HomeCategoryOnline video news and updates that every creator/marketer should know

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The wait is finally over for YouTube lovers in 17 countries with the huge roll out of their two new services – YouTube Music and YouTube Premium. YouTube Music as the name suggests is a new music streaming service (both ad-supported and ad-free versions) with some really cool features that would rival Spotify and Apple Music. While YouTube Premium is a premium video service which is simply replacing YouTube Red. For a limited period of...

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In a bid to help advertisers, Google is launching a new AdWords feature called Reach Planner. This tool will forecast the reach and frequency available in over 50 countries. The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. Google Reach Planner for YouTube will help you in following queries How many people can I reach on YouTube for $100k And how much budget to allocate the spend...

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As per the announcement made in the YouTube Help Form, YouTube Channel Demographics will be among the features YouTube is trying to get rid off Knowing what age group is watching the most of your content on YouTube channel, gives the content creator an extra edge on creating new content. It helps the user to understand the age range, and gender distribution to gain further insights. An efficient YouTuber can ideate some simple scenarios for...

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Instagram is a constantly evolving platform and keeps in mind the best interests of it’s users be it just individuals or brands. After the recent update which allowed users to add accounts and hashtags in their Instagram bios, another exciting update has arrived for the lovers of Instagram Stories this time. Every new smartphone these days has the enticing picture feature of Portrait Mode. So Instagram has taken cue from this trend and have now...

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The 6th edition of the I-COM Data Startup Challenge is made up of a group of exciting startups that are powering their products and services with the use of data. The Official Selection will be showcased with all finalists presenting at the I-COM Global Summit 2018. Mr. Nishant Radia, CMO of Vidooly will be representing Vidooly at this prestigious global stage. Vidooly’s proprietary technology stack that can help content creators, brands and media buyers track...

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So April Fool’s Day has just gone by and if you think it’s only people who dupe each other, you’re wrong! This day is a big hit in the corporate world as well, where brands compete with each to see who who falls for their tricks. In this blog, we will showcase some of best April Fool’s Day prank videos of 2018 by brands. Some have announced excellent news, while some have launched totally believable...

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The YouTube Creator Studio is the most important feature for any creator who wants to upload videos, grow their channel and build a community. A new renamed beta version of the same called YouTube Studio was launched in June, last year. This beta version has been utilized by thousands of creators till now who provided with invaluable feedback in order to make the tool more efficient and user-friendly. In the coming few weeks, this new...

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KSI vs Logan Paul YouTube Boxing Fight Match Confirmed The dates of the highly anticipated boxing fight match between YouTubers KSI and Logan Paul has been announced. Logan Paul makes another headline after being criticised for joking about a dead body that he found in a Japanese forest which was known for suicides. He has been engaged in a bone of contention with the British YouTuber Olajide KSI Olatunji. KSI, known for the bout with Joe Weller...

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“If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.” Albert Einstein Ayo Dongeng is a storytelling community where several artists can serve their talents to channel interests and curiosity towards a bigger initiative. One of their 20-page fairy tale book that was loved by everyone was published by Pelangi Mizan that contains interesting stories with colorful pictures illustrated for...

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The world of YouTube is not complete without a controversy. This can be about a father forcing his kids to vlog daily and earn monetization money, or a prankster killing himself accidentally just for the sake of a YouTube video. Usually, a successful YouTube video is not a viral story unless it’s part of creative brainstorming which provides something new that their audience never saw. But in this situation, experiences that don’t become content is...

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It’s when you see a good idea flourishing and actually fulfilling a need for people who want to share more moments of their life; you tend to adopt it. This is what happened to Instagram’s VP of Product Kevin Weil, who cloned Snapchat’s stories format to create “Instagram stories.” And now its YouTube who just launched its own take on Stories with a new video format called ‘Reels.’ The new feature will be available for...

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Google is reportedly working on its own ad blocker for Chrome, cutting out services like Adblock Plus. Google confirmed that this feature will be available in Chrome as a built-in feature from next year onwards. According to the standards specified by The Coalition for Better Ads (CBA), this move is to tackle the problematic ads for mobile includes autoplay video ads, flashing animated ads, pop-up ads, etc. Problematic ads for desktop users includes autoplay video ads, pop-up...

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YouTube has launched its first ever interactive quiz game called Deja: View that tests how fast you can answer questions involving viral videos, famous channels, hit web series, and popular trends on YouTube. For example, can you answer the following questions What is McDonald’s latest food invention? How does Bill Wurtz illustrate “History of the Entire World, I Guess”? What product reviewing trend summons that “just got something in the mail” feeling? What is Casey...

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For the past year or so, Google has stepped up its design game. After progressing from a regular video platform to a live streaming service that includes a social network, YouTube is now offering a new User Interface for its users. Recently Google changed the look of Gmail by adopting a sleek “material design,” and now Google is ready to change YouTube for good. Yesterday, YouTube introduced a new look that will give you a...

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From Delhi Belly to performing on Late Night show, Vir Das has grown his audience, and he loves doing that. Yesterday, Vir Das did a stand-up routine at Conan O’Brien’s Conan show, where he bragged about how being brown is so privileged, Trump, religion, and cornflakes. As we all know, Conan O’Brien is a magna cum laude from Harvard, one of the core writers of The Simpsons and a Saturday Night Live veteran. He is...

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Note- This blog tracks the events occurred in the world of advertising which is related to YouTube. In a new effort to identify objectionable content from its search database, Google started its army of quality raters to determine websites, YouTube pages, and other URL’s supporting Google who breaks the advertising-friendly guidelines. So, what’s quality raters? According to BusinessIinsider.com, Google contracts with over 10,000 search quality raters worldwide to evaluate its search results. These raters are...

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The new YouTube update might put a dent in the pockets of new You Tubers who just started uploading content on their YouTube channel. The last couple of months has been a bit stressful for YouTube. First, they came under scrutiny that they (YT) removed LGBTQ, and ASMR videos from recommended videos after the user opts “Restricted Mode.” And then came the “Advertiser Exodus” phase where hundreds of world-renowned brands started pulling off their advertisements...

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Ed Sheeran’s long-awaited third album – his first since June 2014’s ‘x’; smashed yet another record by clocking up more than 56,727,861 Spotify streams on Friday beating the previous record held by The Weeknd with his recent album, ‘Starboy’ which generated around 29 million streams. After announcing much needed self-imposed hiatus on his facebook post; Ed Sheeran returned with ÷ (album) that sold 232,000 physical and digital copies in the UK in its first day...

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World renowned Chinese film actor, film producer, martial artist, and retired wushu champion – Jet Li launched his new website called Jetli.com. This website will introduce unique views and perspectives on martial arts and its associated values, stories, and lifestyles to its users. Along with this website, Jet Li is starting a YouTube channel that will showcase his passion for bringing the philosophies and lifestyle of Kung Fu to people all over the world. It...

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YouTube RED was responsible for much new exciting content with their existing YouTube creators and was also the reason for many top brands to close their YouTube channels. ESPN was among those big sports channels on American T.V that closed its doors for YouTube RED and pulled off their videos from YouTube’s free content distribution platform. According to the WSJ‘s Mike Shields, “rights and legal issues” were originally the factor in ESPN’s decision to pull...

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Maker Studios severed its ties with YouTube star PewDiePie from their list of YouTube creators. This will mark the departure of world’s biggest YouTube celebrity with highest YouTube subscribers and views. Last year, PewDiePie made headlines for being the only YouTuber with his own multi-channel network called Revelmode under MCN gaints Maker Studios. This network is filled with PewDiePie and his “LetsPlay” gamer friends like CinnamonToastKen (Ken Morrison), CutiePieMarzia (Marzia Bisognin), Dodger (Brooke Lawson), EmmaBlackery...

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YouTube is now progressing from a regular video platform to a live streaming service that includes a social network. In a phase by phase method, YouTube is aligning various features that can eventually make YouTube the go-to place to upload, live stream, collect funds, earn from fan donations, AdSense, chat in a community and be a regulator of the same. Last year, YouTube announced Live Streaming service during its keynote session at Vidcon and was...

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For U.S.A, Jan 20th will be the official end of the most controversial and widely discussed presidential election of the century. An election that saw countless debates, defamation allegations, public apologies, increase in usage of twitter, victory speeches, public protests, sensationalism, 26 election debates, and a result that shock whole world, Donald Trump’s presidential inauguration is here. Inauguration Timings On Jan 19, President-elect Donald Trump and vice-president elect Mike Pence will lay a wreath at...

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PewDiePie just retaliated in his new video titled “In my defense,” to talk about the recent controversy he created when he made a couple of Indian men dance while carrying “Death to all Jews.” He told that clickbait journalism is on raise, and the media organizations like The Sun Online, Buzz Feed, The Daily Mail among others are using clickbait titles and articles to entice their audiences to read their articles.  PewDiePie stressed his viewers...

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A simple trick that involves YouTube’s private sharing function allowed porn pirates to get around YouTube’s safeguards for pornography. YouTube’s private sharing function works well if you just want to share a video with a more limited audience due to privacy reasons. Some of its advantages are, You can share it with select people for a feedback on your video You can upload your private videos without letting the world know and share it with...

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We’re all set to begin 2017 and I want to extend my warm greetings to everyone who’s been a part of our short but memorable journey so far. I hope you all had a fantastic holiday filled with joy and are all set to face a brand new season with renewed vigor and vibrant ambitions. With online video gaining massive traction in 2016, I expect this year to be absolutely exciting for us. We have...

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Warning: This story contains sexually explicit material. YouTube reaches more than 81.2 percent of Internet users in the U.S. And predictably, YouTube drew 31.8 million users aged 18 to 24. Apart from the legal age (i.e., 18), younger visitors (Millennials) tend to spend more time on the site. According to PornHub Insights, 60% of their overall site users typically interact with the site are Millennials, compared to our older generations of viewers. A browsing habit...

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After launching prime membership program in India at the beginning of this year, Amazon started the year 2017 early with the launch of their on-demand video streaming service called Amazon prime video – India. Unlike Netflix, which required users to feed in their plastic card details even for a “free first-month trial,” Amazon Prime Video is letting anyone avail for free. This makes Amazon prime video the least expensive video streaming service in India for...

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You may have heard of the “Un-Sub bug” on YouTube causing people to be unsubscribed from channels without their knowledge and creators losing subscribers at alarming rates. Surprisingly, the 2013 YouTube algorithm change favored daily uploads and longer (10 mins or more) videos; which indirectly helped daily vloggers and let’s play gamers. This was the reason why daily uploaders like PewDiePie, LeafyIsHere, Casey Neistat and thousands of others flourished in this era of daily uploads...

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So, how do Gaming Franchises make money generally? Apart from generating revenue from CD and Digital download sales, gaming company earns money through In-App Purchases Ad-Driven revenues Subscription based model DLC In-App Purchases Welcome to the world of Micro-transactions. If you are playing Pokémon Go, then you must be familiar with PokeCoins. These coins are a type of currency in Pokémon Go, where players can purchase almost all of the Items located in the Shop....

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“Imagina uno de tus recuerdos favoritos. ¿Qué dirías si pudieras volver atrás y ver ese recuerdo del modo que los experimentaste? Es por esto que construimos Spectacles.” – Evan Spiegel – CEO de Snapchat. ¡Rayos! Al parecer hay un nuevo Google Glass en el barrio. Bueno, más o menos, y ahora proviene de la compañía conocida formalmente como Snapchat. Hace unos años todo escuchamos hablar sobre el nuevo producto de Google, el Google Glass, pero...

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The First Presidential debate 2016 kicked off yesterday between two most disliked presidential nominees in the history of America. C-SPAN, ABC, CBS, NBC, CNN, Fox News, MSNBC, PBS, Univision, and CNBC were the major news channels who broadcasted live on T.V. According to Nielsen, about 84 million people watched the first presidential debate live on T.V. If you are having problem in calculating the magnosity of this debate, then here are some facts recorded for previous...

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After developing long-haul undersea fiber optic cabling service in Asian countries like Thailand, Japan, and Taiwan; Google’s head “Sundar Pichai” has promised India for free Hi-Speed internet by providing hotspots at more than 400 rail stations in partnership with RailTel and Indian Railways. The Indian internet eco-system today and where it’s heading #GoogleForIndia pic.twitter.com/AqfjbuHsTW — Google India (@GoogleIndia) September 27, 2016 Today, at Google for India event, the company announced a new YouTube app called YouTube...

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Twitter is trying to change its image drastically from a social media platform to a website where people can watch third most-watched program in American television history with an average of 111.9 million viewers. Last April, twitter expanded its boundaries by beating other major players in the tech space, including Verizon, Yahoo, Amazon, and Facebook for securing the live broadcasting rights to stream 10 games of the 16 Thursday Night Football games to air this...

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Last month, YouTube faced the backlash from its community due to their decision of making demonetization public. This doesn’t convey that every change on YouTube brings negative vibes amongst their community. Today, YouTube announced that they are testing a new feature called YouTube COMMUNITY with select Youtubers. So, what is YouTube – Community? In this community feature, YouTubers can share photos, polls, links, text posts, and videos with their subscribers. As this YouTube community is...

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After establishing YouTube as the most popular video site, Google is now trying to penetrate Asian market with an aggressive on ground technology that can connect one country with another through fiber optic cables. Google’s latest investment in long-haul undersea fiber optic cabling will improve the internet connection in Asian countries like Thailand, Japan, Taiwan, including India and Nepal. With more people coming online every day in Asia than anywhere else in the world, Google...

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Several YouTube content creators are flipping out as their videos are getting demonetized for producing anti-advertising friendly content. It all started 3 months back when the YouTube policy changed by adding “Harassment may include” section. This trend of online harassing, counterculturist’s, and highly opinionated criticisms from both left/right wings of society started exactly after the Orlando shootings back in June. The rise of anti/pro criticisms on Police, Syrian refugees, Brexit, Black Lives Matter, White Lives...

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Calm down your VMAs’ FOMO, you can watch what everyone’s been talking about, online. Because Vevo has teamed up with MTV to distribute videos of Sunday night’s MTV Video Music Awards 2016 performances online on YouTube! MTV started publishing videos of the VMAs early Monday morning, making them available for streaming both on its own website and through its own apps as well as on YouTube and the sites and services of other Vevo distribution...

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Around 100 million people watch at least one Vine a month, either on their mobile device or via their desktop. You will only get the addiction when you get into it. So here are 10 Most watched Vine Creators for the month of August, 2016. The top 3 didn’t post much or at all this month but it seems unfair to steal those ranks from them. And people still watch them. News followers, old followers. Most top...

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Yesterday, the internet was freaking out because a number of news and tech websites were saying that people who use or even view torrent websites that they are not supposed to like kickass, Utorrent, torrentz, YIFY, extratorrent, etc. may face a 3-year prison sentence or be fined up to 3 lakh Rupees. But chill, you won’t go to jail for torrenting, it’s the torrent sites that are going down. Police can’t go arresting literally everyone, but...

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British YouTuber Louis Cole, the face behind the travel vlogging channel FunForLouis is apparently not having a fun time dealing with everybody’s rage. By everybody I mean, the media, his fans, and everyone else who’s heard about the controversy on the internet. Of course, there are someone people who think he’s right and everyone’s just overreacting, but most people believe sources like Vanity Fair, Gawker, Philip DeFranco, and more. So here’s what happened- The travel...

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Gigi Gorgeous knew the middle eastern countries are Anti-LGBTQ but she would’ve never imagined being a transgender could be so dangerous for her life. She was detained at the Dubai airport because she is transgender. And if she stepped onto Dubai’s soil, they would have arrested her or worst case scenario beheaded/executed her. She told TMZ that she was stopped from entering the country when an immigration officer said to her, “I was told you are...

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It all started after a British YouTuber Marina Joyce posted a normal video and her fans/e-detectives observed some things that were notably off about her in the video. Such as- Her eyes were wider than usual, there were long periods of silence in her speech, she was repeating her words in a confused manner and she spoke in an uncharacteristically high-pitched, faraway manner. She frequently looked off-camera for guidance and there appeared to be another...

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The 2016 Republican convention will be live streamed for next four days though YouTube Live, and the special events will be streamed live in the 360-degree video through their App. Usually, the Republican conventions are usually boring, but this one promised to be much more exciting than RNC’s held in previous elections, and it’s mainly due to two reasons, one it’s Donald Trump, and the second; it could be a total disaster. In this Republican...

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PewDiePie lost more than 600 thousand YouTube bot subscribers in just a span of time. This purge can be a big blow to YouTube community as PewDiePie is the most subscribed YouTuber at present. Pewd’s expressed his rage against YouTube in the video which he uploaded just an hour ago titled “I’M LOSING SUBS.” The Bug Effect We know many creators are seeing a loss in YouTube subs. We’re looking into it and we’ll be...

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YouTube mobile live streaming feature is finally launched! But only for a few creators!! About 3 months ago, there were speculations that YouTube was working on a live streaming app called YouTube connect that would let anyone log in through their Google or YouTube account and start streaming from their mobile phones. Something similar to Facebook Live, Periscope, Meerkat and other live streaming platforms out there. The mobile live streaming space already had so many...

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VidCon is the 3-day annual event for online-video creators and it is one of the biggest dates in the YouTube Calender. John and Hank Green created VidCon as a convention, a conference, a celebration, and a discussion. It’s a chance for fans to meet creators, to learn more about how and why they do it, and essentially- it’s just one-big-party! VidCon is going global next year! Vidcon is held in Anaheim, California. So events take...

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Happy Queer Pride Month! This June (any given day), is when we help accept, love, and celebrate one another as the world mourns the tragic events in Orlando.  You’re probably already aware that turning your profile picture into a rainbow signifies that you’re a supporter of LGBTQ rights. Still, there’s a lot more you can do to celebrate Pride month, whether it means going out into your local NGO to help or chilling at your...

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Yesterday, Tumblr announced support for live video on its service, confirming that such a move was in the works. The feature will allow Tumblr users to live stream video directly to their followers’ Dashboards, and will also send out push notifications when users go live or reblog a live stream. Along with the announcement comes further clarification on how the feature will work. Instead of being a direct copy of something like Facebook Live, Tumblr is integrating with existing...

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WARNING: The following video contains scenes some viewers may find upsetting One of the Orlando massacre victims filmed the moment gunshots rang out as terrorist Omar Mateen carried out his mass shooting in Pulse nightclub on Sunday. Amanda Alvear, 25, shared the footage with friends on Snapchat. The clip was posted online by a man who claimed it was recorded by Alvear. During the night, she had posted a series of upbeat videos that showed...

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John Jairo Velasquez was the most notorious hitman for the dead drug lord Pablo Escobar and admits to killing 300 people while ordering the deaths of 3,000 more. The 54-year-old from Colombia was released from a high-security prison two years ago after serving time for being part of the infamous Medellin Cartel, which left 600 police officers and thousands of civilians dead during drug wars. But now John Jairo Velasquez, better known as Popeye, has...

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After the gruesome death of The Voice singer Christina Grimmie, Orlando did not need this. The world did not need this. American-born Omar Mateen, 29, killed at least 50 people and injured 53 at a gay nightclub in Florida before he was killed by SWAT officers. Law enforcement sources told NBC News Mateen — who worked as a security guard — swore allegiance to the leader of ISIS moments before the rampage. Hours after Omar Mateen was...

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Adapted from Blizzard Entertainment’s massively popular Massive Multiplayer Online Role Playing Game “Warcraft”, the eponymous movie is set to hit the theaters on June 10th. The highly anticipated movie (especially for gamers) is the result of a visionary deal that Universal forged with the software giant more than a decade ago! Sam Raimi (of the ‘Evil Dead’ fame) was initially approached to direct the movie but was eventually replaced by Duncan Jones (remember the awesome movie Moon?) in...

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One of the most popular feature called YouTube Trends Map will be turned off. This feature not only lists the top trending videos on the site, but it also showed you what videos are being watched the most in different parts of the country. Trends Map was first introduced in 2013 and works as an effective way to see how a video travels through the web across gender and age groups. Get better results than...

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The days are gone when the use of flannel plaid shirts was at a peak in the 1990s with the heavy influence from bands like Nirvana and Pearl Jam. But those days were gone, as millennials now glorify a new set of celebrities like YouTubers. According to Jeetendr Sehdev of the University of Southern California, “YouTube has an inherent ability to create contagious content,” Sehdev says. “The level of advocacy teens has about YouTube stars is...

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YouTube is now launching another advertising feature called “six-second ads” which is going to help lots of aspiring content creators.  These mini advertisements will be unskippable and will appear on smartphones. Talking about the attention span on YouTube advertisements, these new “snackable” formats on smaller screens will help them differentiate their ad segment on their desktop advertisements which is 30 seconds and increase the user’s attention on smartphone devices. According to YouTube, 90% of 18-to-49-year-old...