As the marketing industry and the way people consume content continue to evolve, marketers can expect video to become an even greater tool in the years to come, with a recent study cited by Forbes revealing that marketers who use video grow revenue 49% faster than those who don’t. To be able to reap all the advantages brought about by video marketing, you first have to have the right equipment that will allow you to create videos in the first place:
1. A Desktop Computer
Creating videos takes a lot of processing power, which is why your first priority in looking for a desktop computer is a good CPU. Go for the latest-gen quad-hexa-octa-core high-end CPU, which can provide optimal performance for seamless video editing. Aside from processing power, you also have to consider RAM, which should be at least 16GB to be able to run video editing programs. You will also want a computer with at least 1TB of storage space so you can work on big media files without worry. Another important thing you need to pay attention to is the GPU: although some CPUs already have a GPU integrated into them, it’s still better to get a separate one that is specifically designed for video editing. As you’ll be dealing with huge video files and will be transferring them from your camera, it pays to consider ports which will determine the speed of your data transfers. The last thing you should take note of is expandability ¬– you never know when you’ll need a bigger RAM or SSD, so it’s better to have a desktop computer that can facilitate easy upgrades.
2. A laptop
If you want the best of both worlds, namely performance and portability, a laptop is the best option. When you’re choosing a laptop for the main purpose of creating and editing videos, it’s important to look for the right specifications. A gaming laptop might be your best bet, as the demands of gaming and video-editing are similar because they both need to render high-quality graphics at quick speeds. The considerations for a video-editing laptop are almost the same as that of a desktop: a reliable CPU, a dedicated GPU, at least 1TB of storage and at least 16GB of RAM. If money isn’t an issue, purchasing a workstation laptop optimised for video-editing might be worth considering, since it will not only ensure strong performance and graphics but also a gorgeous 4K display that will allow you to see your creative work come to life.
3. A graphics tablet
The process of editing a video takes a lot of time and a great deal of effort, which is why it would be good to invest in a graphics tablet. Graphic tablets provide you with a more intuitive and comfortable way of tweaking your videos. It is especially helpful for editors whose videos involve different animations and drawings. When choosing a graphics tablet, there are certain things you need to consider, such as resolution, pressure sensitivity, connectivity and software compatibility. If your animation requires fine details and depth, you will want your graphics tablet to have high resolution and high-pressure sensitivity. Since graphics tablets are computer input devices, you have to consider connectivity and software compatibility as well. For older computers, the only option is usually USB 2, while more modern ones utilise Bluetooth. Depending on the operating system you use, the number of graphics tablets available to you may vary, so make sure that the one you purchase is compatible with your laptop or desktop computer.
4. Miscellaneous requirements
Unfortunately, in this day and age, having a computer that’s powerful enough to run your programs isn’t enough, and there are many other miscellaneous requirements you need for a successful video marketing campaign. An article by HP on the best office setup highlights the importance of high-speed internet in achieving true productivity, as a great connection will let you download movies and resources in a matter of seconds. It will also let you use robust cloud software like Adobe Creative Cloud. They also recommend using two monitors – one screen to keep your primary program in view, and another to run your add-ons and keep your email and chat programs open. There’s also the matter of finding the right software for your needs and developing a good marketing campaign – something that software like Vidooly can help you with.
Martin Suarez is a marketing graduate who’s always had a knack for anything creative. After finding a way to incorporate his passion into his career, he started writing articles about the intersection between visual arts and marketing to inspire more people to bring in their hobbies into their work. He was especially delighted when video marketing started gaining traction, thanks to IoTs and the internet. In his downtime, Martin loves traveling around the world with his wife and his DSLR camera, memorialising their fun travels by creating short videos and photo compilations which he and his wife view at the end of every year.