Creating live video content for social media requires effort and time, which can get unrewarding in return later.
Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile.
Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts.
Making a video would involve planning, recording, editing, and publishing at the right time as well as the platform. These are mostly short-lived because new content keeps surfacing the internet frequently.
Utilizing old video content in different versions is an advantage to the business. It doesn’t require much effort or time but ensures productive re-marketing and fresh engagement.
There are several ways to repurpose video content, and we have discussed a few in this blog.
Popular Ways to Repurpose Video Content
1. Cut long videos into mini clips
In an era where people prefer breakfast on the go, watching a video with longer duration seems tough.
Viewers would like watching shorter clips that are informative and engaging. Therefore, it is better to cut short videos while posting them on any social media site.
A link to the original video would be helpful as people may take an interest in it after seeing the teaser version.
2. Using the video transcription
Social media is mostly accessed on smartphones these days.
People watch videos while doing a lot of other things, and with the default settings on apps, videos autoplay on mute until the volume button is selected.
via GIPHY Marketers transcribe these videos and use captions to explain it better. Viewers tend to engage more in such clips because it keeps one of senses busy, and not everyone prefers hearing every time.
Channels like Buzzfeed & LADbible have been practicing this trick in their videos which are going viral as it improves the user experience.
3. Convert videos into a blog post
Audiences tend to watch videos when they are embedded in blog posts or are recommended in any article online.
Using the key points in video content as a blog would explain the video better, thus, improving the clarity of the message in it.
The major points can be elaborated, and the SEO can be done correctly to make it visible and reach maximum people.
4. Turning old videos into presentations
Converting video frames into presentation slides is likely to generate more traffic on sites. These are easy to make while being convenient for viewers to understand. When these slides are shared on platforms like LinkedIn’s SlideShare, they help to boost the SEO of the website.
The link to the video can be provided in slides, thus driving views, impressions, and clicks to it.
5. Develop twitter trailers
Twitter allows users to upload videos of 140 seconds duration. Shorter snippets from the long video can act as a Twitter teaser with text overlays.
Such video trailers carry links to original Facebook and YouTube video for users.
The video teasers on Twitter grab more attention of viewers than the original versions.
6. Using clips to answer FAQ’s
One of the useful ways to repurpose video content is to cut clips that answer some frequently asked questions. It is a trend these days, where long videos are cut short from parts that have related answers.
Such technique recycles the old video, expands its life, and makes the web page attractive and easy to view for users.
7. Create a blooper series or #BTS (behind the scenes)
We have all at some point enjoyed blooper videos and behind the scenes at the end of videos. These are seen mostly with the credit rolls that mention the details of people working on the project.
Bloopers are funny and can grab viewer attention. Thereby keeping the audiences stay till the end.
Such behind the scenes clip from old video versions also provide a scope for the real situations to come out along with people at backstage.