Industry InsightsSAMSUNG INDIA – THE MOST VIEWED TECH BRAND ON YOUTUBE INDIA

Akshay Chandra1 year ago

Smartphone has revolutionized the way we do things, the role Smartphone play in today’s society is phenomenal. Today’s Smartphone is taking part of the computer, making it possible to do a lot with this small handheld device. It has a broad use such as sharing information, paying for products, browsing, and shopping. Virtually every activity today has a Smartphone application for it.

And if we talk about android smartphones, then Samsung is the only brand that ticks in our head. This is the reason why Samsung is the first brand we need to talk about in our top Brands on YouTube series.

ABOUT THE BRAND:

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and are the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company.

Fast-forward in 2018, Samsung has created a global empire on smartphones, electronics, chip manufacturing among many other ventures. In India, Samsung has a wide range of products; satisfying every need from a student to businessmen.

Every year, Samsung invests around USD 14 billion in Research & Development to ensure that they are at the cutting edge of innovation. More than a fifth of their staff works in R&D and this dedication allows Samsung to remain at the top of their game, with their recent launches (listed below) reflecting the unwavering pursuit of excellence Samsung pursues.

SOCIAL MEDIA STATS OF THE BRAND

As per our report on top brands on YouTube, SAMSUNG INDIA is the most viewed and subscribed YouTube channel among leading brands specializing in technology. Check the screenshot below:

MOST VIEWED BRANDS ON YOUTUBE - INDIA
SOURCE: MOST VIEWED BRANDS ON YOUTUBE – INDIA REPORT

SAMSUNG ON YOUTUBE

TOP SAMSUNG VIDEOS ON YOUTUBE
  • Samsung India Service (SVC) – Most Watched Video in 2017 – We’ll take care of you, wherever you are.

  • Samsung cares for a Safe India

  • Samsung QLED TV – Feel the picture. Feel the love.

  • Samsung Technical School – A CSR Initiative – We care for the girl child

  • Samsung Inverter Refrigerator: Runs During Power Cut

TOP CREATOR CONTENT FOR SAMSUNG ON YOUTUBE

  1. YouTube Channel: Technical Guruji

Video Title: Samsung Galaxy S9 Plus Unboxing and First Look

Views: 3,599,680

  1. YouTube Channel: Geekyranjit

Video Title: Samsung Galaxy J6 (2018) Unboxing & Overview

Views: 3,443,342

  1. YouTube Channel: Technical Guruji

Video Title: Samsung J7 Max & J7 Pro India – Intelligent Samsung?

Views: 2,373,995

  1. YouTube Channel: Geekyranjit

Video Title: Samsung Galaxy Note 8 Unboxing & Overview (Indian Unit)

Views: 1,727,423

  1. YouTube Channel: Geekyranjit

Video Title: Samsung Galaxy S9 Top Features and Tips Tricks – Galaxy S9 Mega Giveaway 🔥🔥🔥

Views: 1,371,240

CONSUMER CONTENT

Useful content should be at the core of brands marketing initiatives. When you create content that resonates with the brand, then there is a high probability of consumer behavior shift. As per thinkwithgoogle.com, ninety-one percent of smartphone users turn to their smartphone for ideas while doing a given task.

Samsung’s new campaign “Everyone Can Cook” is one of the prime examples of good Consumer Content. Focusing the content creation on Samsung Smart Oven, campaigns like #ItWillCook and #EveryoneCanCook which generated more than 50 million views alone. Here is the viewership breakdown of both campaigns.

Samsung: #EveryoneCanCook

  • #EveryoneCanCook with Samsung Smart Oven – Episode 1″
    Viewership: 4,045,424
  • #EveryoneCanCook with Samsung Smart Oven – Episode 2″
    Viewership: 4,345,784
  • #EveryoneCanCook with Samsung Smart Oven – Episode 3″
    Viewership: 3,023,493
  • #EveryoneCanCook with Samsung Smart Oven – Episode 4″
    Viewership: 3,270,456
  • #EveryoneCanCook with Samsung Smart Oven – Episode 5″
    Viewership: 1,182,137

Samsung: #ItWillCook

  • How to Cook Shorshe Maach with Samsung Smart Oven #ItWillCook
    Viewership: 9,977,425
  • How to Cook Oats Cup Cake with Samsung Smart Oven #ItWillCook
    Viewership: 6,405,006
  • How to Cook Chicken 65 with Samsung Smart Oven #ItWillCook
    Viewership: 6,221,647
  • How to Cook Walnut Cake with Samsung Smart Oven #ItWillCook
    Viewership: 5,015,343
  • How to Cook Keema Naan with Samsung Smart Oven #ItWillCook
    Viewership: 4,920,973
  • How to Cook Dosa Sambar with Samsung Smart Oven #ItWillCook
    Viewership: 394,914
  • How to Cook Samosa with Samsung Smart Oven #ItWillCook
    Viewership: 263,383
  • How to Cook Mirchi ka Salan with Samsung Smart Oven #ItWillCook
    Viewership: 260,818
  • How to Cook Mughlai Parantha with Samsung Smart Oven #ItWillCook
    Viewership: 249,739
  • How to Cook Sooji ka Halwa with Samsung Smart Oven #ItWillCook
    Viewership: 246,831

TOP VIDEOS ON FACEBOOK:

  • Social Camera #LifeIsNow

  • SAMSUNG #GalaxyC7Pro.

  • Samsung Galaxy On6 “ONBOXING”: Tiger Shroff &…

  • #QLEDMakeover by Twinkle

  • #GalaxyJ7Max TVC


Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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