched? Order a print ad in all the major newspapers. That’s how things...

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About a month ago when we held a day-long hackathon at Vidooly, we launched a new free feature that tracks down trending video ads on YouTube in India. I personally found this feature to be very helpful and entertaining at the same time. I’ve always loved creative advertising and this provided me an easy way to keep a track of the online video ads in India. Today, when I opened the page, I could see...

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Brand Integration and Product Placement have been around for a long time. Brands have always used movies and music videos as vehicles for their product/service promotion. Bond driving a certain car, an actor wearing a particular shoe, an actress using a specific brand’s perfume..Brands have always used ploys like this to imprint an identity in the minds of the viewers. As media started evolving and newer ones like social media started replacing the traditional ones,...