Online Video NewsWhat Reliance JIO can do for the Indian YouTube Landscape?

Akshay Chandra3 years ago

After establishing YouTube as the most popular video site, Google is now trying to penetrate Asian market with an aggressive on ground technology that can connect one country with another through fiber optic cables. Google’s latest investment in long-haul undersea fiber optic cabling will improve the internet connection in Asian countries like Thailand, Japan, Taiwan, including India and Nepal.

With more people coming online every day in Asia than anywhere else in the world, Google has been working hard to invest in the infrastructure needed to make the Internet work for all the users who live in the Asia-Pacific region.

This move will provide a massive boost to the YouTube community in Asia Pacific, as having a better internet connection will double the online video consumption.

Why YouTube?

In Asia pacific, advanced economies like South Korea, Australia, Taiwan and Hong Kong, this figure shoots up to more than 100% but drops down to less than 10% in Papua New Guinea, Nepal, and India. Asia-Pacific‘s average cellular speed, at 10.9Mbps, belies an uneven spread of 13Mbps or more for countries like Singapore and Japan, and 3Mbps for Bangladesh and Laos. – Source: internetsociety

FYI – Bangladesh has been announced as the country with the lowest internet penetration rate (14%) in South Asia.

But then, YouTube-Thailand reported a spike in video consumption placing them in top 10 rankings of YouTube in terms of average watchtime consumption (52% in 2015 to 65% in 2016). According to the head of marketing at Google Thailand, Thais also increased total watch hours on YouTube from 1.1 hours (2015) to 1.7 hours in 2016.

The other Asian countries to be on their list are Japan & Vietnam.


Aided by cheaper smart devices and burgeoning telecom infrastructure, Japan, Vietnam and Thailand are monetizing the fourth-generation (4G) wireless broadband services by accumulating their citizens with low-cost mobile data plans.

Google’s FASTER Cable System is just the latest example of Google’s ongoing investments in internet infrastructure as they have also implemented 7.68Tb trans-Pacific Unity cable, which came online in 2010.

FYI – YouTube most popular app for Indonesian smartphones users

In January 2016, YouTube announced the launch of localized versions of YouTube for three new Asian countries. These nations are Nepal, Sri Lanka, and Pakistan. (Where the site has been banned since 2012)

The Internet in India

With more than 3000 websites banned in China, India is the second largest video market after the United States for almost all platforms including Facebook and YouTube.

So, if you are wondering why with a population of 1.2 billion people, India doesn’t rank anywhere in top 10 YouTube consumption nations?

It’s because there is a low demand for high-speed internet.

According to data collected by Cisco, only 134 million Indians are active social users. The other two main reasons are the availability of Broadband spectrum which is auctioned on a year by year basis and really heinous condition of internet distribution using COPPER cables instead of FIBER OPTICS (FTTH). FTTH means that the Indian Government is going to lay fiber-optic cables all the way to our homes – which is highly complicated.

Will Reliance Jio 4G will revolutionize the internet market in India?

After the launch of Reliance JIO 4G, the Indian telecom market changed the regular monopoly into a monopsonistic environment. After buying 96% stake in Infotel Broadband Services Limited (IBSL) for Rs 4,800crores, Reliance Jio Infocomm Limited emerged.

FYI – Infotel Broadband Services Limited (IBSL) was the only firm to win broadband spectrum in all 22 zones in India in the 4G spectrum auction.

We are not comparing any data plans as that’s not our forte, but when you get 4GB data for ₹499 + unlimited night usage, we are bound to say that at least YouTube – India is about to showcase some improved statistics for the first quarter of 2017.

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Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.