HomeCategoryOnline video news and updates that every creator/marketer should know

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Did you know you can natively upload videos on Reddit? It’s been a year this feature launched and now Reddit has reported that the native videos garner more than a billion views per month on an average. Ever since the Reddit Video launch, native video posts on Reddit have seen a 38% increase, advertisers now seeing 2.3x higher rate of conversion 3.5x higher engagement. In the past year, the platform went through a major website...

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In November 2017, YouTube rolled out its new feature called ‘Reels’ which was basically the platform’s take on the Stories feature which is now available on almost all the top social media platforms. This rollout was YouTube’s attempt to take them further than a video hosting site and add furthermore elements of social networking. In June 2018 at the biggest digital video convention VidCon, YouTube renamed this feature simply as “YouTube Stories”. It was also...

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A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...

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The battle continues! YouTube is set to be conquered by a Bollywood music label, T-series. T series subscribers are helping the brand win the subscriber war. PewDiePie has been the uncontested king of YouTube for the last 5 years now and boasts of a 70 million subscriber base. However, T-Series is gearing up to take the throne and the subscriber war has been the talk of the town lately. T series vs PewDiePie : What...

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Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The biggest plus point of Digital Marketing over traditional or...

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The way we engage today in this highly connected world is transforming constantly and the boom of online video is one aspect which cannot be ignored. VidCon has emerged as a remarkably new medium, placing itself at the epicenter of this transformation. The event is meant for people with similar passions to converge and connect with each other as well as organizations/businesses who are interested in teaching and learning the techniques of this emerging industry....

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The YouTube culture has been flourishing all over the globe ever since it’s launch, back in 2005. Today we know that India is one of the fastest growing markets for Google-owned YouTube and the company had previously announced that they plan on doubling their user base in the country to 400 million very soon. The platform’s growth is fuelled by none other than the creative bunch of Indian content creators who have managed to maintain...

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When it comes to watching videos, a major chunk of the internet audience turns to YouTube. The YouTube algorithm is such that it suggests you video content according to your search history that it stores over time as you keep using the platform. However, many times a user might not want their watched videos to be stored in YouTube’s history. Finally, there is a solution for it now as YouTube has rolled out the Incognito...

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A couple of years back, we reported that Google is planning to fight fake news in the wake of waning print media, and diverse political point of views on YouTube’s platform in Europe with its Digital News Initiative. DNI is a platform where Google is trying to enhance the video format of Online/Digital news content. Their focus in on three critical areas of journalism, like – – Product development: Develop innovative products to help journalism...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is the availability of selling 20 different merchandising items directly to the fans of their channel. This feature is available to creators with more than 10,000 subscribers. There will be a...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is Channel Memberships. This is a feature that allows the fans of a particular channel to sponsor them with a monthly fee which gives them additional access to exclusive digital goods,...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. The new tools will enable them to engage with their audience in a better way. One such new YouTube feature is ‘Premieres’ which will allow creators to be able to promote their content ahead of its...

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Ever since its inception, Instagram has evolved immensely from just being a platform for photo sharing with filters. It smoothly transitioned into a platform for video creators as well with one-minute video uploads and Instagram Stories. Today, Instagram is looking to grasp the opportunity of being the T.V of mobile. It wants to be a reliable place for video content creators to create something amazing for the small screen, now that it is a global...

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The wait is finally over for YouTube lovers in 17 countries with the huge roll out of their two new services – YouTube Music and YouTube Premium. YouTube Music as the name suggests is a new music streaming service (both ad-supported and ad-free versions) with some really cool features that would rival Spotify and Apple Music. While YouTube Premium is a premium video service which is simply replacing YouTube Red. For a limited period of...

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In a bid to help advertisers, Google is launching a new AdWords feature called Reach Planner. This tool will forecast the reach and frequency available in over 50 countries. The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. Google Reach Planner for YouTube will help you in following queries How many people can I reach on YouTube for $100k And how much budget to allocate the spend...

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As per the announcement made in the YouTube Help Form, YouTube Channel Demographics will be among the features YouTube is trying to get rid off Knowing what age group is watching the most of your content on YouTube channel, gives the content creator an extra edge on creating new content. It helps the user to understand the age range, and gender distribution to gain further insights. An efficient YouTuber can ideate some simple scenarios for...

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Instagram is a constantly evolving platform and keeps in mind the best interests of it’s users be it just individuals or brands. After the recent update which allowed users to add accounts and hashtags in their Instagram bios, another exciting update has arrived for the lovers of Instagram Stories this time. Every new smartphone these days has the enticing picture feature of Portrait Mode. So Instagram has taken cue from this trend and have now...

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The 6th edition of the I-COM Data Startup Challenge is made up of a group of exciting startups that are powering their products and services with the use of data. The Official Selection will be showcased with all finalists presenting at the I-COM Global Summit 2018. Mr. Nishant Radia, CMO of Vidooly will be representing Vidooly at this prestigious global stage. Vidooly’s proprietary technology stack that can help content creators, brands and media buyers track...

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So April Fool’s Day has just gone by and if you think it’s only people who dupe each other, you’re wrong! This day is a big hit in the corporate world as well, where brands compete with each to see who who falls for their tricks. In this blog, we will showcase some of best April Fool’s Day prank videos of 2018 by brands. Some have announced excellent news, while some have launched totally believable...

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The YouTube Creator Studio is the most important feature for any creator who wants to upload videos, grow their channel and build a community. A new renamed beta version of the same called YouTube Studio was launched in June, last year. This beta version has been utilized by thousands of creators till now who provided with invaluable feedback in order to make the tool more efficient and user-friendly. In the coming few weeks, this new...

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KSI vs Logan Paul YouTube Boxing Fight Match Confirmed The dates of the highly anticipated boxing fight match between YouTubers KSI and Logan Paul has been announced. Logan Paul makes another headline after being criticised for joking about a dead body that he found in a Japanese forest which was known for suicides. He has been engaged in a bone of contention with the British YouTuber Olajide KSI Olatunji. KSI, known for the bout with Joe Weller...

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“If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.” Albert Einstein Ayo Dongeng is a storytelling community where several artists can serve their talents to channel interests and curiosity towards a bigger initiative. One of their 20-page fairy tale book that was loved by everyone was published by Pelangi Mizan that contains interesting stories with colorful pictures illustrated for...

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The world of YouTube is not complete without a controversy. This can be about a father forcing his kids to vlog daily and earn monetization money, or a prankster killing himself accidentally just for the sake of a YouTube video. Usually, a successful YouTube video is not a viral story unless it’s part of creative brainstorming which provides something new that their audience never saw. But in this situation, experiences that don’t become content is...

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It’s when you see a good idea flourishing and actually fulfilling a need for people who want to share more moments of their life; you tend to adopt it. This is what happened to Instagram’s VP of Product Kevin Weil, who cloned Snapchat’s stories format to create “Instagram stories.” And now its YouTube who just launched its own take on Stories with a new video format called ‘Reels.’ The new feature will be available for...

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Google is reportedly working on its own ad blocker for Chrome, cutting out services like Adblock Plus. Google confirmed that this feature will be available in Chrome as a built-in feature from next year onwards. According to the standards specified by The Coalition for Better Ads (CBA), this move is to tackle the problematic ads for mobile includes autoplay video ads, flashing animated ads, pop-up ads, etc. Problematic ads for desktop users includes autoplay video ads, pop-up...

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YouTube has launched its first ever interactive quiz game called Deja: View that tests how fast you can answer questions involving viral videos, famous channels, hit web series, and popular trends on YouTube. For example, can you answer the following questions What is McDonald’s latest food invention? How does Bill Wurtz illustrate “History of the Entire World, I Guess”? What product reviewing trend summons that “just got something in the mail” feeling? What is Casey...

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For the past year or so, Google has stepped up its design game. After progressing from a regular video platform to a live streaming service that includes a social network, YouTube is now offering a new User Interface for its users. Recently Google changed the look of Gmail by adopting a sleek “material design,” and now Google is ready to change YouTube for good. Yesterday, YouTube introduced a new look that will give you a...

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From Delhi Belly to performing on Late Night show, Vir Das has grown his audience, and he loves doing that. Yesterday, Vir Das did a stand-up routine at Conan O’Brien’s Conan show, where he bragged about how being brown is so privileged, Trump, religion, and cornflakes. As we all know, Conan O’Brien is a magna cum laude from Harvard, one of the core writers of The Simpsons and a Saturday Night Live veteran. He is...

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Note- This blog tracks the events occurred in the world of advertising which is related to YouTube. In a new effort to identify objectionable content from its search database, Google started its army of quality raters to determine websites, YouTube pages, and other URL’s supporting Google who breaks the advertising-friendly guidelines. So, what’s quality raters? According to BusinessIinsider.com, Google contracts with over 10,000 search quality raters worldwide to evaluate its search results. These raters are...

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The new YouTube update might put a dent in the pockets of new You Tubers who just started uploading content on their YouTube channel. The last couple of months has been a bit stressful for YouTube. First, they came under scrutiny that they (YT) removed LGBTQ, and ASMR videos from recommended videos after the user opts “Restricted Mode.” And then came the “Advertiser Exodus” phase where hundreds of world-renowned brands started pulling off their advertisements...

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Ed Sheeran’s long-awaited third album – his first since June 2014’s ‘x’; smashed yet another record by clocking up more than 56,727,861 Spotify streams on Friday beating the previous record held by The Weeknd with his recent album, ‘Starboy’ which generated around 29 million streams. After announcing much needed self-imposed hiatus on his facebook post; Ed Sheeran returned with ÷ (album) that sold 232,000 physical and digital copies in the UK in its first day...

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World renowned Chinese film actor, film producer, martial artist, and retired wushu champion – Jet Li launched his new website called Jetli.com. This website will introduce unique views and perspectives on martial arts and its associated values, stories, and lifestyles to its users. Along with this website, Jet Li is starting a YouTube channel that will showcase his passion for bringing the philosophies and lifestyle of Kung Fu to people all over the world. It...

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YouTube RED was responsible for much new exciting content with their existing YouTube creators and was also the reason for many top brands to close their YouTube channels. ESPN was among those big sports channels on American T.V that closed its doors for YouTube RED and pulled off their videos from YouTube’s free content distribution platform. According to the WSJ‘s Mike Shields, “rights and legal issues” were originally the factor in ESPN’s decision to pull...

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Maker Studios severed its ties with YouTube star PewDiePie from their list of YouTube creators. This will mark the departure of world’s biggest YouTube celebrity with highest YouTube subscribers and views. Last year, PewDiePie made headlines for being the only YouTuber with his own multi-channel network called Revelmode under MCN gaints Maker Studios. This network is filled with PewDiePie and his “LetsPlay” gamer friends like CinnamonToastKen (Ken Morrison), CutiePieMarzia (Marzia Bisognin), Dodger (Brooke Lawson), EmmaBlackery...

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YouTube is now progressing from a regular video platform to a live streaming service that includes a social network. In a phase by phase method, YouTube is aligning various features that can eventually make YouTube the go-to place to upload, live stream, collect funds, earn from fan donations, AdSense, chat in a community and be a regulator of the same. Last year, YouTube announced Live Streaming service during its keynote session at Vidcon and was...

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For U.S.A, Jan 20th will be the official end of the most controversial and widely discussed presidential election of the century. An election that saw countless debates, defamation allegations, public apologies, increase in usage of twitter, victory speeches, public protests, sensationalism, 26 election debates, and a result that shock whole world, Donald Trump’s presidential inauguration is here. Inauguration Timings On Jan 19, President-elect Donald Trump and vice-president elect Mike Pence will lay a wreath at...

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PewDiePie just retaliated in his new video titled “In my defense,” to talk about the recent controversy he created when he made a couple of Indian men dance while carrying “Death to all Jews.” He told that clickbait journalism is on raise, and the media organizations like The Sun Online, Buzz Feed, The Daily Mail among others are using clickbait titles and articles to entice their audiences to read their articles.  PewDiePie stressed his viewers...

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A simple trick that involves YouTube’s private sharing function allowed porn pirates to get around YouTube’s safeguards for pornography. YouTube’s private sharing function works well if you just want to share a video with a more limited audience due to privacy reasons. Some of its advantages are, You can share it with select people for a feedback on your video You can upload your private videos without letting the world know and share it with...

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We’re all set to begin 2017 and I want to extend my warm greetings to everyone who’s been a part of our short but memorable journey so far. I hope you all had a fantastic holiday filled with joy and are all set to face a brand new season with renewed vigor and vibrant ambitions. With online video gaining massive traction in 2016, I expect this year to be absolutely exciting for us. We have...

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Warning: This story contains sexually explicit material. YouTube reaches more than 81.2 percent of Internet users in the U.S. And predictably, YouTube drew 31.8 million users aged 18 to 24. Apart from the legal age (i.e., 18), younger visitors (Millennials) tend to spend more time on the site. According to PornHub Insights, 60% of their overall site users typically interact with the site are Millennials, compared to our older generations of viewers. A browsing habit...

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After launching prime membership program in India at the beginning of this year, Amazon started the year 2017 early with the launch of their on-demand video streaming service called Amazon prime video – India. Unlike Netflix, which required users to feed in their plastic card details even for a “free first-month trial,” Amazon Prime Video is letting anyone avail for free. This makes Amazon prime video the least expensive video streaming service in India for...

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You may have heard of the “Un-Sub bug” on YouTube causing people to be unsubscribed from channels without their knowledge and creators losing subscribers at alarming rates. Surprisingly, the 2013 YouTube algorithm change favored daily uploads and longer (10 mins or more) videos; which indirectly helped daily vloggers and let’s play gamers. This was the reason why daily uploaders like PewDiePie, LeafyIsHere, Casey Neistat and thousands of others flourished in this era of daily uploads...

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So, how do Gaming Franchises make money generally? Apart from generating revenue from CD and Digital download sales, gaming company earns money through In-App Purchases Ad-Driven revenues Subscription based model DLC In-App Purchases Welcome to the world of Micro-transactions. If you are playing Pokémon Go, then you must be familiar with PokeCoins. These coins are a type of currency in Pokémon Go, where players can purchase almost all of the Items located in the Shop....

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“Imagina uno de tus recuerdos favoritos. ¿Qué dirías si pudieras volver atrás y ver ese recuerdo del modo que los experimentaste? Es por esto que construimos Spectacles.” – Evan Spiegel – CEO de Snapchat. ¡Rayos! Al parecer hay un nuevo Google Glass en el barrio. Bueno, más o menos, y ahora proviene de la compañía conocida formalmente como Snapchat. Hace unos años todo escuchamos hablar sobre el nuevo producto de Google, el Google Glass, pero...

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The First Presidential debate 2016 kicked off yesterday between two most disliked presidential nominees in the history of America. C-SPAN, ABC, CBS, NBC, CNN, Fox News, MSNBC, PBS, Univision, and CNBC were the major news channels who broadcasted live on T.V. According to Nielsen, about 84 million people watched the first presidential debate live on T.V. If you are having problem in calculating the magnosity of this debate, then here are some facts recorded for previous...

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After developing long-haul undersea fiber optic cabling service in Asian countries like Thailand, Japan, and Taiwan; Google’s head “Sundar Pichai” has promised India for free Hi-Speed internet by providing hotspots at more than 400 rail stations in partnership with RailTel and Indian Railways. The Indian internet eco-system today and where it’s heading #GoogleForIndia pic.twitter.com/AqfjbuHsTW — Google India (@GoogleIndia) September 27, 2016 Today, at Google for India event, the company announced a new YouTube app called YouTube...

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Twitter is trying to change its image drastically from a social media platform to a website where people can watch third most-watched program in American television history with an average of 111.9 million viewers. Last April, twitter expanded its boundaries by beating other major players in the tech space, including Verizon, Yahoo, Amazon, and Facebook for securing the live broadcasting rights to stream 10 games of the 16 Thursday Night Football games to air this...

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Last month, YouTube faced the backlash from its community due to their decision of making demonetization public. This doesn’t convey that every change on YouTube brings negative vibes amongst their community. Today, YouTube announced that they are testing a new feature called YouTube COMMUNITY with select Youtubers. So, what is YouTube – Community? In this community feature, YouTubers can share photos, polls, links, text posts, and videos with their subscribers. As this YouTube community is...

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After establishing YouTube as the most popular video site, Google is now trying to penetrate Asian market with an aggressive on ground technology that can connect one country with another through fiber optic cables. Google’s latest investment in long-haul undersea fiber optic cabling will improve the internet connection in Asian countries like Thailand, Japan, Taiwan, including India and Nepal. With more people coming online every day in Asia than anywhere else in the world, Google...

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Several YouTube content creators are flipping out as their videos are getting demonetized for producing anti-advertising friendly content. It all started 3 months back when the YouTube policy changed by adding “Harassment may include” section. This trend of online harassing, counterculturist’s, and highly opinionated criticisms from both left/right wings of society started exactly after the Orlando shootings back in June. The rise of anti/pro criticisms on Police, Syrian refugees, Brexit, Black Lives Matter, White Lives...

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Calm down your VMAs’ FOMO, you can watch what everyone’s been talking about, online. Because Vevo has teamed up with MTV to distribute videos of Sunday night’s MTV Video Music Awards 2016 performances online on YouTube! MTV started publishing videos of the VMAs early Monday morning, making them available for streaming both on its own website and through its own apps as well as on YouTube and the sites and services of other Vevo distribution...

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Around 100 million people watch at least one Vine a month, either on their mobile device or via their desktop. You will only get the addiction when you get into it. So here are 10 Most watched Vine Creators for the month of August, 2016. The top 3 didn’t post much or at all this month but it seems unfair to steal those ranks from them. And people still watch them. News followers, old followers. Most top...

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Yesterday, the internet was freaking out because a number of news and tech websites were saying that people who use or even view torrent websites that they are not supposed to like kickass, Utorrent, torrentz, YIFY, extratorrent, etc. may face a 3-year prison sentence or be fined up to 3 lakh Rupees. But chill, you won’t go to jail for torrenting, it’s the torrent sites that are going down. Police can’t go arresting literally everyone, but...

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British YouTuber Louis Cole, the face behind the travel vlogging channel FunForLouis is apparently not having a fun time dealing with everybody’s rage. By everybody I mean, the media, his fans, and everyone else who’s heard about the controversy on the internet. Of course, there are someone people who think he’s right and everyone’s just overreacting, but most people believe sources like Vanity Fair, Gawker, Philip DeFranco, and more. So here’s what happened- The travel...

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Gigi Gorgeous knew the middle eastern countries are Anti-LGBTQ but she would’ve never imagined being a transgender could be so dangerous for her life. She was detained at the Dubai airport because she is transgender. And if she stepped onto Dubai’s soil, they would have arrested her or worst case scenario beheaded/executed her. She told TMZ that she was stopped from entering the country when an immigration officer said to her, “I was told you are...

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It all started after a British YouTuber Marina Joyce posted a normal video and her fans/e-detectives observed some things that were notably off about her in the video. Such as- Her eyes were wider than usual, there were long periods of silence in her speech, she was repeating her words in a confused manner and she spoke in an uncharacteristically high-pitched, faraway manner. She frequently looked off-camera for guidance and there appeared to be another...